cchrm c 14
TRANSCRIPT
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Salient Points
Risk for a multinational
Control mechanisms
Strategic HRM in a multinational
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Risk for a Multinational
Options Options like licensing / franchising , turnkey arrangement, JV ,
Acquisition , Subsidiary
Right option to be in line with perceived risk v/s envisages gains
Risks
Environmental risk .. Biggest of risks
Operational riskCulture risk
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Environmental Risks
Competitive risk Change in technology / obsolescence
New strong entries
Change in supply / demand structure Political risk
War / conflicts , terrorism , instability
Restrictive / protectionist policies
Economic risk Unsatisfactory economic condition
Local resources , infrastructure
Taxation , tariffs can be discriminatory
Restriction on repatriation
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Operational Risks
Industry type
Banking , securities , technology driven /
telecom
Subsidiary operations
Young , inexperienced operation
UnderperformingOperating in volatile , unstable environment
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Culture Risks
HQ need for high uncertainty avoidance
High culture distance
Tendency towards centralised control
accentuated for an un established
operation
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Control
Control costs Insufficient control loss of profits
Over control forgoing new opportunities , high people turnover
Nature / extent of control will vary for differentsubsidiaries
Mechanisms of control Structural relationship
Organisational culture
Budgetary control Technology ( transfer )
Staffing policy ( Ethno/ Geo / Poly )
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Structural control
Griffin , Pustay study :
Multi domestic
Each country market is different , independence encouraged
Global
The world is one market place . All processes including
production , marketing are standardised
Transnational
Combines global scale with local responsiveness . Aims atflexibility & integration
HO decisions on R& D , production , investments
Greater independence on functions like Marketing , HR
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Control Mechanisms
Organisational culture
Philosophy : Ethno / Poly / Geo
Informal control via values , beliefsExtent of control depends on trust relationship
Budgetary control
Annual budgets , strategic plansPre approval on resources , authority limits
Regular reporting
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Empowerment A function of management philosophy
Knowledge based , customer oriented businesses needgreater decentralisation
Depends on Skills at Subsidiary level
HO confidence in local operations
Impact of empowerment on employee morale , efficiency
Cost / benefit of empowering subsidiary
Empowerment is localisation of control
may not meanlocal staffing
Empowerment is two ways : Earned , given
May not be 100 % . HO will need some control
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Strategic HRM in Multinational
HR management should contribute to strategy
especially on people
Advise on skill, knowledge gaps & need to
supplement
HR management to build capacity to prepare
organisation for :
Knowledge transfer / leveraging across operations Flexible , culture sensitive , mobile managers
Managers capable of handling empowerment with maturity &
efficacy