Čempionu brokastis no.14/ artis krilovs / mārketinga špikeris 2014.gadam

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  • 1. , 2 mc z E=+y= x 2 a2+b2=c,

2. // 01 // SHARING ECONOMY // 02 // SEAMLESS SHOPPING // 03 // BETTERMENT // 04 // CONNECTED EXPERIENCES 3. // 01 // SHARING ECONOMY 4. // 01 // SHARING ECONOMY Whether its selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly operate in SHARING ECONOMY. A recession-induced need for cash, and an ever-growing infrastructure enabling individuals to act as (part-time) entrepreneurs, are fueling concepts that help ordinary consumers make money instead of just spending it. 5. // 01 // SHARING ECONOMY 6. // 01 // SHARING ECONOMY4M3M300 000 listings 4 million guests every 2 seconds2M1M200820092010201120122013 7. // 01 // SHARING ECONOMY// 01 // SELLSUMERS 8. // 01 // SHARING ECONOMY 9. // 01 // SHARING ECONOMYDELIVER DIFFERENT: WALMART PLANS TO CROWD SOURCE PACKAGE DELIVERIES TO ONLINE SHOPPERS 10. // 02 // SEAMLESS SHOPPING 11. // 02 // SEAMLESS SHOPPINGWith the lines between online and ofine shopping becoming increasingly blurred, retailers are building amazing digital tools and services to incrementally improve each step of a shoppers journey. Retailers are making shopping more convenient than ever. 12. // 02 // SEAMLESS SHOPPING 13. // 02 // SEAMLESS SHOPPING 14. // 02 // SEAMLESS SHOPPING 15. // 03 // BETTERMENT 16. // 03 // BETTERMENT BREAKING BAD Why consumers will turn to brands, products and services that parent, police and yes, even constrain their free will. CURRENCIES OF CHANGE Why good behavior should no longer (just) be its own reward. Brands that return to a tried and tested incentive discounts and deals will be welcomed with open arms. 17. Kitchen Safe// 03 // BETTERMENT 18. // 03 // BETTERMENT 19. // 03 // BETTERMENT 20. // 03 // BETTERMENT 21. // 03 // BETTERMENT 22. // 04 // CONNECTED EXPERIENCES // 04 // CONNECTED EXPERIENCES 23. // 04 // CONNECTED EXPERIENCES Marketing is becoming multi-sensory. Brands are experimenting with enhancing and personalizing experiences by connecting them to the internet and other people. Novel technologies reach and transform an everwider array of everyday objects dissolving geographical boundaries. 24. // 04 // CONNECTED EXPERIENCES 25. // 04 // CONNECTED EXPERIENCES 26. // 04 // CONNECTED EXPERIENCESSpotter 27. // 04 // CONNECTED EXPERIENCES 28. // 04 // CONNECTED EXPERIENCES 29. // 01 // SHARING ECONOMY // 02 // SEAMLESS SHOPPING // 03 // BETTERMENT // 04 // CONNECTED EXPERIENCES 30. PALDIES!