cchrm c 14

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  • 8/13/2019 CCHRM C 14

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    9-2

    Salient Points

    Risk for a multinational

    Control mechanisms

    Strategic HRM in a multinational

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    9-3

    Risk for a Multinational

    Options Options like licensing / franchising , turnkey arrangement, JV ,

    Acquisition , Subsidiary

    Right option to be in line with perceived risk v/s envisages gains

    Risks

    Environmental risk .. Biggest of risks

    Operational riskCulture risk

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    9-4

    Environmental Risks

    Competitive risk Change in technology / obsolescence

    New strong entries

    Change in supply / demand structure Political risk

    War / conflicts , terrorism , instability

    Restrictive / protectionist policies

    Economic risk Unsatisfactory economic condition

    Local resources , infrastructure

    Taxation , tariffs can be discriminatory

    Restriction on repatriation

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    9-5

    Operational Risks

    Industry type

    Banking , securities , technology driven /

    telecom

    Subsidiary operations

    Young , inexperienced operation

    UnderperformingOperating in volatile , unstable environment

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    9-6

    Culture Risks

    HQ need for high uncertainty avoidance

    High culture distance

    Tendency towards centralised control

    accentuated for an un established

    operation

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    9-7

    Control

    Control costs Insufficient control loss of profits

    Over control forgoing new opportunities , high people turnover

    Nature / extent of control will vary for differentsubsidiaries

    Mechanisms of control Structural relationship

    Organisational culture

    Budgetary control Technology ( transfer )

    Staffing policy ( Ethno/ Geo / Poly )

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    9-8

    Structural control

    Griffin , Pustay study :

    Multi domestic

    Each country market is different , independence encouraged

    Global

    The world is one market place . All processes including

    production , marketing are standardised

    Transnational

    Combines global scale with local responsiveness . Aims atflexibility & integration

    HO decisions on R& D , production , investments

    Greater independence on functions like Marketing , HR

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    9-9

    Control Mechanisms

    Organisational culture

    Philosophy : Ethno / Poly / Geo

    Informal control via values , beliefsExtent of control depends on trust relationship

    Budgetary control

    Annual budgets , strategic plansPre approval on resources , authority limits

    Regular reporting

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    9-10

    Empowerment A function of management philosophy

    Knowledge based , customer oriented businesses needgreater decentralisation

    Depends on Skills at Subsidiary level

    HO confidence in local operations

    Impact of empowerment on employee morale , efficiency

    Cost / benefit of empowering subsidiary

    Empowerment is localisation of control

    may not meanlocal staffing

    Empowerment is two ways : Earned , given

    May not be 100 % . HO will need some control

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    Strategic HRM in Multinational

    HR management should contribute to strategy

    especially on people

    Advise on skill, knowledge gaps & need to

    supplement

    HR management to build capacity to prepare

    organisation for :

    Knowledge transfer / leveraging across operations Flexible , culture sensitive , mobile managers

    Managers capable of handling empowerment with maturity &

    efficacy