CBBC & CBeebies and

The Evolution of Games

Patrick Healy

Product Lead

CBBC and CBeebies

Simon Lumb

Senior Product Manager

BBC Future Media

What I want to talk to You about Today

How technology is changing the lives of todays children

What we in FM are doing to meet these challenges

Opportunities to work with partners and suppliers

The story of connected friends

I want to play Dumping Ground

with someone I know

Connected Friends A small piece of a big puzzle…

25% Children have been

taught coding at school

How are

children’s

lives

changing?

Source – Childwise Monitor Report 2012

79% 11-12’s own an

internet enabled

mobile phone

22% 5-7’s have regular

access to a tablet

95% 9-10’s have a

computer/laptop

in their home.

952,477

1,158,571

1,750,000

CBBC Website(unique browsers)

CBBC Website & iPlayer(unique browsers)

CBBC Channel(individuals 6-12)

60% Traffic to the CBBC website that reaches a game

CONTENT: Key Releases Nov 2011 Dec 2011 Jan 2012

Feb 2012 Mar 2012 Apr 2012 May 2012

Jun 2012 Jul 2012 Aug 2012 Sept 2012

Mike the Knight Pairs Advent Calendar I Can Cook

Andy’s Wild Adventures Numtums Tree Fu Tom Cloudbabies

Alphablocks Everything’s Rosie Justin’s House Baby Jake

Mobile Site

Website

Relaunch

Radio

Redesign

207,236 ub – wk 47 182,888 ub – wk 49 187,344 ub – wk 2

230,448 ub – wk 7 186,064 ub – wk 9 183,500 ub – wk 16 147,212 ub – wk 20

118,192 ub – wk 23 134,508 ub – wk 27 159,532 ub - wk 35 119,380 ub - wk 38

Major game launches in 2012

Games that launch during TX perform best

Major game launches in 2012

First game built in HTML5 and launched across all platforms at the same time

Children’s lives are changing

Technology is imbedded in their lives

Brands that have great games have great reach

Access via handheld devices is increasing rapidly

So what do we know?...

Re usable generic components are key to

efficiency hence our development and

evolution of our…

Games Grid Platform

May 2010

How we interpreted the vision

1. Build the game layer for the BBC

2. Create reusable games and engines

3. Set standards of UX and accessibility

4. Re-imagine games for our audiences

5. Engage with suppliers

What we did

Games audit & standards

Analytics

Quiz Engine

Multiplayer

Social

Rewards & engagement

Showcase website

Bamzooki Smash Dumping Ground Hoopla

94,000 plays/week

25% multiplayer

Coming soon… 184,000 plays/week

18% multiplayer

3,471,455 High scores recorded

6,640,624 Achievements unlocked

What we Spent on games in 2012

BBC Childrens 3rd party spend in 2012/2013.

£1.3 Million (approx 50 projects)

Similar Spend in 2013/2014

Working with us…

Insight into how children’s works with agencies………

“Keep things simple - allow the real development to start during the projects first phase.”

“Remember that there’re many stakeholders…”

“Get to know the technical teams and systems”

Daniel Efergan Creative Director, Aardman Digital

Connected Studio: projects

Connected Studio: partners

Creativity as well as Technical skill sets

HTML5

Unity

Responsive

Tools and systems that enable us to produce

once publish across many platform

Skills & Knowledge

Developing a Workflow/Framework/API/ to enable

agencies and suppliers to work in a more efficient way

with us….Open to all in Autumn 2013

New ways of working with agencies

Q & A

Patrick Healy

Product Lead

CBBC and CBeebies

Simon Lumb

Senior Product Manager

BBC Future Media