case study - simon on the streets - clive sandle
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Digital Fundraising
Associate Sponsors:Headline Sponsor:
Twitter: #iofdigitalconf
LinkedIn: IoF Digital Fundraising Conference 2012 – join this group for the opportunity to continue networking
with your fellow delegates
• Support those with complex needs who can’t or won’t access mainstream services
• Entirely outreach based• Offer emotional support for its own sake• See motivating people to want to change as
a key role• No time limits on our support• Funding choice
SIMON ON THE STREETS
• The people we support are how they are and we have to start from there
• We endeavour to get alongside them and therefore go where they go
• There’s an honesty and integrity to what we do
• If it needs to be said we will say it
iamwithsimon#
The plan
•Offline activity promoted through social media•Cost effective•In line with the brand
FOC support
•What will they get?•What happens if it’s nothing?•Do desired outcomes fit with your ‘brand’?