category advice 2021

CATEGORY ADVICE2021

• Market Insights• Must Stock Lines• Planograms

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CATEGORY ADVICE2021Market Insight

Convenience shoppers are 50% more likely to pick up a product on a display than their Grocery

counterparts therefore it’s important to make biscuits

difficult to miss.(pladis Path to Purchase Research)

Convenience shoppers are 26% more likely to have tried a new product line

and 60% of the fastest growing biscuit lines are NPD.

(Lumina Intelligence, ‘How to Win at NPD’, June 2019)

Biscuits is the 2nd biggest snacking category in the UK,

behind Chocolate and larger than Crisps and Snacks.

(52W data to 18.04.2021)

There are 4500 biscuit lines sold in Convenience however 80% of the category value comes from just 5% of the SKU – therefore it’s

important to get the range right!(Nielsen ScanTrack, S&I, 2020)

Biscuits is a really important category within Convenience,

if Symbols and Independents was a retailer it would be the

5th biggest in the UK for biggest, ahead of Co-op and Waitrose.

(Nielsen ScanTrack, 52W data to 22.05.21)

The Biscuits shopper is valuable and on average spends £2.98

more each trip than the average Convenience Shopper.(Kantar WPO, 52W data to 16.05.2021)

CATEGORY ADVICE2021Market Insight

Information correct at time of print.

Stock the Best SellersA huge amount of category value comes through the Core Range so it’s important to get it right.

Make the fixture easy to shopAlmost half of shoppers will walk away if they can’t find what they’re looking for.Shopper Intelligence, pladis Path to Purchase Research

Drive excitement through new newsNPD brings excitement into the category and creates the potential for incremental sales.

Cater to new events and cccasionsMake the most of instore events throughout the year to drive incremental sales.

Make biscuits impossible to miss55% of Convenience shoppers purchase on impulse so it’s important to capture the shopper.Lumina CTP, 4W to 07.03.2021 and Lumina Category Factsheets, 2019

CATEGORY ADVICE2021

SWEET BISCUITS CHOCOLATE 1/2 COATED BISCUITS

SWEET BISCUITS

BISCUIT BARS CHILDRENS BISCUITSCRACKER / SAVOURY BISCUITS SINGLES

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

Must Stock Lines

8 9 10 11

18 19 20 21 22 23 24 25

26 27 30 31 32 33 34 35 36 37 38 39 4028 29

1 2

12

3

13

4

14

5

15

6

16

7

17

CATEGORY ADVICE2021Must Stock Lines

1 5

2 6

3 7

4 8

MCVITIE’S PENGUIN PM £1 6 PACKSKU Code: 552204

JACOB’S CLUB ORANGE PM £1 6 PACKSKU Code: 682424

JACOBS TUC SANDWICH PM £1.39150GSKU Code: 773683

JACOBS CHEDDARS PM £1.39150GSKU Code: 773661

JACOBS CREAM CRACKERS PM £1.49300GSKU Code: 739031

BELVITA HONEY NUT PM 55P50GSKU Code: 98581

RITZ ORIGINAL PM £1.39200GSKU Code: 566213

MCVITIE’S GOLD PM £1 6 PACKSKU Code: 161232


KIT KAT 2 FINGER PM £1 5 PACKSKU Code: 308814

JAMMIE DODGERS PM 89P 140GSKU Code: 350600

MCVITIE’S WHITE CHIP COOKIES PM £1 150GSKU Code: 68281

MCVITIE’S GINGER NUTS 12/10 PM £1.29 250GSKU Code: 332321

MCVITIE’S ORIGINAL DIGESTIVE PM £1.49 400GSKU Code: 739007

MCVITIE’S RICH TEA PM £1.49 300GSKU Code: 739018

OREO COOKIES PM 79P 154GSKU Code: 127024

BELVITA SOFT BAKES CHOC CHIP PM 60P 50GSKU Code: 280532

9 13

10 14

11 15

12 16


MARYLAND CHOC CHIP PM £1 200GSKU Code: 713472

TUNNOCKS CHOCOLATE CARAMEL WAFERS 4 PACKSKU Code: 984838

BEST-ONE BOURBON CREAMS PM 49P 150GSKU Code: 327304

BEST-ONE CUSTARD CREAMS PM 49P 150GSKU Code: 327315

MCVITIE’S CHOCOLATE CHIP COOKIES PM £1 150GSKU Code: 68257

MCVITIE’S HOBNOB PM £1.29 300GSKU Code: 415263

WAGON WHEELS JAMMIE 6 PACKSKU Code: 692257

OREO DOUBLE CREAM PM 79P 157GSKU Code: 565015

17 21

18 22

19 23

20 24


MCVITIE’S SHORTIES PM £1 300GSKU Code: 435436

FOX’S GOLDEN CRUNCH CREAMS 230GSKU Code: 687453

MCVITIE’S JAFFA CAKES PM £1 122GSKU Code: 749967

MCVITIE’S CLASSIC CARAMEL DIGESTIVES PM £1.65 250GSKU Code: 714692

MCVITIE’S ALL BUTTER SHORTBREAD 200GSKU Code: 101071

MCVITIE’S MILK CHOCOLATE DIGESTIVE PM £1.65 266GSKU Code: 417681

MCVITIE’S MILK CHOCOLATE HOBNOBS PM £1.65 262GSKU Code: 417702

MCVITIE’S FRUIT SHORTCAKE PM £1.29 200GSKU Code: 415274

25 29

26 30

27 31

28 32


CADBURY FINGERS PM £1.29 114GSKU Code: 170194

MIKADO MILK PM 55P 48GSKU Code: 260968

MCVITIES JAFFA CAKES 80% EXTRA FREE 110GSKU Code: 388592

BAHLSEN CHOCO LEIBNIZ WHITE MILK PM £1.59 125GSKU Code: 674180

CADBURY CRUNCHIE MELTS PM £1.29 156GSKU Code: 353293

CADBURY ROUNDIE PM 50P 30GSKU Code: 353282

TUNNOCKS CHOCOLATE TEA CAKES 6 PACKSKU Code: 630289

MCVITIE’S DARK CHOCOLATE DIGESTIVES PM £1.65 266GSKU Code: 417568

33 37

34 38

35 39

36 40

CATEGORY ADVICE2021Planogram

1m x 5 Shelf

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

1 SKUs417568 417568 MCVITIES DARK CHOCOLATE DIGESTIVE PM £1.65 266G714692 714692 MCVITIES CHOCOLATE CARAMEL DIGESTIVES PM £1.65 250G170194 170194 CADBURY FINGERS PM £1.29 114G674180 674180 BAHLSEN CHOCO LEIBNIZ WHITE MILK PM £1.59 125G749967 749967 MCVITIES JAFFA CAKES £1 122G

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS417681 417681 MCVITIES MILK CHOCOLATE DIGESTIVE PM £1.65 266G417702 417702 MCVITIES MILK CHOCOLATE HOBNOB PM £1.65 262G68281 68281 MCVITIES WHITE CHIP COOKIE PM £1 150G336455 336455 FOXS GOLDEN CRUNCH PM £1 230G713472 713472 MARYLAND CHOC CHIP PM £1 200G

SHELF

3 SKUs161232 161232 MCVITIES GOLD PM £1 6PK552204 552204 MCVITIES PENGUIN £1 6PK202175 202175 WAGON WHEELS JAMMIE PM £1 200G984838 984838 TUNNOCKS CHOCOLATE CARAMEL WAFERS 4’S127024 127024 OREO COOKIES PM 79P 154G

BESTWAY BATLEYS

CATEGORY ADVICE2021

SHELF

4 SKUs350600 350600 JAMMIE DODGER BISCUITS PM 89P 140G739007 739007 MCVITIES ORIGINAL DIGESTIVE PM £1.49 400G739018 739018 MCVITIES RICH TEA PM £1.49 300G415285 415285 MCVITIES GINGERNUTS PM £1.29 250G415263 415263 MCVITIES HOBNOB PM £1.29 300G

BESTWAY BATLEYS

Planogram 1m x 5 Shelf

SHELF

5 SKUs327304 327304 BEST-ONE BOURBON CREAM PM 49P 150G327315 327315 BEST-ONE CUSTARD CREAM PM 49P 150G739031 739031 JACOBS CREAM CRACKERS PM £1.49 300G773683 773683 JACOBS TUC SANDWICH PM £1.39 150G98581 98581 BELVITA HONEY NUT PM 55P 50G

BESTWAY BATLEYS

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

CATEGORY ADVICE2021Planogram

2m x 5 Shelf

SHELF

1 SKUs170194 170194 CADBURY FINGERS PM £1.29 114G674180 674180 BAHLSEN CHOCO LEIBNIZ WHITE MILK PM £1.59 125G724216 724216 MIKADO MILK PM 60P 39G724238 724238 CADBURY ROUNDIE PM 60P 30G749967 749967 MCVITIES JAFFA CAKES £1 122G388592 388592 MCVITIES JAFFA CAKES 80% EXTRA FREE 110G353293 353293 CADBURY CRUNCHIE MELTS PM £1.29 156G21026 21026 CADBURYS CHOCOLATE CHIP COOKIES PM £1 150G387794 387794 FOXS VIENNESE CHOCOLATE PM £1 120G

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS417681 417681 MCVITIES MILK CHOCOLATE DIGESTIVE PM £1.65 266G417568 417568 MCVITIES DARK CHOCOLATE DIGESTIVE PM £1.65 266G417702 417702 MCVITIES MILK CHOCOLATE HOBNOB PM £1.65 262G714692 714692 MCVITIES CHOCOLATE CARAMEL DIGESTIVES PM £1.65 250G713472 713472 MARYLAND CHOC CHIP PM £1 200G68257 68257 MCVITIES CHOCOLATE CHIP COOKIE PM £1 150G68281 68281 MCVITIES WHITE CHIP COOKIE PM £1 150G336455 336455 FOXS GOLDEN CRUNCH PM £1 230G

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

SHELF

3 SKUs161232 161232 MCVITIES GOLD PM £1 6PK552204 552204 MCVITIES PENGUIN £1 6PK308814 308814 KIT KAT 2 FINGER PM £1 5PK682424 682424 MCVITIES CLUB ORANGE PM £1 6PK984838 984838 TUNNOCKS CHOCOLATE CARAMEL WAFERS 4’S300292 630289 TUNNOCKS CHOCOLATE TEA CAKES 6PK565015 565015 OREO DOUBLE CREAM PM 79P 157G127024 127024 OREO COOKIES PM 79P 154G315438 315438 OREO GOLDEN PM 79P 154G

BESTWAY BATLEYS

CATEGORY ADVICE2021

SKUs350600 350600 JAMMIE DODGER BISCUITS PM 89P 140G387750 387750 FOXS PARTY RINGS PM 89P 125G202175 202175 WAGON WHEELS JAMMIE PM £1 200G739007 739007 MCVITIES ORIGINAL DIGESTIVE PM £1.49 400G739018 739018 MCVITIES RICH TEA PM £1.49 300G415285 415285 MCVITIES GINGERNUTS PM £1.29 250G415263 415263 MCVITIES HOBNOB PM £1.29 300G415274 415274 MCVITIES FRUIT SHORTCAKE PM £1.29 200G241717 101071 MCVITIES ALL BUTTER SHORTBREAD 200G

BESTWAY BATLEYS

SKUsBESTWAY BATLEYS327304 327304 BEST-ONE BOURBON CREAM PM 49P 150G327315 327315 BEST-ONE CUSTARD CREAM PM 49P 150G435436 435436 MCVITIES SHORTIES PM £1 300G435403 435403 MCVITIES COCONUT RINGS PM £1 300G739031 739031 JACOBS CREAM CRACKERS PM £1.49 300G773683 773683 JACOBS TUC SANDWICH PM £1.39 150G773661 773661 JACOBS CHEDDARS PM £1.39 150G566213 566213 RITZ ORIGINAL PM £1.39 200G724227 724227 BELVITA HONEY NUT PM 60P 50G280532 280532 BELVITA SOFT BAKES CHOC CHIP PM 60P 50G

Planogram 2m x 5 Shelf

SHELF

4

SHELF

5

SHELF

1

SHELF

2

SHELF

3

SHELF

4

SHELF

5

CATEGORY ADVICE2021

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice

category advice 2021

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