case study: how a packaging company increases brand ... study: how a packaging company increases...
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Case Study: How a packaging company increases brand recognition by printing customized shipping boxes on-demand
Thursday, January 26, 2017
Moderator: Lori Dearman, Executive Webinar Producer, WebAttract
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Kevin Karstedt CEO
Karstedt Partners, LLC
George Moretti President
Innovative Integrated Solutions, LLC
WELCOME TO Case Study: How a packaging company increases brand recognition by printing customized shipping boxes on-demand
A word from our sponsor
Tina Voss Global Product Manager
Memjet Print Technologies
Poll #1
What are your current packaging challenges? (Select all that apply)
• High order quantities to keep cost down • Speed to market • Tooling cost • Lack of brand consistency and print quality • Obsolete inventory
Kevin Karstedt CEO
Karstedt Partners, LLC
George Moretti President
Innovative Integrated Solutions, LLC
Kevin Karstedt CEO
Karstedt Partners, LLC
Supply Chain Efficiency vs. Effectiveness
Consumer
Retailer
Product Producer
Packaging Provider
Supplier
The Package Printing Value Chain
Where do you fit?
24%
12%
8%
7% 7%
7%
6%
6%
23%
Industry or Sector Representation
Printing
Packaging
Wholesale
Consumer Goods
Food & Beverages
Logistics & Supply Chain
Electrical/Electronic Mfg.
Retail
Other
Trends in Packaging • Connection with Customers • Relevant to Customers • Get to Customers Faster • Enhance Effectiveness
Complex Graphics
Connecting with Customers
Being Relevant to the Customer
Being Relevant to the Customer
• Work in Process • Finished Goods • Raw Materials
Supply chain Effectiveness vs. Efficiency
Enabling Single Pass Digital Inkjet Printing Technology
Enabling Technology Single Pass Production Inkjet Printing
George Moretti President
Innovative Integrated Solutions, LLC
Established in 1990 – Customized Packaging, Order Fulfillment, Distribution and Warehousing
S I Z E • Over 250,000 sq. ft. in 2 locations • 1 Packsize Box Making Machine • 1 Excelagraphix Digital Printer
P R O D U C T S
• Digitally printed boxes • All types of corrugated boxes • Packaging supplies • Films, stretch wraps, tapes, bags • Janitorial supplies
S E R V I C E S
• Worldwide distribution & fulfillment • Expert packaging & design ability • Kitting & co-packing • Customized packaging solutions • Experienced in execution of NEW
product launches
E M P L O Y E E S • 26 full time • Experienced • Dedicated • Flexible • CAN-DO Attitude!
1100 Military Road Kenmore, NY 14217 -716-877-1000
What we do: Partner with companies to create….Innovative Integrated Solutions On-line order fulfillment (Shipping boxes with LOGO’s ) Customized package printing on-demand Contract packaging – collations / kit assembly
Enhance Shelf Appeal!
Case Study: Rochester Midland Corporation
5 main business units
Food sanitation
Water energy
Restoration services
Clean air
Facilities
Facilities Group: 120 SKU’s
RMC’s Packaging Challenges Lean production with short lead times
Packaging process did not support their production process
- Minimum order quantity was 8,000 plain corrugated cases that needed to be stored and managed
- 120 pre-printed labels stored in 5 different locations
- 5,000 sq. ft. space dedicated to manually applying labels
Packaging was not consistent with RMC brand
Provided RMC Lean Packaging Solutions
Eliminated manual labeling process and labor costs
Eliminated excess and obsolete inventory
No printing plate costs
No minimum order quantities
Zero defects / increase brand identity
Managed the supply chain for 3 vendors
Order only what you need when you need it
IIS would provide exact quantity of packaging for next 5 days customized by product.
Each release could have its own LOT CODE
Coordinate the supply chain
Proposal Benefits to RMC
Before
After
Box digitally printed on Excelagraphix 4200
RMC Packaging Before and After
Why did they go Digital? Higher quality graphics that increased their brand awareness
No labels required. We print everything they need on the box including lot codes, rev. number
Zero inventory and no minimum order quantities
Economically print short runs with shorter lead times
Total cost reductions in the supply chain
Less waste and obsolescence
We print in-house to their demand
“Our product stands out against the competitors like a flashlight in a dark room.”
Cal Osterberg, Rochester Midland
Before
After
Box digitally printed on Excelagraphix 4200
RMC Packaging Before and After
From the Audience
From the Audience
From the Audience
From the Audience
Kevin Karstedt CEO
Karstedt Partners, LLC [email protected]
716-992-2017
George Moretti President
Innovative Integrated Solutions, LLC [email protected]
716-909-1177
Ask the Experts
www.memjet.com [email protected] or +1 858-207-9751