case study: event camp middle east 2014 - a hybrid event about hybrid events
TRANSCRIPT
![Page 1: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/1.jpg)
Event Camp Middle East 2014Martin Shepherdly
@bethereglobal
![Page 2: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/2.jpg)
![Page 3: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/3.jpg)
Aim of Event Camp community…
“To bring together like-minded professionals, share best practices and learn new strategies for leveraging social media and technology to create enhanced event experiences.”
http://www.eventcamp.org/
![Page 4: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/4.jpg)
Event Camp is about…
![Page 5: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/5.jpg)
innovation
Event Camp is about…
![Page 6: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/6.jpg)
events
THE AUDIENCE
FUNDING
![Page 7: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/7.jpg)
events
“remote” audience
“remote” presenters?
cheaper for organiserchance to get otherwise
unavailable speakersmore sustainable
![Page 8: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/8.jpg)
Event Camp Middle East 2014
(on a shoestring budget)
![Page 9: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/9.jpg)
the team
![Page 10: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/10.jpg)
![Page 11: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/11.jpg)
a hybrid event all about hybrid events and sustainability
![Page 12: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/12.jpg)
telling people about it
![Page 13: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/13.jpg)
the web page
• “the player” – embedded YouTube
![Page 14: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/14.jpg)
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
![Page 15: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/15.jpg)
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
• agenda– on demand version clickable links
![Page 16: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/16.jpg)
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
• agenda– on demand version clickable links
• contact– via email
•
![Page 17: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/17.jpg)
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
• agenda– on demand version clickable links
• contact– via email
• other content– sponsorship, calls to action etc.
![Page 18: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/18.jpg)
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
• agenda– on demand version clickable links
• contact– via email
• other content– sponsorship, calls to action etc.
![Page 19: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/19.jpg)
the technology
live streaming
encoding and local recording
“in the room”
remote speakers
![Page 20: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/20.jpg)
![Page 21: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/21.jpg)
Abu Dhabi
New ZealandAustralia
Canada
USA
France
UK
11 speakers4 continents7 countries
![Page 22: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/22.jpg)
100+ remote delegates in 11 countries
• Australia
• Bahrain
• Canada
• France
• Sri Lanka
• UAE
• USA
• Great Britain
• India
• Ireland
• South Korea
![Page 23: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/23.jpg)
after event camp
• each session available via YouTube live and immediately after (DVR functionality)
• on demand page available next day
• most sessions have had 100+ views in 2 months post eventbit.ly/ecme14ondemand
![Page 24: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/24.jpg)
what did we learn?
With thanks to
+ positive
• it works!
• rehearsal and detailed preparation are vital (back up recordings)
• scheduling across multiple time zones requires careful planning and communication
- negative
• ideally more technical resources needed on site
• lighting can make a big difference
• marketing is essential - A LOT of it!
![Page 25: Case Study: Event Camp Middle East 2014 - a hybrid event ABOUT hybrid events](https://reader033.vdocument.in/reader033/viewer/2022060205/55a0bec31a28ab635e8b476b/html5/thumbnails/25.jpg)
Event Camp Middle East 2014Martin Shepherdly
@bethereglobal