Category aDVICe

www.bestway.co.uk www.batleys.co.uk

2018

Category aDVICeMARKET INSIGHT

Chocolate Singles is the biggest segment (32% of category value),

but Chocolate Block is the fastest growing (4.5 % YOY)

IRI One System Total IC data to 22/04/2018

Maximise impulsivity – Use a mixture of PMP to demonstrate

value for money on fixture and off shelf display to prompt trial

In Independents and Symbols, Candy is the category where shoppers are buying

more often and spending more – the key driver is Hanging Bags

Kantar Worldpanel 26.03.17, IRI One System Total IC data to 22/04/2018

In Convenience; 67% of Confectionery value is sold via Symbol or

Independent operators and the biggest mission is ‘Treat Yourself’

IRI One System Total IC data to 24/04/2018 / Him!CTP Tracker 2018

Premium is driving the value growth of Total Chocolate in Total Market

and Lindt is out performing mainstream manufacturers in Convenience

Confectionery is a key category to drive incremental sales –

make sure you maximise visibility and availability with secondary display near till

points or main fixture

Category aDVICeMARKET INSIGHT

1 The greatest population growth will come from the over 65’s. Use products such as CDM Block to target these shoppers.

2 ‘Treating’ is growing +9% (Source: Kantar World Panel in Home Occasions, Sept 2016).

Make sure Chocolate Blocks and Hanging Bags formats are available on main fixture to appeal to the growth in ‘top up’ shoppers.

4 Whilst Chocolate Singles is the core format within Convenience, shoppers are buying into the Duo format more often. Stock a core range of Duo formats i.e. Mars Duo and Wispa Duo to upweight purchase in your singles category.

6 More shoppers are opting for ‘better for you’ choices more frequently. Stock a balance range of sugar free, protein and portion control formats.

3 Premium is driving the value growth of chocolate in total market. Adding premium to your range appeals to an older and growing market.

5 Focus on range and space using category planograms to guide fair share to big categories like Chocolate Singles but also to expand on faster growing segments such as Chocolate Hanging Bags and Blocks

Category aDVICeMUST STOCK LINES

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

8 9 10 11 12 13 14 15

20 2921

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25

34

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3937 40 41

ChoColaTe SIngleS ChoColaTe MulTIPaCkS

ChoColaTe SharIng bagS boxed ChoColaTeS

ChoColaTe bloCkS

Sugar SharIng bagS lozengeSSugar ChewIng guMSugar MInT SIngleSSugar SIngleS

Category aDVICeMUST STOCK LINES

62

51

73

84

SnICkerS PM 60p 48gSKU Code: 347267

kInder SuPrISe egg T48SKU Code: 8968

Cadbury wISPa PM 55p SglSKU Code: 344386

TwIrl PM 55p StdSKU Code: 344364

MarS SIngle PM 60p 51gSKU Code: 347256

kInder bueno ClaSSIC 43gSKU Code: Bestway 464 Batleys 502670

SnICkerS duo 83.4gSKU Code: 21304

kInder bueno whITe 43gSKU Code: 428459

Category aDVICeMUST STOCK LINES

1410

139

1511

1612

MalTeSerS bag PM 60p 37gSKU Code: 347245

TwIx STandard PM 60p StdSKU Code: 347278

TwIx exTra 75gSKU Code: 569456

booST PM 55p StdSKU Code: 344353

TwIrl ChoColaTe PM £1 5 x 21.5gSKU Code: 274196

kIT kaT 4 fInger SglSKU Code: 408985

wISPa ChoColaTe PM £1 4 x 25.5gSKU Code: 274163

MarS duo 78.8gSKU Code: 21348

Category aDVICeMUST STOCK LINES

2218

2117

2319

2420

Cadbury daIry MIlk PM £1 95gSKU Code: 392198

MalTeSerS TreaT bag PM £1 68gSKU Code: 347634

galaxy MIlk bloCk PM £1 114gSKU Code: 420612

Cadbury gIanT buTTonS PM £1 80gSKU Code: 162730

aero PePPerMInT PM £1 100gSKU Code: 422985

M&Ms CrISPy TreaT bag PM £1 77gSKU Code: 320700

Cadbury CaraMel PM £1 120gSKU Code: 331429

M&Ms PeanuT TreaT bag PM £1 82gSKU Code: 347623

Category aDVICeMUST STOCK LINES

3026

2925

3127

3228

MalTeSerS 100gSKU Code: 367264

Cadbury daIry MIlk fruIT & nuT PM £1 95gSKU Code: 221241

MaynardS wIne guMS PM £1 165gSKU Code: 294503

beST-one MIlk ChoColaTe PM 59p 100gSKU Code: 330903

harIbo STarMIx PM £1 220gSKU Code: 439042

beST-one whITe ChoColaTe PM 59p 100gSKU Code: 330914

harIbo TangfaSTICS PM £1 220gSKU Code: 439064

ferrero roCher T24SKU Code: 754749

Category aDVICe

34

33

35

36

MUST STOCK LINES

37Trebor exTra STrong MInTS PM 50p SglSKU Code: 105455

harIbo SuPer MIx PM £1 180gSKU Code: 345816

38Trebor SofT SPearMInT PM 50p SglSKU Code: 105488fruIT PaSTIlleS

TubeSKU Code: 409004

39exTra PePPerMInT Sugar free 10 PackSKU Code: Bestway 48084 Batleys 330834

SkITTleS fruIT bag 55gSKU Code: Bestway 423157 Batleys 701479

40exTra whITe bubbleMInT 10 PackSKU Code: Bestway 52492 Batleys 967460

41hallS SooTherS blaCkCurranT20’sSKU Code: 569043

MaynardS wIne guMS PM 50p SglSKU Code: 105500

Category aDVICe2m x 6 SHELF PLANOGRAMConfectionery 2mx6shelfConfectionery 2mx6shelfConfectionery 2mx6shelfConfectionery 2mx6shelf

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Category aDVICe

SHELF

1 SKUs SKUs392198 392198 CADBURY DAIRY MILK PM £1 95G397142 397142 CADBURY CARAMEL PM £1 120G392187 392187 CADBURY FRUIT & NUT PM £1 95G392176 392176 CADBURY CHOPPED NUT PM £1 95G179915 179915 CADBURY DAIRY MILK OREO PM £1 120G417170 417170 CADBURY DAIRY MILK DAIM PM £1 120G367264 367264 MALTESERS BOX 100G578509 549212 CELEBRATIONS SMALL CARTON XMAS252404 252404 LINDOR MILK CORNET 200G210662 210662 CADBURYS MILK TRAY 360G754749 754749 FERRERO ROCHER T2451583 897270 FERRERO ROCHER T16

536240 573164 MILKYBAR PM £1 BLOCK 100G420612 420612 GALAXY MILK BLOCK PM £1 110G763811 763811 GALAXY CARAMEL BLOCK PM £1 135G25305 25305 GALAXY COOKIE CRUMBLE PM £1 114G164968 164968 TEASERS LARGE BLOCK PM £1 100G422985 422985 AERO PEPPERMINT PM £1 100G618799 618799 WISPA DUO SGL21348 21348 MARS DUO 78.8G21304 21304 SNICKERS DUO 83.4G671325 569456 TWIX XTRA469205 235328 BOUNTY TRIO

BESTWAY BATLEYS BESTWAY BATLEYS

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Confectionery 2mx6shelfConfectionery 2mx6shelfConfectionery 2mx6shelfConfectionery 2mx6shelf

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Category aDVICe

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4SKUs SKUs330903 330903 BEST-ONE MILK CHOCOLATE PM 59P 100G 330914 330914 BEST-ONE WHITE CHOCOLATE PM 59P 100G 344297 344297 PICNIC PM STD 344353 344353 BOOST PM STD 344397 344397 CADBURY WISPA GOLD PM SGL403502 403502 CADBURY WISPA STD344364 344364 TWIRL PM STD347256 347256 MARS BARS PM 51G347267 347267 SNICKERS PM 48G347278 347278 TWIX ORIGINAL PM STD347301 347301 BOUNTY MILK PM STD335413 335413 MARS PROTEIN BAR 57G335424 335424 SNICKERS PROTEIN BAR 51G

15802 15802 RIPPLE STD 337256 247842 FRYS TURKISH DELIGHT STD 344342 344342 STAR BAR PM 50G 344331 344331 CRUNCHIE PM STD 331760 331760 CADBURY DAIRY MILK WHOLENUT45G 344375 344375 CADBURY DAIRY MILK PM STD 337652 247724 CADBURY DOUBLE DECKER STD 409737 409737 KIT KAT 4 FINGER 2 FOR PM SGL 409715 409715 KIT KAT CHUNKY 2 FOR PM STD 374418 374418 KINDER BUENO CLASSIC PM SGL 374397 374397 KINDER BUENO WHITE PM SGL 483858 324548 REESES PEANUT BUTTER CUP 51G 347245 347245 MALTEASER BAGS PM 37G 65863 531273 CRISPY M&M’S STD 948373 948373 M&M PEANUT STD BAG 45G

BESTWAY BATLEYS BESTWAY BATLEYS

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2m x 6 SHELF PLANOGRAM

Category aDVICe

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Confectionery 2mx6shelfConfectionery 2mx6shelfConfectionery 2mx6shelfConfectionery 2mx6shelf

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5 SKUs8968 8968 KINDER SURPRISE PINK & BLUE SGL47964 531660 KINDER MAXI T36277990 277990 MILKY BAR 2 FOR PM MED383625 383625 MILKY WAY SGL469162 469162 MILKY WAY CRISPY ROLLS STD914958 706523 MILKY WAY MAGIC STARS SGL183112 183112 CADBURY BUTTONS PM 14G105733 105733 FREDDO PM STD105755 105755 CADBURYS FUDGE PM STD278007 278007 SMARTIES HEXATUBE 2 FOR PM 38G 54005 252478 JELLYTOTS STD 423157 701479 SKITTLES FRUIT BAG 55G 150131 150131 STARBURST ORIGINAL RC SGL 650849 507730 FRUITTELLA STRAWBERRY STK 105500 105500 MAYNARDS WINE GUM PM SGL 704623 290706 ROWNTREES FRUIT GUMS ROLL STD 409894 409894 FRUIT PASTILLE TUBE 2 FOR PM STD

BESTWAY BATLEYS

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6 SKUs274196 274196 CADBURY TWIRL PM £1 5 PACK274163 274163 CADBURY WISPA PM £1 4 PACK375727 375727 KIT KAT CHUNKY PM £1 4 PACK418166 418166 MARS SNACKSIZE PM £1 4 PACK418155 418155 SNICKERS SNACKSIZE PM £1 4 PACK427884 427884 TWIX SNACK SIZE MULTI PM £1 4 PACK105455 105455 TREBOR XTRA STRONG MINTS PM ROLL105466 105466 TREBOR XTRA STRONG SPEARMINT PM ROLL105488 105488 TREBOR SOFT SPEARMINT PM ROLL105477 105477 TREBOR SOFTMINTS PM ROLL422430 422430 POLO TUBE 34G415528 415528 POLO SPEARMINT TUBE STD386396 386396 HALLS MENTHOL EX STRONG STD765606 569043 HALLS SOOTHERS BLACKCURRANT STK136390 701515 LOCKETS HONEY & LEMON 43G

BESTWAY BATLEYS

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Category aDVICe

for more information including planograms and advice on other key ranges, go to www.bestway.co.uk/categoryadvice

or call 01738 646666 quoting SePTeMber range