catherine bertrand-ferrandis, head of the oie communication unit · 2019-09-12 · fourteenth...
TRANSCRIPT
Fourteenth Meeting of the Standing Group of Experts on
African swine fever in Europe
Sofia, Bulgaria | 10-11 September 2019
Catherine Bertrand-Ferrandis, Head of the
OIE Communication Unit
AFRICAN SWINE FEVER
OIE awareness campaign:
towards the second phase
Lucia Escati, OIE Communication Officer
World Organisation for Animal Health · Protecting animals, Preserving our future | 2
▪ A campaign to change behaviours
▪ Going beyond: how to disseminate the tools
▪ Regional risk communication efforts
▪ The impact of the OIE campaign in Europe
▪ Towards the second phase
African swine fever: OIE awareness campaign
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A campaign to change behaviours
Everyone in direct or indirect contact
with domestic or wild pigs, or with pork products
Who needs to change their behaviour?
General communication objective Targets are aware of and take the necessary
precautions to prevent the further spread of ASF
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SMALL PIG FARMERS AND COMMERCIAL PIG FARMS
OBJECTIVE
Respect biosecurity measures
on farms and feed pigs responsibly
Tools available
GIF animations
Posters
Biosecurity infographic
www.oie.int/asf
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TRAVELLERS
OBJECTIVE
Do not carry pigs
or pork products
TRANSPORT AUTHORITIES
Tools available
GIF animationPoster Leaflet
Tool available
Poster
OBJECTIVE
Are informed of ASF
infected countries and
check all pork products
www.oie.int/asf
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HUNTERS
Tools available
GIF animationPoster
OBJECTIVE
Correctly prevent
contact between wild
boar and domestic pigs
or their products
OTHER GENERAL TOOLS AVAILABLE
General poster
VideoSocial Media Toolkit
Email footer
www.oie.int/asf
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Going beyond: how to disseminate the campaign
Follow the steps!
Identify your main targets
in each sectorRisk analysis
Build your network of influencers
to amplify your messageProducer or hunter associations, airlines,
community leaders, partners
1.
2. Adapt the campaign to
your local contextLogo, language, messages
3.
Identify the adequate channels and
places/opportunities of distributionInstitutional events, social media, emailing
4.
World Organisation for Animal Health · Protecting animals, Preserving our future | 8
Laos
Brazil
Bulgaria
World Organisation for Animal Health · Protecting animals, Preserving our future | 9
Regional risk communication efforts
Survey on ASF communication activities
93% develop risk communication activities
59% have a communication action plan
47% implement (or would like to) a health
education risk communication strategy
30 OIE Member Countries from Europe
participated in the survey (30/53)
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The impact of the campaign in Europe
Survey on ASF communication activities
97% were aware of the OIE campaign
42% translated the tools to local languages More than 10 languages including Slovakian, Croatian, Portuguese, Bulgarian
and Romanian
73% affirmed that different stakeholders
used the tools Such as airlines and hunter associations
30 OIE Member Countries from Europe
participated in the survey (30/53)
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Towards the second phase
New targets?
Your inputs are important for us!
Change the characters featured
in the existing tools?
Additional tools for the existing targets?
Adaptation of the existing
messages to local realities?
Are you in contact with the Communication
Department of your Agriculture Ministry?
Do you assess the impact of your
communication efforts on ASF?
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Next steps
Share the material of your activities with usPhotos or videos
Stories about your experience
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Thank you for your efforts!