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A Report On

Confectionary Industry

Brand-Cadbury PLC

SUBMITED TO:

Dr.Surbhi Kapur

SUBMITED BY:

Niharika Devi(11202194)

Suman Tripathy(11202195)

Abhilash Mishra(11202196)

Pankaj Kumar Panda(11202197)


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DECLARATION:We hereby declare that the project report titled A BRIEF REPORT ON

CONSUMER SATISFACTION ABOUT CADBURY PRODUCTS is true and

authentic to the best of our knowledge .It is done by us under the guidance

of our respected professor Dr. Surbhi Kapur, KIIT SCHOOL OF

MANAGEMENT, Bhubaneswar.

We made a questionnaire of 18 questions about Cadbury products to

identify buyer behavior, the market demand and finally the advantagesand disadvantages of the product.

All care has been taken to keep this report flawless and I sincerely regret

any unintended discrepancies in this report.

We like to thank our friends, prospective customer, others who are

related to the project and a special thank to 0ur faculty guide Dr.Survi

Kapoor madam for supporting us.

Thank you___________


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TABLE OF CONTENTS

Sl.

NoSUBJECT

PAGE

NO.

1. Introduction 5

2. Objective and Scope 5

3. Theoretical Prospects 6

4. Research Design 6

5. Analysis of data 7-10

6. Findings 10

7 Conclusion 11

8. Limitation 12

9. Recommendation 12

10. Bibliography 12

11. Annexure 13-15


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EXECUTIVE SUMMARY

OBJECTIVE:

The aim of this study was

To know the market demand for Cadbury chocolates in the market.To know if the availability of Cadbury products . To determine whether people are satisfied by the products.

METHODOLOGY AND PROCEDURECollecting information about the product from secondary sources such as

internet, reference books etc.

Preparing a questionnaire for survey.Analyzing the data.

Sample size of 40 was taken which contained 18 questions (open and close

ended).Primary data was collected from students, house wives, service men

etc. in KIIT Square and Bigbazar through questionnaire method. Analysis ledto identification of buyers and determination of problems faced by them with

the current product. Buyers were interacted personally to know the reason

behind using other products.


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INTRODUCTION

BACKGROUND OF THE PRODUCT: George Cadbury Founder of the trust 1839 1922 Cadbury India is a fully owned subsidy of Kraft Foods Inc In India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence, it today has five company-owned

manufacturing facilities at Thane, Induri (Pune) and Malanpur

(Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices

(New Delhi, Mumbai, Kolkota and Chennai).

The corporate office is in MumbaiPURPOSE:

1. To find out the demand for Cadbury products by the customers.2. To know whether customers are aware of any campaign of the above brand.3. To find out all the attributes of Cadbury products.SOURCE:1. Primary data was collected from seniors, professors and prospective

consumers.

2. Secondary data was collected from internet and reference books.

OBJECTIVE AND SCOPE1. To know the consumer perception and brand preference of cadbury.2. To analyze the influencing features of the product.


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THEORETICAL PERSPECTIVE

Research MethodologyThe main focus of the research design was to fulfill the aim of the study

and ensure that the data collected was relevant to the objectives. The

sampling plan involved convenience as the sample size was small.

Respondents in the sample were included merely on account of their

availability. The data was collected through a structured questionnaire

and personal interaction.

The Research Design was as follows:Type of Research: Descriptive

Research Instrument/Tool: Structured Questionnaire and personal

Interaction

Sampling Size: 40

Sample Unit: Consumer who purchase different confectionery products


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Analysis Of Data

Preference of Cadbury chocolates as compared to

others.

Availability Of Cadbury Chocolates in the

market

18

6

9

4

3

No.of people

cadbury

nestle

amul

parle

others

32

8

No.of people

Available

Non available


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Cadbury product usually preferred

Reasonable Price of a chocolate should be

12

10

8

7

3

No.of people

Dairy Milk

5 Star

Fruit & nut

Perk

temptation

18

15

7

No.of People

thanRs25


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Awareness About The Product

Place Of Purchase of chocolates

27

13

No.of People

Yes

No

4

5

31

No.of people

Movie halls

Restaurants

Retail Stores


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Findings The demand for Cadbury chocolates is quite high as 18

(45%)people out of 40 choose it among other such as

Nestle,Amul etc.

Cadbury products are readily available in the market .As perthe survey 80% people are in favour of it.

Dairy milk is the most preferred product as compared toothers .It may be due to taste or customers affinity towards it

.It is also available in many variants.

The Cadbury company has able to create awareness among thecustomers through advertisements , newspapers etc.

From the survey it can be found out that most consumerspurchase chocolates from retail stores which account to 78%of people .people rarely purchase it from restaurants or movie

halls.


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The revenue of company has been increasing from 2004 to2007.However net profit has decreased in 2007 as compared

to 2006.

Conclusion

The demand for Cadbury products is quite high. There is no scarcity

of Cadbury products in the market. The consumers are aware of the

various advertisement campaign undertaken by the company in

promoting their products .Cadbury can be considered as the market

leader in the confectionery market. However it should concentrateon constant innovation to occupy a different position in the

consumers mind.

LIMITATIONS

It is limited to only the urban area (KIIT Square and Big bazar). So therewas no information about demand in rural area.

As the sample size was limited to 40 so the exact demand of all theresidents could not be found.

Many people were not ready to give their valuable time to fill up thequestionnaire.


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RECOMMENDATION1. The company should focus on introducing new products at lower price in

the rural areas.

2. Customers gather information from their family member, friends,neighbor rather than promotional activity. So company has to look on

interactive marketing.

3. Due to strong brand equity the company can plan to enter into differentmarket segment such as biscuit segment such as Oreo.

4. It should also enter into the chewing gum segment and compete withleading products such as center fresh, happy dent etc.

5. The company should improve its distribution system in rural area

Bibliography

www.moneycontrol.comwww.nseindia.com

www.kraftfoodscompany.com

www.economictimes.com
http://www.moneycontrol.com/http://www.kraftfoodscompany.com/http://www.kraftfoodscompany.com/http://www.moneycontrol.com/


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Annexure

Confectionery Questionnaires

1.Do you eat chocolates?Yes No

2.How do you feel after you have had a Chocolate?Happy Guilty Happy and Guilty

3.Where do you buy chocolates?Movie Halls Restaurants Retail stores

4.Which brand comes to your mind when you hear the wordChocolate?

Cadbury Nestle Amul Parle Others

5. Do you think Cadburys chocolate is easily available in market?

Yes No

6 .Are you aware of any campaign of the above brand?

Yes No

7.Which Cadbury slogan comes to your mind first?

Kya swaad hai zindegi mein

Khaane waalo ko khaane ka bahana chahiye

Kuch meetha ho jai

Subh aarambh

Others


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8.Which Cadburys product do you usually prefer to?

Dairy Milk 5 Star

Fruit & Nut Perk

Temptation9.Which pack size of cadbury do you buy?

Small Big Family Pack

10.How frequently do you purchase Cadbury chocolates?

Once in a fortnight Daily

Weekly Monthly

Quarterly11.Which of the factors affect your purchase?

Advertisement Suggestion from friends and relatives

Attractive Display Doctors Advice

Brand Ambassadors Ingredients

12.Which media of advertisement influence your purchase?

Television NewspapersBrochures Hoarding

13.Describe Cadburys Chocolate in one word?

Yummy Tasty

Crunchy Other

14.Which brand of chocolate do you prefer Other than cadbury?

Nestle Amul Parle Others


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15.On a scale of 1 to 5,1 being not important,5 being most important

when purchasing chocolate how important are following factors

to you?

1 2 3 4 5Price

Taste

Packaging

Availability

Brand

16.Will you stop buying Cadbury, if new brand appears in Market

Yes No May Be

17.What are the reasons for not switching over to other brands

18.What according to you is the reasonable price of chocolate?

Less than Rs.10 BetweenRs10-25 Greater thanRs2

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