Budapest4th November

2014

On November 4th 2014, the Coca-Cola Hellenic Bottling Company AG (CCHBC AG) organised and hosted a stakeholder engagement forum in Budapest (Hungary).

The objectives of this Forum were to:

1 Solicit inputs from stakeholders regarding material issues for CCHBC.

2 Identify new problems and social trends for CCHBC to manage in the future.

3 Propose new ideas to manage CCHBC’s material sustainability issues.

Forum participation was limited to invited stakeholders, taking into account the AA1000 Stakeholder Engagement Standard (AA1000SES) and the GRI G4 Standard.

The Forum was organised as per the “World Café” methodology that enabled participants to generate and capture ideas, opinions and comments about some of the most pertinent issues for the company, including but not limited to:

1 Stakeholder engagement

2 Health & Nutrition

3 Energy & Carbon

4 Employee wellbeing

5 Sustainability communications

During the Forum the “Graphic Recording” technique was applied for note keeping, a methodology that uses drawing and imagery to convey ideas, capture information, and promote understanding.

This E-book is a visual summary of the Annual Stakeholder Forum. It was prepared by Coca-Cola HBC AG in partnership with SmartLab Consulting (Hungary).

© Coca-Cola HBC AG 2014. All rights reserved.

BACKGROUND

WELCOME TO THE9TH ANNUAL STAKEHOLDER FORUM OF COCA-COLA HBC

PARTICIPANTSOF THE COCA-COLA HBC ANNUAL STAKEHOLDER FORUM BUDAPEST, 4TH NOVEMBER 2014

Title First Name Last Name Organisation Position

Mr Jake Backus The Coca-Cola Company Customer Sustainability Director, Europe

Mr Andreas Beckmann WWF Danube-Carpathian Programme Director

Ms Olaug Bergseth International Federation of Red Cross and Red Crescent Societies Director of Strategic Partnerships & International Relations

Mr Ed Craig Edinburgh Center for Climate Innovation Head of Enterprise and Innovation

Ms Sára Csillag Budapest Business School Associate Professor, Head of Department

Mr Silvio de Girolamo Autogrill Group Chief Audit & Sustainability Executive

Mr Volker Diehl Nordzucker AG Senior Vice President Sales East and South-East Europe

Ms Tatiana Fedotova World Business Council for Sustainable Development Manager of Water

Ms Anja Grote Westrick ALDI Einkauf GmbH & Co. oHG Director Corporate Responsibility International

Ms Virginia Janssens Europen Managing Director

Mr Erich Jaquemar Vetropack Key Account Manager

Ms Liz Jones Ethical Performance Editor

Mr Willibald Kaltenbrunner denkstatt Managing Director

Ms Indira Kartallozi Chrysalis Family Futures Director

Mr Zsolt Mayer Hungarian Public Relations Association Head of CSR Platform

Ms Alessandra Nicastro Dow Italia S.r.l. - Equipolymers European PET HS&E Representative and Lead Sustainability

Ms Ulrike Sapiro The Coca-Cola Company Director, Community and Environment, Europe

Mr Justin Sherwood The Coca-Cola Company Director, Public Aff airs & Communications, Central and Southern Europe

Ms Esther Toth London Benchmarking Group Senior Consultant

GUESTSP ition

COCA-COLA HBC AGTitle First Name Last Name Position

Mr Gary Brewster CCHBC Group Operational Sustainability Director

Ms Klaske de Jonge CCHBC Group Public Aff airs & Communications Director

Ms Éda G. Pogány CCHBC Group Sustainability Communications Director

SMARTLAB CONSULTINGTitle First Name Last Name Position

Ms Éva Heidrich Senior Consultant

Mr László Radácsi Managing Partner, Forum Facilitator

UNIOMEDIA COMMUNICATIONSTitle First Name Last Name Position

Ms Eszter Horváth Event organiser

Ms Noémi Jankovics Event organiser

Ms Annamária Neag Event organiser

GRAFARITATitle First Name Last Name Position

Ms Kata Máthé Graphic recorder

Ms Rita Potápi Graphic recorder

HOSTS

AGENDA OF THE FORUM

VIDEO MESSAGE OF SIR MICHAEL LLEWELLYN-SMITH (CHAIRMAN, SOCIAL RESPONSIBILITY COMMITTEE OF THE BOARD OF DIRECTORS COCA-COLA HBC)

OPENING SPEECH BY GARY BREWSTER (GROUP SUSTAINABILITY DIRECTOR)

TABLE 1.How could we eff ectively close the gap between sustainability performance and perception?

TABLE HOST: ÉDA G. POGÁNYDirector, Sustainability Communications, CCHBC

TABLECLOTHS FROM THE CAFÉ SUMMARY OF THOUGHTS, NOTES, OUTCOMES OF THE DISCUSSIONS AT EACH TABLE

TABLE 2.How could we improve our approach to carbon and energy issues?

TABLE HOST: GARY BREWSTERDirector, Operational Sustainability and Resource Recovery, CCHBC

TABLECLOTHS FROM THE CAFÉ SUMMARY OF THOUGHTS, NOTES, OUTCOMES OF THE DISCUSSIONS AT EACH TABLE

TABLE 3.How could we improve our approach to health and nutrition issues?

TABLE HOST: KLASKE DE JONGEDirector, Public Aff airs & Communications, CCHBC

TABLECLOTHS FROM THE CAFÉ SUMMARY OF THOUGHTS, NOTES, OUTCOMES OF THE DISCUSSIONS AT EACH TABLE

TABLE 4.How could we better understand emerging trends in our social environment and employee wellbeing?

TABLE HOST: SÁRA CSILLAG, Ph.D.Head of Department of Management and Human Resources

Budapest Business School

TABLECLOTHS FROM THE CAFÉ SUMMARY OF THOUGHTS, NOTES, OUTCOMES OF THE DISCUSSIONS AT EACH TABLE

TABLE 5.How could we improve our responsiveness to stakeholders?

TABLE HOST: ZSOLT MAYERHead of the CSR Section, Hungarian PR Association

TABLECLOTHS FROM THE CAFÉ SUMMARY OF THOUGHTS, NOTES, OUTCOMES OF THE DISCUSSIONS AT EACH TABLE

1ST TABLE:How could we eff ectively close the gap between sustainability performance and perception?

2ND TABLE:How could we improve our approach to carbon and energy issues?

REPORT BACK FROM TABLES IN PLENARY SESSION

3RD TABLE:How could we improve our approach to health and nutrition issues?

4TH TABLE:How could we better understand emerging trends in our social environment and employee wellbeing?

REPORT BACK FROM TABLES IN PLENARY SESSION

5TH TABLE:How could we improve our responsiveness to stakeholders?Plenary discussion capturing all related comments

REPORT BACK FROM TABLES IN PLENARY SESSION

PLENARY SESSION DISCUSSION CONTINUED

REPORT BACK FROM TABLES IN PLENARY SESSION

PLENARY SESSION CLOSING AND WRAP-UP

REPORT BACK FROM TABLES IN PLENARY SESSION

• Develop a vision for a sustainable future together with sustainability experts, futurologists and various other stakeholders.

• Water stewardship should include coordination of watershed useage with other users of the watersheds in order to reduce the risks of. Very often the problem is not quantity but quality. Water preservation is not CSR, it is a clear business interest.

• Very often consumers do not know the right questions: they need foresight, not just insight. Leadership also means to discover the right questions and inform the consumers about your approach.

• CCHBC should include gender-related issues into its materiality map and look more closely at and how these issues aff ect our societies.

• Cooperation is needed between the diff erent constituencies of the Coca-Cola System, that is TCCC and its bottlers, because they have very similar issues on the radar and very similar problems to solve.

• Next to the focus on obesity, CCHBC should invest into managing other social issues and community engagement projects, too.

• Trade partner relationships are often driven by commercial aspects only, whereas sustainability issues should be an important priority in those partnerships to join forces and induce change.

• CCHBC should liaise with consumer advocate groups with regards to product quality and health.

• CCHBC should use its resources for knowledge transfer, sharing of good practices for reapplication.

• Sustainability requires the close coordination of diff erent company functions. There should be processes to ensure this integration happens.

SOME RECOMMENDATIONS AND COMMENTS FROM STAKEHOLDERS

GROUP PHOTOS

Please feel free to give us your feedback on this e-book or on any other aspect of the stakeholder engagement forum or the overall sustainability performance of CCHBC.

PLEASE CONTACT

Éda G. Pogány, Group Sustainability Communications Director at:

E: eda.pogany@cchellenic.comT: +36 30 931 63 29www.coca-colahellenic.com

or

Dr. László Radácsi, Managing Partner, SmartLab Consulting at:

E: laszlo.radacsi@smartlab.huT: + 36 30 978 8908

FEEDBACK

© Coca-Cola HBC AG 2014. All rights reserved.Coca-Cola HBC has a premium listing on the London Stock Exchange (LSE: CCH) and its shares are listed on the Athens Exchange (ATHEX: EEE). Coca-Cola HBC is included in the Dow Jones Sustainability Index (“Industry Leader Amongst Beverage Companies in 2014”) and the FTSE4Good Index. For more information, please visit http://www.coca-colahellenic.com/.