Concept Creative Hospitality Group, Inc. (CCHG)

LaTanya White, MBAOwner, 71 Proof LLC

1700 N. Monroe, #11-171Tallahassee, FL 32303

latanya@71ProofLLC.com850.443.8544

~ Florida’s Capital City cannot retain working professionals~ Heavy reliance on government jobs is not attractive to the creative class~ City experiences “brain drain”, 25-54 YO demographic is not engaged: they have the most job opportunities and will relocate

The Problem

•“The Soul of the Community” Gallup Poll found:~ Tallahassee’s critical opportunity was in its need to offer more social and entertainment venues~ 25-54 YO demographic needs to be engaged in the community in order to retain them~ Establish Concept will be the Soul of the Community

The Solution

~ CCHG, Inc. is a green business and social space ~ CCHG is a portfolio of companies: Cocktail Lounge, Commercial Restaurant, Private Meeting Space, Bar Catering, Mini-Business Incubator~ Grassroots extension of President Obama’s “New Energy for America Plan”

The Model

~ Standout company in portfolio is the Cocktail Experience Lounge (recession-resistant)~ Target demographic is 25-54 YO working professional~ Revenue from membership fees and Business Incubator absorb 10-25% of overhead expense

The Magic

~ Startup capital needed total $3M: Downtown location, equipment, greenovations~ Funding Contributions: SBA Loans (504, 7a) 55%; Private Equity Investors 35%; Friends, Family, Skin in the Game 10%~ Average 25% F&B Cost: $986K in sales for 60 days~ Operating Profit in 90 days viable: soft opening on Black Friday, Grand Opening NYE and Legislative Session commences 45 days after operation begins

The Numbers