LouthianLaw.com Gladiator Law Marketing

“People know when you’re faking it. And when you’re faking it, they don’t trust you – you don’t have any credibility. It’s absolutely critical for people to know who you really, really are because that’s the only way you’re going to have any credibility. That’s the only way they’re going to trust you, and I think Gladiator has been very, very effective at communicating who we are in a very true and honest way.”

Attorney Bert Louthian | LouthianLaw.com

Gladiator Law Marketing works

closely with Bert Louthian to ensure

our Web marketing strategies are

tightly aligned with the firm’s goals.

Coordinating photo / video shoots;

crafting ongoing content; tailoring

social media materials; et al. Efforts

are customized around the firm and

therefore deliver higher returns on

investment for the firm.

The custom-crafted approach of Gladiator Law Marketing begins with the website design and continues throughout the development of all campaign materials.

Each piece of content - whether copy or visual production (think graphics) - is focused on aligning the marketing objectives with the firm’s messaging. In short, we tell Bert’s story - but in a targeted way to achive online results. The content materials for Louthian Law Firm are strategic and engaging, helping to deliver valuable connections for the firm.

“I’ve been in this for a long time, probably 20 years of marketing on the Web, and it’s been a learning process. Most importantly, what I learned is that if you go with a company that is too big, you get passed around before anything gets done and they nickel-and-dime you, so you end up paying too much. And I’ve learned that the passion of my vendor is important. I never expected to end up with someone who really cared, who was about more than making money. Past vendors were, honestly, about doing the minimum amount of work to get the most amount of money out of me. That is the opposite with Gladiator – I get the maximum amount of work for the minimum amount of money.

“I can’t walk out of my office or swing a dead cat without someone saying they saw me online or commenting what an amazing social campaign we have. My work with Gladiator is absolutely crucial to people keeping us top of mind. It is absolutely critical and keeps the flow of business going smoothly.

“Without hesitation, I would absolutely recommend Gladiator. If you can get Gladiator to do your Web campaign you should not look any further, period. I can’t possibly imagine working with another vendor.”

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The firm’s online success is fueled by an interlocking network of supportive marketing strategies. A broad online footprint is essential for quality traffic and conversions.

An analysis showed the firm’s culture was its greatest competitive advantage. The new design focused on telling the firm’s story in a genuine way – facilitating higher conversions.

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01

“Content” goes way beyond words on the screen. The marketing strategy for Louthian Law Firm integrates a range of content pieces including web pages, blog articles, social media materials, infographics, slideshares, press releases, whitepapers, video and other digital production.

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HANDS-ONPARTNERSHIP

MULTI-FACETED MARKETING

IMPLEMENTREDESIGN

ONGOINGIMPROVEMENT

ENGAGINGCONTENT

The Web isn’t static and neither is Bert’s firm. We continually evaluate new tools and opportunities to deliver increased returns.

“The Gladiator team is always bringing new suggestions to the table. For instance, we recently implemented a new approach to Twitter they recommended. They are proactive and I know they have my best interests at heart.”

“THIS IS NOT AN EXAGGERATION, BUT I CAN TELL YOU I’M GETTING TRIPLE THE VALUE I WAS GETTING WITH PREVIOUS VENDORS – NO JOKE!”

Total Traffic: +173%

Organic Search: +61%

Facebook: +276%

PPC Advertising: +152%

ANNUAL PERFORMANCE

Consider the different ways you use the Web. Your potential clients behave similarly. If you are not where they are looking, you won’t reach them.

Louthian Law continues to benefit from double- and triple-digital growth in all primary Web marketing platforms: search engines, social media, and pay-per-click advertising.

A robust and comprehensive online marketing campaign provides broad access to potential clients.

CASE STUDYLOUTHIAN LAW FIRM, P.A.