Crafty FrenchNEW YORK - MAY 2, 2016

CHICAGO - MAY 4, 2016

Welcome to the first edition of Crafty french, our touring trade tasting featuring exclusive beer, cider and spirit brands from France.

France’s alcohol heritage is much more than wine, cognac or champagne. This trade tastings aims to improve the vi-sibility of French hidden gems in North America, to launch new exciting products on the market and to increase the presence of existing ones.

Business France, the French Trade Commission in North America, is proud to introduce these 6 French producers to the American market.

We wish you a memorable tasting experience.

Welcome! Crafty French 2016

Aude GuivarchHead of Agribusiness

Business France North America

Magdalena RahnSenior Manager for Wine, Beer & Spirits

Business France North America

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Mandrin (Brasserie Artisanale du Dauphiné)Brewery

ContactVincent GACHET

Phone: +33 688 943 556Cellphone: +33 688 943 556Email: vincent.gachet@mandrin.euWebsite: www.mandrin.eu

Annual Production2500 hL

Importer / DistributorNone

Who are we? Mandrin is a craft brewery created in 2002 while the craft beer rebirth was just starting in France, and is now one of the well es-tablished breweries among 800 French breweries. Beer has been recognized as part of France’s cultural heritage. All Mandrin beers are hand-crafted, brewed with natural ingredients. No chemicals, no preservatives, no artificial flavors. With a very rich taste and subtle notes, they should not be compared with industrial beers. They deserve a beer-tasting rather than just a beer-drinking. Fun fact: the Mandrin© trademark refers to Louis Mandrin, a French “Robin Hood” from the 18th century.

Mandrin (Brasserie Artisanale du Dauphiné)Brewery

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Featured beers

Mandrin Walnut beer Red Ale (Amber - Red)Barley & wheat malt, walnuts, hops5.8 % by vol.33 cl and 75 cl glass bottles. Disposable kegs on demand (20-30 Liters)

Mandrin Hemp pale aleGolden Pale AleBarley & wheat malt, hemp, hops6 % by vol.33 cl and 75 cl glass bottles. Disposable kegs on demand (20-30 Liters)

Wheatbeer with 7 alpine plants

Witbier (light blond)Barley & wheat malt, wheat, oat, aromatic plants, hops3.3 % by vol.33 cl and 75 cl glass bottles. Disposable kegs on demand (20-30 Liters)

Mandrin Triple Hop Oak aged American Pale Ale(Amber)Barley Malt, Sugar, Hops, Oak6.5 % by vol.33 cl and 75 cl glass bottles. Disposable kegs on demand (20-30 Liters)

Mandrin Silver Fir strong ale Strong Ale (Golden Pale)Barley malt, sugar, silver tree, hops8 % by vol.33 cl and 75 cl glass bottles. Disposable kegs on demand (20-30 Liters)

Mandrin Honey pale aleHoney pale AleBlondBarley & wheat malt, chestnuts honey, hops4.8 % by vol.33 cl and 75 cl glass bottles. No kegs.

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Brasserie des PyrénéesBrewery

ContactFrançois-Xavier BROWN

Phone: +33 645 331 776Email: fx.brown@ogeu.fr Website: www.ogeu.fr

Annual Production2424 HL

Export Turnover5%

Importer / DistributorNone

Who are we? 3 lands, 3 beers, 3 prides.Within a flourishing environment of regional beers, Ogeu is set to become a leading player in the south-west of France. Bras-serie des Pyrenees, a group subsidiary, is now operating beers formulated by our employed brewers, produced and bottled in our factory. Sarriat : Beer from the Pyrenees mountains area. Hapchot : Beer from the Landes area. Belharra : Beer from the French Basque country.

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Featured beers

HapchotBlond AleWheat, barley, hops, yeast 5 % by vol.60,600 L/Year33 cl glass bottles

BelharraBlond Ale Wheat, barley, hops, yeast 5 % by vol.181,800 L/Year33 cl glass bottles

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EclorCidery & Brewery Coop

ContactFlorent DESSERT

Phone: + 33 646 242 627Email: fdessert@eclorsa.comWebsite: www.eclor.com

Annual Production11,000,000 bottles

Export Turnover15 M€

Importer / DistributorNone

Who are we? Eclor is the leading cidery in France, producing true craft products following a 100% natural process inherited from numerous ge-nerations of cider masters. Our main brands are Louis Raison, Kerisac, Ecusson & the French craft beer Lancelot.

Featured ciders & beers

Ecusson BrutNormandy Cider100% apple5% by vol.75 cl & 33 cl glass bottles

Ecusson Brut OrganicNormandy Cider100% apple5% by vol.75 cl & 33 cl glass bottles

Ecusson RoséNormandy Cider, rosé100% apple5% by vol.75 cl & 33 cl glass bottles

Louis Raison Crisp Cidercider & apple juice5.5% by vol.75 cl, 50 cl & 33 cl glass bottles

Louis Raison Rouge Délice Cidercider & apple juice5.5% by vol.75 cl, 50 cl & 33 cl glass bottles

LancelotCraft Lager Beerbarley, malt, wheat, buckwheat6% by vol.75 cl & 33 cl glass bottlesSilver - Concours Général Agricole de Paris

Morgane Organic Lager Beerbarley, malt, wheat, buckwheat5% by vol.75 cl & 33 cl glass bottlesBronze - Concours Général Agricole de Paris

Duchesse Anne Triple Blond beerbarley, malt, wheat, buckwheat7.5% by vol.75 cl & 33 cl glass bottlesBronze - Concours Général Agricole de Paris

Bonnets Rouge Red beerbarley, malt, wheat, buckwheat5.5% by vol.75 cl & 33 cl glass bottles

Kerisac BrutBrittany Cider100% apple5% by vol.75 cl glass bottlesSilver - Concours Général Agricole de Paris

Cider & Beer

Cidre FournierCidery

ContactJean Pierre FOURNIER

Phone: +33 233 274 000Cellphone: +33 611 726 161Email: jpcidre@gmail.com Website: www.cidre-fournier.com

Region18,000 bottles

Denomination€18,000

Importer / distributorPremium International and Domestic Distribution (NY)

Who are we? The Fournier cider story started in 1943 in the heart of Normandy, among a green valley and a few strong hills. With apple and pear trees growing naturally on the hills for centuries, it was a place of choice for the Fournier family to plant and grow their orchard. 70 years later, the family still selects only the best fruit varieties to give character, authenticity, and quality to their ciders, respecting the spirit with which the family started the brand: love for the land, the orchards, qualitative fruits and a product well made

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Featured ciders

Vixin Apple Cider100 % apple4.5% by vol.4500 bottles /year75 cl glass bottle

Vixin Pear Cider100 % pear4.5% by vol.2000 bottles /year75 cl glass bottle

Vixin Apple Cider100 % apple4.5% by vol.7500 bottles /year37.5 cl glass bottle

Vixin Pear Cider100 % pear4.5% by vol.4500 bottles /year37.5 cl glass bottle

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Apple & Pear Ciders

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Distillerie Des AlpesDistillery / Vermouth producer

ContactFlore MOLLARD

Phone: +1 (212) 260-5901Cellphone: +1 (929) 366-5668Email: fmollard@routin-america.comWebsite: www.distilleriedeslapes.com

Annual Production1,500,000 bottles

Export Turnover$200,000

Importer / DistributorNone

Who are we? Vermouth Routin was born in 1883 of Philibert Routin, a brilliant herbalist who devised a unique mix of more than 25 plants from the Alps. Despite the competition, Vermouth Routin proved just the right recipe to endure. While there were more than 10 Vermouth producers in Chambery in the 1930s, only two remain today. 130 years later, Vermouth Routin still personifies the authenticity of the very first French vermouths.

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Featured wines

Vermouth Routin Original Red

Red – Sweet Vermouth100% French white wines (Cer-tified AOC Savoie wines and Sauvignon), unique recipe made with 24 plants and spices. Aging process in oak barrels.16.9% by vol.50 000 bottles75 cl glass bottle

Vermouth Routin DryDry Vermouth100% French white wines (Cer-tified AOC Savoie wines and Sauvignon), unique recipe made with 17 plants and spices16.9% by vol.20 000 bottles75 cl glass bottle

Vermouth RoutinWhite Vermouth100% French white wines (Cer-tified AOC Savoie wines and Sauvignon), unique recipe made with 18 plants and spices16.9% by vol.new - launched in 201575 cl glass bottle

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Vermouth & liquors

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Distillerie SéverinDistillery

ContactThierry REYNAUD

Phone: +590 590 28 72 44 Cellphone: +590 690 53 58 02Email: t.reynaud@groupepirbakas.comWebsite: under construction

Region300,000 hL

Export Turnover€450,000

Importer / distributorNone

Who are we? Founded in 1928 in Guadeloupe, F.W.I, Distillerie Séverin pro-duces its rhum agricole from fermentation and distillation of sugar cane juice. The distillery was acquired in 2014 by the first sugar cane farming operator of Guadeloupe (700ha of plantation).Thanks to new industrial investments we develop our production while focusing on the quality of our products. High standards for our rhums, our white rhum agricole and our aged rhum agricole,is a priority for us. Amateurs and connoisseurs appreciate our pro-ducts.

Distillerie SéverinDistillery

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Featured wines

Premium Old Rhum Agri-cole*, X.OAmber Gold 100% sugar cane Aged in French oak barrels (cognac)45% by vol.70 cl & 75 cl glass bottles2016 Gold medal in Concours Général Agricole in Paris

Aged Rhum Agricole*, 6 years Mahogany gold100% sugar caneAged in American and French oak barrels45 % by vol.Bottle, 1L, 70cl, 75cl

Unaged Rhum Agricole*white 100% sugar cane 50 % by vol.Bottle, 1L, 70cl, 75cl, 50cl, 35cl,

*Rhum Agricole is made with sugar cane

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Rhum Agricole*

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Thank you to our exclusive sponsor

Magdalena RahnSenior Manager (New York)+1 212 400 2180magdalena.rahn@businessfrance.fr

Wafa MahiTrade Advisor (New York)+1 212 400 2181wafa.mahi@businessfrance.fr

@BF_winespirit

Contact