catalonia a lifestyle that works 2013. 1.4% of eu-27 population 1.7% of eu-27 gdp 1.3% of eu-27...

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CATALONIA A LIFESTYLE THAT WORKS 2013

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Page 1: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

CATALONIA A LIFESTYLETHAT WORKS

2013

Page 2: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

1.4% of EU-27

population

1.7% of EU-27 GDP

1.3% of EU-27 exports

15% of Spanish population

20% of Spanish GDP

25% of Spanish industry

30% of Spanish foreign trade

CATALONIA

BARCELONAArea 32,106 km2

7.539 million

16.17ºC

Population

Average temperature

Average daylight hours

12 h 57 min

GDP mp 2011 € 210.150billion

0.95 %Agriculture (GAV 2011)

Industry (GAV 2011)

Construction (GAV 2011)

20.30 %

10.58 %

Services (GAV 2011)

68.17 %

Tourism (visitors 2011)

27.9 million

GDP per capita 2011

€ 28,270 /year

Exports 2011

Imports 2011

€ 55.53billion

€ 70.85billion

R&D spending 2010

1.63 % of GDP

With a population is similar to Bulgaria and Austria, a GDP greater than Finland’s and the Czech Republic’s and similar to Denmark’s, Catalonia’s economic position in Europe is noteworthy. Its exports are similar to Portugal’s, and exceeds countries like Romania and Greece. Its GDP per capita is 14,4% above the European average (EU-27), and is greater than the UK’s and Italy’s.

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Page 3: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

A metropolitan area similar to Frankfurt, Munich and Rome in terms of population (4.8 million) The 4th most visited European city and 16th in the world One of KPMG’s (201 ) world’s top 10 attractive locations and top 10 Green sites. Best Southern European city and 2nd Best European region by FDI Strategy (FDI Intelligence, 2012). The world’s second city in hosting International Congresses (ICCA/BTCB, 201 ). The top Mediterranean cruise-ship destination. A major venue for key cultural, sports, economic and business events.

Since 1996 Barcelona has retained its number one ranking as Europe’s best city in Europe in terms of employee quality of life.

European Cities Monitor (Cushman&Wakefield)

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CATALONIA

BARCELONA

Page 4: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

MORE FROM LIFE MORE FROM BUSINESS

17,800,000

tourists a year visit Catalonia

25% of those who visit Spain, the 3rd most visited country in the world7,500,00

0tourists a year in Barcelona

the 4th most visited city in Europe

A hub of high value added industries can be found here:chemicals, pharma, packaging, agro-food, automobile...

Catalonia is a major pole of attraction for:health and social services, ICTs, media, logistics, tourism, education...4

Page 5: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

TALENTED

educated-creative-solid work ethic

GLOBALconnected-mobile-open-

attractive

BUSINESS-ORIENTEDcompetitive-dynamic-

diverse technological-business friendly

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Page 6: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

EDUCATIONthat works

13 public and private universities

Over 221,000 students

Over 600 different degrees

Campus of International Excellence

1% of world scientific production (Nature)

Two of the top five best executive education schools around the world

Universitat de les Nacions Unides UNU

In 2011-2012 780 students attend IESE Master programmes, 80% from abroad

3,000 organizations from over 50 countries recruit employees through

ESADE every year.

Catalonia has a significant amount ofeducational centres per capita.

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A sign of the educational excellence is the amount of international students studying in Catalonia.

Page 7: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

CREATIVITYthat works

Catalans like ideas, and they like putting them into practice in a whole range of different

fields: graphic design, art, urban planning, architecture, fashion, gastronomy, industry…

Large-scale design projects (DHub, BCN Design Week)

Renewed design training centres

Tradition, knowledge and experience

Design applied to people’s needs

Design studios and corporate design centres (Alstom, Volvo, HP, Roca…)

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Page 8: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

EXCELLENCEthat works

Catalans have an entrepreneurial spirit and are focused on identifying opportunities and finding innovative solutions.

This innovative spirit and a solid, collaborative work ethic has allowed Catalans to stand out in their particular areas of excellence.

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Barcelona Supercomputing Center BarcelonaTech University

A computing capacity of 94,21 Teraflops inside Torre Girona Chapel.

Page 9: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

CONNECTIVITYthat works

80 airlines140 destinations worldwide Over 32 million passengers Best South European Airport Best European Cargo Airport

One of the main Mediterranean ports Leader in Mediterranean vehicle traffic

Inland terminals (Zaragoza, Toulouse, Lyon), port network

A 259-ha of logistics activity area

Easy commuting by public transport (bus, subway, tram) Excellent road network connecting internal market Mediterranean Rail Corridor, EU priority project

Barcelona is one of the few cities in Southern Europe with full-modal transport integration. Port, airport, railway,

motorways within a 12-kilometre radius, each

with global connectivity.

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Page 10: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

MOBILITYthat works

“ We are thrilled to announce that Barcelona will be the Mobile World Capital for the next seven years. This is an exciting time for the city and for the mobile industry as a whole”

John Hoffman, CEO GSMA Ltd.

Mobile solutions for smart cities

m-Transportation m-Healthm-Contents m-Payments m-Education

Barcelona is now the world’s centre for

mobility innovation in all fields

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Page 11: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

OPENNESSthat works

Launch pad to Mediterranean

and Latin American markets

Source: ACC10

Catalan exports (in millions of euros)

Catalan exporting companies

26%

65%

of Catalan exports go

to EU markets

of all Spanish exports

36%

of all Spanish exporting companies

30%

11

of Catalan exporting

companies do it regularly

Catalonia accounts for:

Almost 500 million consumers in a

2-hour flight radius

Catalonia accounts for:

Page 12: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

AN

ATTRACTIONthat works

Germany19%

Japan2%

Italy9%

Other10%

USA10%

Portugal2%

France16%

UK8%

Denmark2%

Netherlands13%

Belgium 1%Luxembourg 3%

Switzerland5%

CATALONIA 5,061

foreign companies

Source: Invest in Catalonia.

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Page 13: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

COMPETITIVENESSthat works

Co

mp

etit

ive

op

erat

ion

al c

ost

s

Gas prices, industrial consumers€/Gigajoule(Eurostat 2012-2011)

Office rents€/ sqm year(Jones Lang LaSalle Q4 2011)

Electricity prices, industry€/100kWh(Eurostat 2012-2011)

Minimum wage€/month

(Eurostat, 2012)

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Netherlands 7,49

UK 8,25

EU (27) 8,98

France 9,86

Ireland 9,90

Spain 10,03

Slovakia 10,60

Portugal 11,09

Germany 12,04

Sweden 12,46

France 7,22

Netherlands 8,41

Germany 8,95

EU (27) 9,34

Belgium 9,50

Czech Rep. 10,28

Spain 10,82

UK 10,97

Ireland 11,21

Italy 11,45

Slovakia 12,73

Page 14: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

DYNAMISMthat works

“The Continental Automotive plant in Catalonia is a benchmark in lean manufacturing and one of Europe’s most competitive factories. Our plant will be directly involved in the production of hybrid and electric vehicle components, working on the project together with the R&D centre in Nuremburg.”

Francesc Xavier Pujol, General Manager

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Page 15: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

DIVERSITYthat works

22% Chemicals & Pharma 22% Metal & Machinery 12% Food &Beverages11% Transport material10% Paper &Graphics

7% Electric & Electronics 6% Textiles

10% Other

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Service SectorsICTsTrade TourismDesign &Engineering Health & Biotech Creative industries Shared services centres Logistics

Industrial Sectors

Business services

Engineering Relocation agencies Human resources Business associations Law firmsTelecom & Energy Consultancies Transport

Wide availability of providers and suppliers

Page 16: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

TECHNOLOGYthat works

IDIADAautomotive lab test

Scientific Parks

IMB CNM

Supercomputing Centre

ALBAsynchrotron

Key scientific infrastructures

Home to leading European hospitals and research groups

Active in life sciences and the creation of biotech companies

With R&D at 1.6% of GDP

The TECNIO technology transfer network and its expert partners give added value to tech projects.

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Page 17: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

A BUSINESS ENVIRONMENTthat works

Tax rebates for R&D&I and environmental issues

Flat rate tax system for non-residents.

Favourable tax system for foreign holding companies.

Fast-track of work and residence permits.

Incentive programmes for job creation.

Invest in Catalonia services Information for foreign companies

One-stop-shop for investment

projects Business location services

Financing advice and assistance

Expansion and diversification

Global Partnerships

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Page 18: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

“With innovation, investment and great people, you’ve got all the right ingredients for success.”

Bernard Meunier, General Manager of Nestlé España.

“Barcelona is a city with a great influence and international reputation, which helps when it comes down to doing business.”

Julio Rodríguez, CEO Schneider Electric.

“In choosing the location for our flagship customer centre, Fujitsu placed a high emphasis on strategic qualities including a solution- oriented multi-cultural workforce, high-specification office locations and a comprehensive infrastructure. In all of these areas, Barcelona was a stand-out winner.”

Rolf Schwirz, CEO Fujitsu Technology Solutions

WHAT THEY SAY

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Page 19: CATALONIA A LIFESTYLE THAT WORKS 2013. 1.4% of EU-27 population 1.7% of EU-27 GDP 1.3% of EU-27 exports 15% of Spanish population 20% of Spanish GDP 25%

INVEST IN CATALONIA

WORKS FOR YOU Tailor-made

services for international companies

planning first-time investment in Europe or looking to expand their activities in Catalonia

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Invest in Catalonia cat

[email protected] www.in

vestincatalonia.com

Passeig de Gràcia, 129

08008 Barcelona

+34 934 767 287

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