Download - Cause Marketing AMC Survey Slides (2008)
Cause Marketing - Associations2008 Survey
Based on 86 respondents(representing about 250 associations)(AMCs represent 32.6% of responses)
Demographics of RespondentsStaff Structure
55.40%
43.10%
1.50%0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Paid StaffAMC-managedOther
Demographics of RespondentsGeographic Scope
81.50%
4.60%9.20%
4.60%
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
National-Int'lRegionalStateLocal
Demographics of RespondentsSize of Budgets
27.70%
20.00%
35.40%
16.90%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Less than $500,000$500,000 - $1 million$1 - $5 million$5 million +
Familiarity with Cause Marketing
17.40%
55.80%
11.60%14.00%
3.50%0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Not sure
Aware but no directexperienceWell versed but nodirect experienceSome experience
Substantialexperience
Is your association engaged in a cause marketing program?
22.10%
77.90%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
YesNo
Total Sample
10.70%
89.30%
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
YesNo 22.10%
77.90%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
YesNo
Is your association engaged in a cause marketing program?
AMC-Managed
Does your association have a foundation or charitable organization?
59.70%
40.30%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
YesNo
% of Budget Used on Cause Marketing
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
0%75%-99%50%-75%25%-50%Less than 25%
Why are you NOT involved in a Cause Marketing program?
0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%
Haven't thought about it
Don't see need
Board doesn't see need
Haven't found rightcause or partnerDon't have time orexpertiseNot a priority
Not sure how to start
Funds not available
All AMCs
44.00% 40.00%36.00%
0.00%10.00%20.00%30.00%40.00%50.00%
Haven't thought about it
Haven't found right cause orpartnerNot sure how to start
44.30%36.00%
26.20%
0.00%10.00%20.00%30.00%40.00%50.00%
Haven't thought about it
Haven't found right cause orpartnerNot a priority
Why are you NOT involved in a Cause Marketing program?