category page optimization
DESCRIPTION
5-Part Series: Best Practices for Increasing Conversions On Your E-Commerce Site: User Experience and Conversion Rate Optimization Through the end of 2012, we're once again teaming up with iGoDigital, a leading provider of personalization services that guide smarter retail, to present a 5-part webinar series. In each of these 30-minute webinars, we'll explore five aspects of the online shopping experience in order to enhance user-experience and increase conversions. We'll also leave time for questions at the end of each session. Homepage Landing/Category Page Product Page Shopping Cart Post-Purchase PageTRANSCRIPT
![Page 1: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/1.jpg)
@SlingshotSEO | www.SlingshotSEO.com
![Page 2: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/2.jpg)
MITCHELL CAUSEYSlingshot SEO
@MitchellCausey
INTRODUCTIONS
CONNER BURT
@ConBurt
STEVEN SHATTUCKSlingshot SEO
@StevenShattuck
@SlingshotSEO | www.SlingshotSEO.com
![Page 3: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/3.jpg)
@SlingshotSEO | www.SlingshotSEO.com
Category PagePart 2:
![Page 4: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/4.jpg)
@SlingshotSEO | www.SlingshotSEO.com
Define your goal
Inspiration Conversion
![Page 5: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/5.jpg)
@SlingshotSEO | www.SlingshotSEO.com
To Inspire?
![Page 6: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/6.jpg)
@SlingshotSEO | www.SlingshotSEO.com
To Convert?
![Page 7: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/7.jpg)
@SlingshotSEO | www.SlingshotSEO.com
Tackle HyperChoiceDeadly Sin Number [One] -- “Too Many Choices!” – Tim Ash
• Thousands of Products, Minimal Space
• Consider:– Layout Choice– Telling the Story– Simplicity
![Page 8: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/8.jpg)
@SlingshotSEO | www.SlingshotSEO.com
Float Relevant Products/Content
» Leverage Wisdom of the Crowds (First Time)
» Styling and placement
» Track path and build merchandising rules
Every Shopper has a unique journey.
![Page 9: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/9.jpg)
@SlingshotSEO | www.SlingshotSEO.com
User Type 1: The Speed Reader
» About: Want to quickly move to the next step.
» Ask: Where am I? How do I get through this page?
» Attracted to: Above the fold visual content and links (CTA’s)
Not all users are created equal.
![Page 10: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/10.jpg)
@SlingshotSEO | www.SlingshotSEO.com
User Type 1: The Speed ReaderNot all users are created equal.
![Page 11: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/11.jpg)
@SlingshotSEO | www.SlingshotSEO.com
User Type 2: The Sponge & Google
» About: Slower pace than User Type 1.
» Ask: Where am I? What all can I do here? Is there somewhere else on the site I could also browse?
» Attracted to: More information about what they are researching.
Not all users are created equal.
![Page 12: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/12.jpg)
@SlingshotSEO | www.SlingshotSEO.com
User Type 2: The Sponge & GoogleNot all users are created equal.
![Page 13: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/13.jpg)
@SlingshotSEO | www.SlingshotSEO.com
User Type 2: The Sponge + GoogleNot all users are created equal.
![Page 14: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/14.jpg)
@SlingshotSEO | www.SlingshotSEO.com
The Team Play
» Category pages are core hubs of authority and organization, but they need spokes to be effective.
» Supporting content takes the shape of subcategory pages, product pages, resource sections and blogs.
Category pages cannot win alone.
![Page 15: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/15.jpg)
@SlingshotSEO | www.SlingshotSEO.com
![Page 16: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/16.jpg)
@SlingshotSEO | www.SlingshotSEO.com
» October 23: Product Page
» November 13: Shopping Cart
» December 11: Post-Purchase Page
SlingshotSEO.com/resources/webcasts
Upcoming Webinars
![Page 17: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/17.jpg)
iGoDigital observes behavior, asks questions, leverages social profiles
and analyzes “wisdom of the crowds” to help
retailers and consumer brands deliver the right
product to the right customer at the right time.
Guiding Smarter Retail
Visit iGoDigital.com or email [email protected] for more information
OUR TOOLBOX OF SERVICES:
Personalized and Predictive Product Recommendations
Guided Selling Tools
Guided Search
Segment Builder
![Page 18: Category Page Optimization](https://reader035.vdocument.in/reader035/viewer/2022062405/554ed1d9b4c9053c4b8b555b/html5/thumbnails/18.jpg)
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information