cedar city events presentation 10.15.15
TRANSCRIPT
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STRATEGIC
EVENTS
Utah Alliance for Economic Development
Oct. 15, 2015
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Wow
Factor
Utah Summer Games
Utah Shakespeare
Festival
Fire Road Dirt Fondo
Half Marathon
Tour of Utah 2013, 2014
Soap Box Derby
Celebrity Speakers
NCAA SUU T-Birds
High School
Tournaments
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Where are my keys? There is
No “I”
in
“Team”
Why is there a
lighthouse in
Cedar?
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NOSTALGIA
Sentimental Bond
Events Create Memories
Brings Groups together
Relevance
Differentiation
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What can you do Here,
You can’t do any where else?
Energize citizen-volunteers
Nearby National Parks
Fully Utilize Assets
Shoulder Seasons
Sunday-Thursday
Events for Events
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REACHING OUT IN NEW WAYS
Strengthen Strengths
New Types of events
New Visitor Demographic
Events showcase Cedar City
TV Sports & Entertainment Networks
Specialty Channels
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MORE OF…
Impact of each event (marketing reach and branding)
Number of Visits (availability and weather)
Visitors per event (hotel rooms/venues)
Number of events (venues, weather)
Spending per visit (shopping, activities)
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