Cellular Phone Uses:Phone

Camera

Music Player

Computer

Microchips:Appliances

Computers

Toys

Smart Chips/ Embedded in People

Application of Technology:

Using current technology from other countries to develop new ideas

Advice to You:How to take advantageYour InterestsInvestigate CompaniesFit with Central AmericaYour Value AddedContact CompaniesForm Alliances

CAFTA

Where Do Ideas Come From?

Your Passions and Hobbies

Where Do Ideas Come From?Your Passions and HobbiesYour Skills

Where Do Ideas Come From?Your Passions and HobbiesYour SkillsNew/Improved ProductOr Service

Meeting a Demand:Magazine in IndiaCollege Life in US

Arjun Jindal

Need Without Demand:Adjustable EyeglassesProfessorSilverOxford, England

Creating New Demand:

Whitening Toothpaste Mismatched Socks

Where Do Ideas Come From?Your Passions and HobbiesYour SkillsNew/Improved Product or ServiceWorking forSomeone Else

Where Do Ideas Come From?Working for Someone Else

Where Do Ideas Come From?Your Passions and HobbiesYour SkillsNew/Improved Product or ServiceWorking for Someone ElseGetting Ideasfrom Other Places

Getting Ideas from

Other PlacesUS – “Naked” Fruit JuiceUK – “Innocence” Fruit JuiceAustralia – “Nudie” Fruit Juice

Getting Ideas fromOther Places

Franchising

Where Do Ideas Come From?Your Passions and HobbiesYour SkillsNew/Improved Product or ServiceWorking for Someone ElseGetting Ideas from Other PlacesBeing Aware

Being Aware:

What’s Hot

Hot Growth Industries:1)Technology

2)Medical / Health Services

3)Leisure & Entertainment

4)Energy

5)Fashion / Retail

6)Personal Care / Nutrition

7)Security

Being Aware:

What’s NOT Hot

Where Do Ideas Come From?Your Passions and HobbiesYour SkillsNew/Improved Product or ServiceWorking for Someone ElseGetting Ideas from Other PlacesBeing Aware

Idea Opportunity

Idea → Opportunity

Making the Possible Probable

SuccessfulSustainableAdds ValueChanges Status Quo

Testing Your Idea

Opportunity Screening:Criteria for Success

Differentiation

Opportunity Screening: Criteria for SuccessDifferentiationDemand

Opportunity Screening: Criteria for SuccessDifferentiationDemandManagementTeam

Opportunity Screening: Criteria for SuccessDifferentiationDemandManagement TeamWindow ofOpportunity

Opportunity Screening: Criteria for SuccessDifferentiationDemandManagement TeamWindow of OpportunityFrom CommodityTo Added Value

Opportunity Screening: Criteria for SuccessDifferentiationDemandManagement TeamWindow of OpportunityFrom Commodity toAdded ValueResources:

Money, Equipment, People

In Summary…

Investors wantOpportunities, Not Ideas