When it comes to choosing a healthcare provider, the

consumer experience is akin to shopping at a store

without any prices. Enter Castlight Health – an

enterprise cloud services provider that arms employers

and employees with the healthcare price and quality

information they need to make better, cost-effective

decisions. In tandem with the introduction of their

Enterprise Healthcare Cloud platform, Castlight Health

held their first annual Enterprise Healthcare Summit,

and asked WCG to create a comprehensive content,

marketing, social and PRstrategy designed to spread

awareness of their ecosystem’s offering, and highlight

the company’s ability to create a quality-driven, more

affordable and transparent healthcare industry.

WCG created a comprehensive and integrated PESO strategy

that included:

• PR: Developed pitches, conducted media outreach and

coordinated onsite interviews with top-tier business, healthcare

and technology outlets, highlighting Castlight’s recent analysis

on healthcare pricing discrepancies and CFO survey.

• Content: Employed an onsite editorial team to create real-time

blog posts and infograms, and conducted 1:1 speaker video

interviews from the Summit floor.

• Social: Utilized a multi-channel approach – organic and paid --

to maximize engagement before and during the Summit, and

both grow and increase engagement of Castlight’s social

properties.

• Paid Search: Conducted keyword research, developed ads and

launched a paid search campaign for the week of the Summit.

• Garnered more than 25 media placements, including a

signature story in the Wall Street Journal on the day of

the Summit

• Developed and published 4 real-time blog posts, 17

branded images and 9 videos to the

Summit content hub

• Tremendous growth and visibility for Castlight brand and

content online:

• 3.8M potential impressions of Castlight brand on

Twitter

• 500% increase in average daily follows during

Promoted tweet campaign compared to 7 days

prior

CHALLENGE APPROACH RESULTS

Castlight Health