cdo webinar: coordinating your data strategies – when data management worlds collide

The First Step in Information Management

www.firstsanfranciscopartners.com

Produced by:

Coordinating Your Data Strategies When Data Management Worlds Collide

Monthly CDO Webinar Series

Brought to you in partnership with:

#CDOVisionJuly 7, 2016

Why We’re Here

Purpose: Take a practical look at what really is going on in most organizations –

disconnected, loosely coupled EIM efforts.

Outcome: Coordinate across various data management initiatives.

Coordinate with enterprise architecture.Coordinate with other large projects not in the Data Management realm.

© 2016 First San Francisco Partners www.firstsanfranciscopartners.com pg 2

Why: Often a company may have separate management and governance areas.

Many have similar technologies involved.

#CDOVision

One-off Projects or Evolve the Data Ecosystem?

Improve segmentation to

drive more revenue

Reduce infrastructure cost of redundant

data, interfaces and processes

Improve quarter-end closing process

Validate commissions

against orders

Improve marketing campaign process and effectiveness

Comply to regulations

Reduce time to market for new

products

Expand internationally

Support new digital strategy

Improve Customer

Experience


#CDOVision

This is so common it is scary

pg 4

Three Scenarios #CDOVision

© 2016 First San Francisco Partners www.firstsanfranciscopartners.com

CSFs claimed by different parties

“Co-existing integrators”

“Do we need to talk?”

MDM


Three Scenarios #CDOVision

pg 5

“MDM success is dependent on DG….so we will do the DG”

“We will coordinate our respective DG efforts”

MDM

Three Scenarios – Symptoms


“Data volumes remove need for DQ

or DG”

#CDOVision

pg 5


Coordinate Across Various Data Management Initiatives

#CDOVision

Steps to Take

pg 7

Identify the distinct efforts / eco systems

Often no one sees the forest. Often this is deliberate

Define challenges and opportunities

Everyone is subject to "due diligence" Point out both

Offer to leverage common points

DG and DM, by nature are common points across domains Other areas offer common points, too

#CDOVision


Some Positive Suggestions

pg 8

Executive Leadership

TBD

Enterprise Data Governance Steering

Data Governance Working Group

Business UnitOfficers

Data Owners IT Partner(s) Programs Large programs become part the executive level of DG

Executive Level

Programs get Stewards or equivalent Tactical Level

Strategic LevelOften the many programs have the same executive sponsors START HERE

Risk Mgmt Lead Finance Lead IT LeadOther Area

Leads

Business Data Stewards

Data Governance Office (DGO)

IT Data Stewards

Business & Technical Data SMEs

Data Governance Support Team Stak

ehol

ders

: BI/

EDW

, Pr

ogra

ms,

PM

O

DGOs are trained to support programs.

Management Level

Data Mgmt. (Program & Enterprise)

#CDOVision


Coordinate with Enterprise Architecture

#CDOVision

Anything Sound Familiar?

Enterprise Architecture (EA) vs. Enterprise Information Management (EIM)?

EA part of EIM? EIM part of EA?

EA as royalty

EA as chumps

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EIM and DG Contain Several Pillars of EA

12

Sustainable Program

Proc

esse

s

Gov

erna

nce

Appl

icat

ions

Tech

nolo

gies

Org

aniza

tion

Effective Application of Architecture

#CDOVision

pg 11

Example Assessment #CDOVision

pg 12


Coordinate with Other Large Projectsnot in the “Data Management” Realm

#CDOVision

Perceived as Not Part of Data Management

Content management Audience Curators

Digital media Audio, video

Curator, producer

Social media Where (if any)

Curator, steward

ERP Non MDM (events) Operations Compliance

pg 14

#CDOVision



Message

#CDOVision

The Message is Not Being Received

Data-driven Need metrics CDO / TDJ Visible business value

Apply to projectBetter communication only requirementsPolitical barriers Project before

“E”

= En

terp

rise

Projectlevel EIM


#CDOVision

Proactively identify, cross reference and build the

case – not an option

Bottom up

Top down Leadership is shown

visibility into the related efforts

Two Different Paths


#CDOVision

Thank you!John Ladley

[email protected]

Next in the CDO Vision series:August 4, 2 PM ETBig Data Update!