cdo webinar: 2017 trends in data strategy

The First Step in Information Management

www.firstsanfranciscopartners.com

Producedby:

MonthlyCDOWebinarSeriesBroughttoyouinpartnershipwith:

#CDOVisionDecember1,2016

Sponsoredby:

DataStrategy2017Trendsin

Sponsoredby:JoiningJohnandKelletoday...

MichelineCaseyofCDO,LLCDataandAnalyticsStrategyConsultant

pg 2© 2016 First San Francisco Partners www.firstsanfranciscopartners.com #CDOVision

Sponsoredby:Agenda

▪ 2017trendswe’llcover− DataManagement− DataStrategy,CDOsandTopDataJobs− DataMonetization− Compliance− PredictiveAnalytics− BigData

▪ Anannouncement▪ Q&A

pg 3© 2016 First San Francisco Partners www.firstsanfranciscopartners.com

#CDOVision

Sponsoredby:

▪ DataQuality – Longoverdueforevolution.Lookformetadataneedstoevolvetotagdatawithqualitycertificate.Automationofmanualpolicy,bypasshand-builtcertificationand“trustedsource”identification.▪ ArtificialIntelligenceandMachineLearning– Willbedeployedtogenerateintelligentprofilingandrulesand,therefore,alertstewardsor“closetheloop”andrecommendspecificremediationactions.▪ DataGovernance – AppliedDGwillexpandasstand-aloneprogramslookingforacausewillgivewaytoDGtiedtoprogramslikeMDMandpredictiveanalytics.Governancewillbetiedtobusinessinitiatives,e.g.,customerexperience,notjustdatainitiatives.▪ MasterDataManagement – MDMmarketisshiftingandmaturing.ReferenceDataManagementisbecomingrecognizedasamainstreamdomain.▪ Metadata – It’schanging.Besidetaggingandtokenization,itwillneedtoeasilysupportlineageanddatapurposeregistration.


DataManagementTREND

#CDOVision

Sponsoredby:DataManagement

− Considerdataqualityneedsforyourfuture(notjustpresent)andplanaccordingly− AppliedDGneedsapplicationwiththesamepriorityasembeddedPM,DQordatalakesget

− AsDGbecomes“businessasusual,”youwillneedtoadapttraditionalorganizationalmodels,compensationandaccountabilities

− Considermasteringyourdataasaprocess,notjustatechnology− Permittedusageshouldbeexplicitlyplannedandmanaged− Structuredatainwayseasytoappropriatelyconsumedata− Knowthepurposeofthedataandregisterthatpurpose;i.e.,datapurposeregistrationisanotherkindofmetadata

− Technicalsolutionsarechanging,butbusinessandgovernancerequirementsarenot

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TAKEAWAYS

© 2016 First San Francisco Partners www.firstsanfranciscopartners.com

#CDOVision

Sponsoredby:

▪ GartnerGrouppredictionthat30%ofCDOswillbecomeCEOsmaybeoptimistic,butitsmessageofgrowingrelevanceoftheCDOisverysignificant▪ FSFP- TherewillbeCDOshakeoutandmanycompanieswillchurntheirCDOs− 50%voluntary,50%not

▪ TDJ(TopDataJob)willgrow,eveniftitlesarenot“CDO”(e.g.,“SVPDataStrategy”or“SVPDataProducts”),ascompaniesmonetizedataandgetmoreserious aboutdataassetmanagement

▪ AsmartDataManager/CDOwillcombineallspecificdataeffortintoadatastrategy

▪ TheDataSupplyChainwillbemorerecognizedasalargerpartofadatastrategy

© 2016 First San Francisco Partners www.firstsanfranciscopartners.com pg 6

DataStrategy,CDOs&TopDataJobsTREND

#CDOVision

Sponsoredby:

− Thedevelopmentofa“DataStrategy”shouldbeviewedasjustthedatarequirements(people,process,technologyanddata)oftheoverallcorporatestrategy.

− IfyouareaCDO,youhadbetterhaveadatastrategyinyourhandasyouwalkaround.

− IfyouareaCDO,makesureexpectationsarerealistic.− IfwanttobeaCDO,lookintoanMBA.− Itisn'tthetitle,itistherole.

© 2016 First San Francisco Partners www.firstsanfranciscopartners.com pg 7

DataStrategy,CDOsandTopDataJobsTAKEAWAYS

#CDOVision

Sponsoredby:

▪ Definition:Creatingnewproductswithdataorsellingdata.Manywhoareclaimingdatamonetizationareactuallytryingtoreduceexpenseswithdata▪ CEOswanttodoitandmanyorgs.aretryingto,butabilitiesarelimited▪ Monetizationcomesintwoforms:internalandexternal− Internal:leveragingdatatogobeyondwhatyou’recurrentlydoing;

improveproduct/servicerevenuestream,newproduct/feature/servicedevelopment,bettercustomerengagementandsegmentation

− External:creatingandsellingdataproductstomeettheincreasingdemandforinterestingdatasetstobetterunderstandcustomers,businesses,patterns,macroeconomicconditions,etc.


DataMonetizationTREND

#CDOVision

Sponsoredby:DataMonetization

− Understandyourdataandhowitcouldbevaluable▪includingqualityissues,limitationsandbiases

− Applyproductmanagement,designthinkingandagiledevelopmenttechniquestodata

− Becreative,thinkoutsidetheboxandsetupnewinnovationparadigmstopullinideas

− Beawareofsecurity,privacyandlegalconsiderations

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TAKEAWAYS


#CDOVision

Sponsoredby:Compliance

▪ 2017istheyearofactionforcompliance-drivenDataManagement(DM)andDataGovernance(DG)− TheGeneralDataProtectionRegulation(GDPR)isaEuropeanCommissionregulationthatintendstostrengthenandunifydataprotectionforindividualswithintheEuropeanUnion(EU).ItalsoaddressesexportofpersonaldataoutsidetheEU

− DoddFrankandotherrulesmayseechangesaswell§ Organizations(governments)areopeningtheirdata


TREND

#CDOVision

Sponsoredby:Compliance

− ReaduponGDPR,ifyou’renotfamiliarwithit§ Suggestedresource:whitecase.com’s UnlockingtheEUGeneralData

ProtectionRegulation− PlanandbudgetforGDPRifyouhaveanyclientsinEuropeorholddataonanyEUcitizens

− IncorporatetheconsiderationofGDPRintoDM/DGplans

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TAKEAWAYS


#CDOVision

Sponsoredby:

▪ Thehypeisreal,andpredictiveanalyticsisgoingtoremain▪ Whilestillahothire,datascientistsareinforareset▪ DataScienceisanewrole,andmanyorganizationswillstarttopushbackontheseactivitiesastheylookfortheadditionalvaluebeyondwhathasalreadybeenseen

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PredictiveAnalyticsTREND

© 2016 First San Francisco Partners www.firstsanfranciscopartners.com #CDOVision

Sponsoredby:PredictiveAnalytics

− Don’toverpayforthe“hype”− Leverageothersuccessfulinnovationapproachestomanageaccordingly

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TAKEAWAYS


Sponsoredby:

▪ Heretostay,butrememberitisaresponsetoaproblem▪ InternetofThingswilldrivemoreBigDataactivity,andhuge datavolumeswillneedtobeontheCDO’sagenda

▪ Constantstreamofnewuseswillensureneedtohandleenormousdatastoresanddealwiththetechnologyramifications

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BigDataTREND


Sponsoredby:BigData

− Capturetherightdata,notallthedata:it’swhatyou’reabletodowiththedatathatmatters

− LinkingBigDatawithanorganization’sSmallData(i.e.,masterdata)willprovidethemaximumvalue

− Stillneedadatastrategy

− IsanIoT architectanecessaryhire?

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TAKEAWAYS


Sponsoredby:NewWebinarSeriesin2017

▪ CDOVisionseriescomestoaclose▪ Newseries’focus:− DataInsightsandAnalyticsFrameworks− DataLakevs.DataWarehouse− Descriptive,PrescriptiveandPredictiveAnalytics− InterviewwithaChiefDataScientist− Data-CentricDevelopment− Andmore!

▪ LookformoreinfofromDATAVERSITYaboutthenewseries,whichkicksoffJanuary5(andthefirstThursdayofeachmonth)


Sponsoredby:Questions?

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?

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Happyholidays…andwe’llseeyouin2017!


Thankyou!

JohnLadleyKelleO’Neal

MichelineCasey

cdo webinar: 2017 trends in data strategy

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