Cause Marketing - Associations2008 Survey

Based on 86 respondents(representing about 250 associations)(AMCs represent 32.6% of responses)

Demographics of RespondentsStaff Structure

55.40%

43.10%

1.50%0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Paid StaffAMC-managedOther

Demographics of RespondentsGeographic Scope

81.50%

4.60%9.20%

4.60%

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

National-Int'lRegionalStateLocal

Demographics of RespondentsSize of Budgets

27.70%

20.00%

35.40%

16.90%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Less than $500,000$500,000 - $1 million$1 - $5 million$5 million +

Familiarity with Cause Marketing

17.40%

55.80%

11.60%14.00%

3.50%0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Not sure

Aware but no directexperienceWell versed but nodirect experienceSome experience

Substantialexperience

Is your association engaged in a cause marketing program?

22.10%

77.90%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

YesNo

Total Sample

10.70%

89.30%

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

YesNo 22.10%

77.90%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

YesNo

Is your association engaged in a cause marketing program?

AMC-Managed

Does your association have a foundation or charitable organization?

59.70%

40.30%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

YesNo

% of Budget Used on Cause Marketing

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

0%75%-99%50%-75%25%-50%Less than 25%

Why are you NOT involved in a Cause Marketing program?

0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%

Haven't thought about it

Don't see need

Board doesn't see need

Haven't found rightcause or partnerDon't have time orexpertiseNot a priority

Not sure how to start

Funds not available

All AMCs

44.00% 40.00%36.00%

0.00%10.00%20.00%30.00%40.00%50.00%

Haven't thought about it

Haven't found right cause orpartnerNot sure how to start

44.30%36.00%

26.20%

0.00%10.00%20.00%30.00%40.00%50.00%

Haven't thought about it

Haven't found right cause orpartnerNot a priority

Why are you NOT involved in a Cause Marketing program?