ccc assignment 2 insights
TRANSCRIPT
Chrash Course Creativity
by Tina Seelig (okt. 2012)
Assignment 2: Observation Lab –
insights/opportunities
T. R. Vec
A bo
ok st
ore –
plac
e to
spen
d
my l
ife
Books, books, books … everywhere aroundBut … where are readers?
It dr
aws
me
in, d
oor o
pen,
I ad
ore
book
s, c
olou
rful
l pla
ce, b
asic
sha
pe-
rect
angl
e, b
ooks
arr
ange
d by
fu
nctio
n, p
erso
nnel
: you
ng, n
ice,
Ki
nd, d
on’t
have
uni
form
…
Thoughts are in the airWhy should words be bought?
Insights/opportuni
ties
Donate a word -
between generation
Create a crossword
Illustrate a famous book
Change a title of the book
Change the end of the story
Inte
racti
ve
plac
e in
boo
ksto
re
Twitt
the co
ntent
of the book
Be a
boo
k ch
arac
ter
Opportunity 1 – deliberation 1
How to engage shoppers in interaction
and learning with staff and with each others?
Opportunity 2 – deliberation 2
How to become a store with a mission on changing some
of the basic west world assumptions about economy and
life? ( no 99%)No answers yet
Just some more observations on next slides …
A petz shop
Ad draws me in, specific smell, no music, cute little pets – I noticed them first, kids andParents round them, kind and very talkative staff, two young women well informed, good advisers, pleasant voice: gurgle ofWater, the whole wall twinkles: tiny motley Fishes everywhere
With
sho
es c
row
ded
stor
e -u
ps it
co
uses
hea
dack
e
Toooo much merchandise, but quite pleasant smell - leather, store security staff everywhere,Women’s department have much more visitors,a lot of fashion extras here, but not in men’scorner, cash register located on the way out …
The nature is also
creative
:
Peppers in th
ousand and one form
The natural multivitamine and antioxidante department
Delightfully, healthy, colourful, fresh, delicious, crunchy, shining, gnarled, juicy, solid, spicy, smooth, aromatic, inviting …
In vino veritas?
Big shelf in the center of the store. Vine, quitevisible part of Sloveniannutritional culture …
Traminec … njami (my favourite)
A lot of Slovenia’s vine …
Nob
ody
is h
ere:
no
staff
, no
shop
pers
?
Ever
ythi
ng is
so
frag
ile,
ever
ythi
ng is
so
stra
ight
en u
p,al
l bott
les
are
dark
, all
stick
ers
are
quite
sim
ilar.
Massage salon
TwillightBrown-red-goldWall paintings
Good smellTender musicPleasant staff
Gentle touchesNo talking - just feeling
RelaxationHameorhage of worries
New energy