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©2008 Koninklijke Philips Electronics N.V.

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Date of release: July 2008 / UK

Printed in the Netherlands

Philips Lighting UK 

Philips Centre Guildford Business Park 

Guildford

Surrey, GU2 8XH

E-mail: lighting.uk@philips.com

www.lighting.philips.com

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Location

Philips Lighting

Case study House o Fraser 

London, United Kingdom

MASTERColour CDM Elite

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“ We’re really pleased with the visible change that MASTERColour 

CDM Elite has brought to our business but more importantly so are

our customers – and that has to be the key indicator o its success.”

Peter Horrix, Director o Store Development

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Fast Facts

Client

House o Fraser 

Project

House o Fraser stores

Location

Croydon’s Centrale shopping mall, the fagship store London

Oxord Street, City store in London William Street, UK 

Light sources

35W and 70W MASTERColour CDM Elite

Project Team led by 

Tim Higgs, Darren Smith

BackgroundHouse o Fraser, one o the UK’s avourite department stores, has a long

reputation in oering the world’s most amous brands. As choice and

competition on the high street increases, it is crucial that retail displays

and visual merchandising continue to attract consumers.

The Challenge“Lighting must help us create the right ambience in store”, explains

Mike Clare, Head o Engineering at House o Fraser. “One o our prime

considerations is that our lighting gives a true representation o daylight,

something o particular importance or our ashion collections.” Clothes

must not only look vibrant and attractive on display but must also meet

customers’ expectations when they return home. Goods returned to

store impact on overall turnover and actors inuencing this are

important.

The SolutionA mix o MASTERColour CDM Elite 35 and 70 Watt lamps was used in

three prime House o Fraser locations: Croydon’s Centrale shopping

mall, the agship store on London’s Oxord Street, and the City store in

King William Street, also in the capital. Installation was carried out in just

two weeks to minimise any disruption to busy trading hours. Crucial to

the speed and efciency o this changeover was the delivery o some

5000 lamps supplied in ull and on time by House o Fraser’s main

distributor, The LightBulb Company. Such has been the success o these

three stores that the re-lamping and switch over to MASTERColour

CDM Elite will be rolled out across an additional 20 stores during 2008.

BeneftsOne o the key benefts o MASTERColour Elite is its unique combina-

tion o unbeatable light quality and consistent lietime perormance.

MASTERColour CDM Elite lamps have a lumen maintenance o 80%

in comparison with conventional lamps o only 50%. Reliability o lamp

perormance also oers the opportunity to predetermine end o lie

allowing the potential or a group replacement strategy at times when

no inconvenience is caused. As Peter Doherty, General Manager, o 

House o Fraser Oxord Street explains, “We need to know that our

stores will look attractive and inviting at all times so that our customers

have a consistent shopping experience each time they visit.

MASTERColour CDM Elite lamps give us that assurance as their

quality and reliability are exceptional.”

Since adopting MASTERColour CDM Elite House o Fraser has seen a

reduction in goods being returned. As Peter Horrix, Director o Store

Development, sums up, “We’re really pleased with the visible change that

MASTERColour CDM Elite has brought to our business but more

importantly so are our customers – and that has to be the key indicator

o its success.”

Philips MASTERColour Elite lampsinstalled in House o Fraser stores

Old CDM lamps New CDM Elite lamps