case study: digital inclusion at north lincolnshire | darren hepworth | north lincolnshire council |...
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Post on 07-May-2015
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DESCRIPTION
Darren Hepworth from North Lincolnshire Council gave this presentation at our Really Useful Day: Digital Services for All, 12 June 2014, in Peterborough. The presentation was about North Lincolnshire’s free digital training programme, where volunteers teach basic digital skills to those who are digitally excluded.TRANSCRIPT
Digital Inclusion
Darren HepworthNorth Lincolnshire Council
North Lincolnshire
• Population 168,300 (increase of 9% in last 10 years)
• 31,500 (18.7%) Pensionable Age 65+Yorkshire & Humber average 17.2%National average 16.9%
• Estimated 28,700 adults in North Lincolnshire lack basic digital skills to realise the benefits of the Internet(21% of working age population. BBC research for Government D.I. Strategy, April 2014)
Internal Partners
• Adult Community Learning• Customer Services• Communications team• Communities team• Children's Services• Elected Members• D.I. is part of a wider internal channel shift
group
External Partners
• Started discussing Digital Inclusion work with North Lincolnshire Homes in 2013
• Set up first 3 training locations in Feb 2014• Added 2 more in April 2014• Approaching 250 attendances so far• Job Centre & CAB to signpost to the training
sessions
Barriers
• Financial• Classroom / Teachers• Volunteer Coordination• Equipment• Learner Confidence• Security• Attendance times etc.
Training Session
Advantage of a Partnership
• Housing Association had access to small amount of funding, plus 5 tablets
• Council had access to some under capacity training rooms and equipment
• We both found volunteers• Their customers are our customers• Access to a lot of people on a daily basis to
signpost
Benefits
• More consumer choice for learners• Social interaction for the elderly• More people for marketing our services via
email & social media• Increased self service and customers using
cheaper channels• More time for face to face interaction with
those that really need it
Next Steps
• Join up with Age UK and Adult Services to provide training sessions at their community hubs
• Discuss with schools to signpost parents to training sessions
• Work with established Residents Associations• Identify other available buildings or equipment
in communities of need• Look at funding options, if any
Long Term Plans
• Volunteer led, sustainable groups• Funding for a Volunteers Coordinator• Joining learners up with our own online
services, marketing emails, social media etc.• Learners becoming volunteers• Helping 1,000+ people per year get online or
increase their digital skills