católica business school - parfois international e-commerce strategy
TRANSCRIPT
E-COMMERCE STRATEGY
PARFOIS.com The online store is ONE MORE
Parfois sales channel
This channel is anatural and necessary
extension of the physical stores.
PARFOIS.com
With the Online Store Parfois can reach a new and younger audience,
more modern and meet the needs of a new online
clients, more informed and more demanding.
PARFOIS.com
This channel allows us to reach a very specific audience
directly and safely without
waste and inherent costs in other above the
line media.
PARFOIS.com
ONLINE PRODUCT AND PRICES
Parfois Onlineprices online are
adjusted to different marketsand are the same as Parfois physical
stores
PARFOIS.com
E-Commerce StudioPARFOIS.com
Our e-commerce studio produces
high quality product shots. Ready for our
online store, lookbooks and
catalogues.
E-Commerce StudioPARFOIS.com
CUSTOMER SERVICE
Exceptional Customer Service
is essential for customer
satisfaction and retention, as well
as profitability.
EFFICIENCY
PARFOIS.com
Exceptional Customer Service
is essential for customer
satisfaction and retention, as well
as profitability.
RETENTION
PARFOIS.com
Exceptional Customer Service
is essential for customer
satisfaction and retention, as well
as profitability.
ACQUISITION
PARFOIS.com
I. Offer Multichannel and Multi-language SupportII. Listen on Social MediaIII. Track All Customer InteractionsIV. Provide Online ChatVI. Focus on Timelly ResponsesVII. Deliver a WOW Experience
Customer Service
PARFOIS.com
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LOGISTICS
PARFOIS.com
SpainPortugalPolandFranceIrelandGermanyItaly
Click & Collect Stores
PARFOIS.com
122 Stores121 Stores29 Stores17 Stores5 Stores2 Stores2 Stores
SHIPPING'
Parfois Online Packaging
Order preparation Order ready for expedition
PARFOIS.com
MARKETPLACES
Marketplaces StrategyI. Global EcommerceII. Merchant ServicesIII. Customer ServicesIV. Cross Border deliveryV. Click & Collect StoresVI. Largest Online ShopsVII. International PaymentsVIII. Cloud ServicesIX. Seller Language translationX. Investments in online mediaXI. Transforming Customers
MARKETING PHYGITAL
SEOCPC CampaignsSocial Media adsAffiliates CPALeads GenerationEmail MarketingMedia BuyingeCRMATL/BTL
Design a Digital System
managingCustomer
Expectations through: journeys, devices,
content, product, services …
Design experience path enable by a mix of functionalities…
Display
App
Social
Events
VIP Events
EmailContent
E-Com Store
COMMUNICATE
SALE
ON
-LIN
E
PHYS
ICAL
CRM
MO
BILE
ENGAGE
Display
App
Social
Events
VIP Events
EmailContent
E-Com
CRM
Store
COMMUNICATE
SALE
ON
-LIN
E
PHYS
ICAL
Map the relevant elements of the experiential system…
MO
BILE
ENGAGE
Display
App
Social
Events
VIP Events
EmailContent
E-Com
CRM
Store
COMMUNICATE
SALE
ON
-LIN
E
PHYS
ICAL
Map the relevant elements of the experiential system…
MO
BILE
ENGAGE
NEWSLETTER
OPENING CROATIA!
SOCIAL MEDIA ADS
FREE SHIPPING NEWS!
OUR NUMBERS
E-COMMERCE ANNUAL GROWTH
L4L
ParfoisMarketPlaces
E-COMMERCE DISTRIBUTION SALES
Hand BagJewellryFootwareScarvesWatchesTravelSunglassesApparel
E-COMMERCE GOODS DISTRIBUTION
SALES
E-COMMERCE TOP COUNTRIES
NUMBER OF ORDERS DISPATCHED
NUMBER OF ITEMS DISPATCHED
15 M Visits
9 M Unique Visitors
225M Page Views
08:00 Avg. Time on site
17,92 Pages / Session
PARFOIS.COM ANALYTICS OVERVIEW
DesktopMobileTablet
PARFOIS.COM TRAFFIC ORIGIN
NEW VISITORRETURNING VISITOR
PARFOIS.COM TRAFFIC VISITS
GENDER
PARFOIS.COM TRAFFIC VISITS
AGE
MALE FEMALE
Organic SearchDirectEmailSocialReferral
PARFOIS.COM TRAFFIC SOURCES
iOS PARFOIS App’s DOWNLOADS
Android PARFOIS App DOWNLOADS
CONCLUSION
Global E-Commerce is in its infancy
there are plenty of opportunities.
Parfois is exploring tactics - some
deeper than others.
Welcome
Bonjour
Bienvenido
Bem vindo
Добро пожаловать
willkommen
ترحيب
欢迎
歓迎
gəlmisiniz
Καλώς ήρθατε
THANK YOU!
