ce tool-uri de comunicare poti utiliza pentru a-ti creste vizibilitatea?
TRANSCRIPT
LOW COST COMMUNICATIONS TOOL
PARTENERII INTALNIRILOR DE NETWORKING
GAAL HAIRPLAY
enTourage Communications
WHAT IS PR?
enTourage Communications
PR
IS ABOUT
REPUTATION
PERCEPTION
enTourage Communications
WHO NEEDS PR?enTourage Communications
WHO NEEDS PR?
EVERYBODY
enTourage Communications
SOME THINGS YOU NEED TO KNOW/TO DO BEFORE STARTING A PR CAMPAIGN
Know your mission
Make sure you get the basic structure right. Know what you are going to do
Get the right team at the top
A strong purpose and a sense of ethics give the company a solid foundation
No matter how big you are, details count – phones, meetings..
Listen to your customers and act on what you hear
enTourage Communications
HOW CAN I MAKE AN EFFICIENT PR CAMPAIGN?
enTourage Communications
HOW CAN I MAKE AN EFFICIENT PR CAMPAIGN?
RESEARCH
WWWBooks
Focus GroupsInterviewsTestings
Etc.
enTourage Communications
HOW CAN I MAKE AN EFFICIENT PR CAMPAIGN?
RESEARCH
WWWBooks
Focus GroupsInterviewsTestings
Etc.
PLANNINGSituation
ObjectivesAudienceStrategyTactics
Timing&budget
enTourage Communications
HOW CAN I MAKE AN EFFICIENT PR CAMPAIGN?
RESEARCH
WWWBooks
Focus GroupsInterviewsTestings
Etc.
PLANNINGSituation
ObjectivesAudienceStrategyTactics
Timing&budget
IMPLEMENTMessage
DeliveringAdjustments
enTourage Communications
HOW CAN I MAKE AN EFFICIENT PR CAMPAIGN?
RESEARCH
WWWBooks
Focus GroupsInterviewsTestings
Etc.
PLANNINGSituation
ObjectivesAudienceStrategyTactics
Timing&budget
IMPLEMENTMessage
DeliveringAdjustments
EVALUATEMeasure impact
Deliverability
ROI
enTourage Communications
WHAT CHANNELS CAN I USE?
PR Clasic Press Release
Dedicated articlesPress conferences
PR product
Social mediaFacebook; TwitterLinkedIn; Youtube
Trilulilu
1.
2.
3.
4.
E-mail marketing1. Creating database2. Sending newsletter
Partnership
enTourage Communications
PR CLASSIC
Press Release
Dedicated articles
Press conferences
PR product
TIPS: Anticipate the needs of journalists Read the news Visit editorial offices Create news to communicate
enTourage Communications
Facebook, Twitter, LinkedIn, Youtube, Blog, Trilulilu
SOCIAL MEDIA
TIPS: Optimize the pages with relevant info (about, description) Do not post every day about your product Make contest Ask! Meet with fans for engagement TEST
enTourage Communications
E-MAIL MARKETING
TIPS: DO NOT spam Create your own database (e-book, contest, meetings, clients)
TEST subjects, content, evaluate and change if necessary
enTourage Communications
PARTNERSHIPS
TIPS: Find relevant collaboratorsOrganize meetings to know themPropose a win-win situation (barter)
enTourage Communications
7 PR TIPS YOU CAN LEARN FROM LADY GAGA
1. Start with a good
product, a product
that customers
would actually pay
for and there’s no
telling where you can
go.
enTourage Communications
7 PR TIPS YOU CAN LEARN FROM LADY GAGA
2. Stand out from the
competition Lady
Gaga is not afraid to
shock and stir
controversy, that is
always
newsworthy fuel for
PR.
7 PR TIPS YOU CAN LEARN FROM LADY GAGA
3. Have a message
and speak it boldly -
Know what you, your
brand, and your
product stand for,
and shout it from the
mountaintops.
enTourage Communications
7 PR TIPS YOU CAN LEARN FROM LADY GAGA
4. Give up control -
Lady Gaga allows
everyone to post her
music all over the
Internet without
asserting her
copyright.
enTourage Communications
7 PR TIPS YOU CAN LEARN FROM LADY GAGA
5. Make your own
news
Don’t rely on
traditional media
gatekeepers and
producers to publish
content about you.
enTourage Communications
7 PR TIPS YOU CAN LEARN FROM LADY GAGA
6. Reach new
audiences through
partnerships Lady
Gaga willingly shares
the limelight with the
likes of Tony Bennett,
Elton John, Cher, and
Beyonce.
enTourage Communications
7 PR TIPS YOU CAN LEARN FROM LADY GAGA
7. Persevere - Don’t
get discouraged if at
first you don’t see
results from your PR
efforts. The seeds
you plant now,
especially in social
media, will bear fruit
eventually, and for
many years to
come.
THIS GIVES YOU HEADACHES?
enTourage Communications
enTourage Communications
VA MULTUMESC!
Dorina Ene
Manager enTourage Communications
enTourage Communications