case study – the tale of 3 local seo clients
TRANSCRIPT
Case Study
The Tale of 3 Local SEO Clients- By SubmitINme
SUMMARY
• As more and more local customers are turning to internet to find local services and products, local SEO has become a must for small and medium businesses.
• 64% of local customers use directories and online search engines to find a local service provider.
• Local SEO has become a boon for local businesses, from plumbers to cleaning service, packers & movers, electricians, restaurants and removal services
• Today, everyone is ready to offer you a local SEO solution but do all “deliver”
• In this case study, we are analyzing the success rate of our Must Local SEO package.
The PurposeThe purpose of the case study is to evaluate the effectiveness and ROI of the Must Local SEO Package
With so many Local Business SEO services and service providers it is a daunting task for clients to choose who or which method is the best for their business.
Time and again we hear terrible tales from clients on how their previous SEO provider(s) ripped them off and in some cases got their sites banned with black hat SEO.
We decided to do a study for 3 clients who are into local business with PPC spend
Client(s) Requirement Rank Organically for the keywords related to their
business in their locality on Google and other top search engines.
Precise Map location at the top mapping sites with detailed listings.
100% Complete profiles on their business
Higher visibility over Social Media
Good reputation at top review sites
Better social engagement & activity
A CLEAN SIMPLE AND SEARCH ENGINE FRIENDLY SITE
ON PAGE
SEO
The Local SEO strategies – Share Basics
MAP
SITES
SOCIAL
MEDIA
GPS
OFF PAGE
SEO
Client -1 American Coach LimousineLocation : Chicago Business Type : Limo Service
They specialize in Luxury Travel, Airport Pickup Drop Services, Travel for business conference, vacation travel etc.
Their popular services:
Chicago Corporate Limo Accounts
Chicago Town Car Service
Chicago Airport Sedan Service
Chicago Champagne Wedding limo
Chicago Bachelor Party limos
Client -2 2 Girls N a BucketLocation : Tampa, Florida Business Type : Cleaning Service
They offer affordable yet professional cleaning service in Tampa Bay area .
Highlights of their business:
Fully Licensed & Trained Staff
Green Cleaning Service
Reasonable Pricing
Prompt & Professional Cleaning Service
Flexible Tampa Cleaning And Maid Service
Client -3 Glass Genie Location : Dallas Business Type : Windshield repair service
Dallas Bases Windshield repair company with several other locations.
They are experts in:
Windshield Replacement
Windshield Repair Services
Auto Glass Repair
Car Window Repair
The Process of Local SEOThe procedure how the Local SEO service was
performed for all the 3 Clients
STEP – 1
SETUP & ANALYSIS:
Google Analytics Setup
Webmaster Tools Setup
Competitor Analysis
Back Link Analysis
SERP Analysis
Website Analysis
The Process of Local SEO contd…
STEP – 2 On Page Optimization:
Keyword Research
Keyword Mapping
Google Page speed Optimization
Sitemap.xml Generation
Sitemap.xml Submission
Meta Title writing + Optimization
Meta Description writing + Optimization
Meta Keywords Optimization
H1 Tag Optimization
Image Name +Alt Tag Optimization
Canonical Optimization
Robots.txt Optimization
Outbound Links Optimization
404 Redirect Optimization
Structured Data
The Process of Local SEO contd..
STEP – 3
Local Business Setup:
About Company - Create & Optimize
Google Places, Yahoo & Bing Portal Listing
Registration to Additional Business Sites & Yellow Pages -15
DMOZ Submission
Submission to Additional Local Web directories -25
GPS Data aggregator submissions
Map Listing at top 8 map sites
Setting up pages at Review Sites -5
The Process of Local SEO contd..
STEP – 4
Local Business Promotions (Ongoing Monthly Promotions):
Facebook , Twitter. Google +Updates
Video Promotions
Citations -15
New Local Directories, YP , Reviews & Ratings
Enhanced Social Media Branding
Local Classified Ad Marketing
B2B Portal listings
Social Bookmarking
Blog Promotion
Directory Promotions
Press Release Promotions
Article Marketing
Infographics
Keywords selected after research
Website Keyword-1 Keyword-2 Keyword-3
limo service Chicago Cheap Chicago
Limo service
Chicago Limousine
Tampa Cleaning
Services
cleaning service
Tampa fl
cleaning services
Tampa Florida
windshield
replacement Dallas
windshield repair
Dallas
Auto Glass Repair
Dallas
http://americancoachlimousine.com/
http://2girlsnabucket.com/
http://glassgenie.co/
How did the work flow proceed?
How did the work flow proceed?contd…
How did the work flow proceed?contd…
How did the work flow proceed?contd…
How did the work flow proceed?contd…
Month 5 & 6 ?
The 3 websites were analyzed for
their SEO SUCCESS RATE & their
respective industry trends were
identified & incorporated
Local SEO Success Rate,
Position Improvements &
Proof Follows….
Client -1 American Coach Limousine
KEYWORD POSITION REPORT (4th month)
Click ‘here’ for a clear view
Client -2 2 Girls N a Bucket
KEYWORD POSITION REPORT (2nd month)
Click ‘here’ for a clear view
Client -3 Glass Genie
KEYWORD POSITION REPORT (2nd month)
Click ‘here’ for a clear view
At the end of the sixth month of Local SEO promotion…
What did the 3 Clients Gain? An average of 5-10 leads each day via search
engines
Increased ROI when compared to PPC advertising
Exceedingly higher success rate with minimal investment
Their businesses have transformed from small & medium levels to a larger space driving business deals with people outside their local
They are at the verge of referring clients to their colleagues due to over crowding of internet based leads in a particular day
Finally…All 3 of them
transformed into
Ultra Happy Clients of
SubmitINmeAnd they still continue their SEO services with
them at regular intervals per EXPERT advice &
guidance
Wish to be one among such
successful clients of SubmitINme?
Call Now: +91-4652-230776
Email: [email protected]
Visit Site: http://www.submitinme.com/localSEO/local- business-
marketing.aspx
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