cemstainabillity booklet 2014
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CEMStainability Booklet
2014
CEMS Student Board Global Sustainability Team
Table of Contents
Message from the Global Sustainability Team
Charity raffle in Helsinki
No child without a Christmas present in Barcelona
Global Values Statement at the Annual Events
Marenostrum and the social dimensions of business in Lisbon
Sustainability and responsible global leadership in London, Ontario
Run for good city marathon in Milan
Charity run in Budapest
Movember in Vienna and Jouy-‐en-‐Josas (Paris)
Global Sustainability Day
Global Sustainability Day in London, Ontario
Global Sustainability Day in Copenhagen
Global Sustainability Day in Vienna
The Humanitarian Days 2013 in Cologne
Sustainability in St. Gallen
PromoSng educaSon and charity raffle in Prague
Road of smiles in Milan
Food collecSon campaign in Barcelona
Partnership with Ground-‐up IniSaSve in Singapore
24h vélo in Louvain-‐la-‐Neuve
Halloween charity in Vienna
New GeneraSon ConsulSng
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Message from the Global Sustainability Team
Dear reader, On behalf of the CEMS Student Board, the Global Sustainability Team is glad to present you the 2014 ediBon of the CEMStainability Booklet. This booklet is a compilaBon of recent socially responsible pracBces and acBviBes throughout the CEMS community. We hope that these success stories will inspire you to organise more acBviBes and show that CEMSies can make a difference and create a posiBve impact in the world. We will be glad to hear more from you about your engagement with CSR and sustainable development in keeping with the CEMS spirit! Get inspired, create your own events, share your pracBces with us and we will spread the word about your achievements! Best wishes, Your CEMS Student Board Global Sustainability Team Emir, Inês, Margot, Omar, Philip, Sergi, Sina cems-‐global-‐Sustainability-‐[email protected] Please, think about the environment before prinBng
“Those who are crazy enough to think they can change the world
are the ones that usually do”
Steve Jobs
Charity raffle in Helsinki
CEMS Club Helsinki organised a raffle in conjuncSon with the CEMS Stage 2014. The Stage was organised for the second Sme in Helsinki on the 27th of November 2013, conSnuing the great legacy of the first Stage in April 2012: this Sme the theme of the event was “Personal Growth”, thus addressing the very core capabiliSes of an individual. Because of the anniversary year of CEMS, the Stage saw inspiring speeches by four successful Finnish business people, one being the anniversary year special guest speaker. ComplemenSng each other, these great speakers took the audience to a journey from the Swiss mountains to Finnish ice hockey rinks. Our mission was successful, since parScipants certainly felt inspired by the speakers. Around 200 eager students took part in the event.
However, besides the anniversary year guest speaker, we wanted to have something new in the second CEMS Stage – the Charity Raffle. Acer a long consideraSon, we decided to hold the raffle for unicef. The money obtained from the raffle was then donated for the vicSms of the Philippines typhoon. The parScipants of the Stage were informed about the raffle and the prize beforehand via a Facebook event. This way, we assured the parScipants would bring some cash with them. As a prize we promised a nice boele of champagne, which was fully provided by CEMS Club Helsinki. The raffle stand was set next to the Assembly hall, where the speeches took place. The raffle was opened half an hour before the start of the Stage, and was paused during the speeches. Acer the speeches, a networking event with sparkling wine took place, and the raffle was opened again. Finally, the winner was drawn and the lucky winner of the boele of champagne was found.
The raffle was a success – both in terms of the donaSon and visibility. We found that sehng the stand by the entrance to the networking event was a great idea as everyone inevitably saw the raffle. Also, current and former CEMS students made an example by making the first donaSons, inspiring others to parScipate as well. We will definitely conSnue this tradiSon next year!
CEMS Club Helsinki
No child without a Christmas present in Barcelona
CEMS Club Barcelona decided to collaborate with Soñar Despierto, a Spanish FoundaSon that, among other iniSaSves, runs a Christmas campaign with a purpose: bringing Christmas presents to children with limited resources. In order to raise funds, the CEMS Club Barcelona carried out several solidarity acSviSes. One of them consisted of organising a Christmas day at ESADE: we set up a stand, unscrewed our roll-‐ups and played Christmas carols while selling Hot Wine (Glühwein) and home made cookies, that we had been carefully preparing the night before. We started selling in the morning, and the iniSaSve was such a great success that all our stocks were sold out a few hours later. Only that morning, we were able to raise more than €160 for our cause.
Thanks to this and other solidarity iniSaSves, that included Secret Santa gics, cards, and anonymous donaSons, we ended up raising a total of €400, that we proudly donated to the Soñar Despierto FoundaSon. Thanks to this small gesture, 10 children aged between 2 and 13 were able to have a Christmas present this year, gics ranging from helicopters to toy baby carriers.
CEMS Club Barcelona
Global Values Statement at the Annual Events
As CEMS students, we stand for more than academic and professional excellence with an internaSonal outlook. Belonging to the CEMS Alliance implies a commitment to responsible leadership, integrity in our acSons, and global ciSzenship, while being aware of the potenSal impact our decisions have on the community. With this in mind, the CEMS Alliance has been commieed to creaSng the next generaSon of business leaders by taking an ethical and responsible approach to management educaSon, focusing on sustainability and social responsibility. This commitment has been manifested through changes in the MIM programme and the governance of CEMS, by adding social partners to the Alliance, and most importantly by including all stakeholders in the discussion of sustainability.
At the Student Board level, we – students – have had our share of responsibility in enhancing these elements in CEMS by increasing the presence of sustainability in our curriculum and developing projects with a posiSve social impact. The development of the Global Values Statement (GVS) came hand-‐in-‐hand with the commitment of CEMS to the UN Principles of Responsible Management EducaSon (UNPRME – www.unprme.org), and since 2009 it has been part of the CEMS Annual Event. The GVS aims at complemenSng – not replacing – students’ own values, and acSng as a reminder of the unifying principles of the CEMS community, inspiring acSon and challenging us all to be responsible leaders throughout our professional lives.
In the last graduaSon event (November 2013), in Barcelona, GVS was present once again to remind our current and future leaders of the impact they can have in the world. Two past Student Board members presented the statement on stage and invited all graduates to sign the statement in their own Sme, with everyone having received a GVS diploma on their graduaSon folder. As the number of aeendees in the Annual Events increases year by year, we see – with a lot of excitement – the potenSal impact of GVS increasing with it, hoping this generates a stronger interest in upholding the CEMS principles of responsible leadership.
Global Sustainability Team, CEMS Student
Board
Marenostrum and the social dimensions of business in Lisbon
“CEMS is commiWed to preparing the next generaBon of business leaders.Part of this vision is to nurture a responsible and ethical approach to management that graduates will then take into the working world.” —
CEMS.org
There is no quesSoning the unity of the CEMS alliance. From Canada to Australia, from Brazil to India, the CEMS spirit is easily noSceable whenever and wherever members of the community gather. A shared vision of global understanding, a refusal to let borders and differences affect our aspiraSon to discover new places and meet new people, and a desire to fly high and leave a mark in the world, whatever that world might be for us.
The CEMS spirit is about coming together, no maeer where we are, and it is this spirit that fuels the alliance. But as we grow stronger within, it becomes ever more important to grow stronger with the environment around us. One of the biggest and also most exciSng challenges we face is learning how to use the CEMS unity to make a posiSve impact in the larger community, both through our words and through our acSons. This was one of the challenges that CEMS students, professors, coordinators, and corporate partners faced in this year’s Marenostrum.
The 2014 ediSon of Marenostrum – the regional CEMS event of ESADE Business School, Universitá Bocconi, and Nova School of Business and Economics – marks the fourth Sme the three schools in the Mediterranean region come together to lead a discussion on a current theme. This year’s event took place in Lisbon on April 11 and 12, and was organised under the topic of “Social Dimensions in the Business World: Social S k i l l s , S o c i a l M e d i a a n d S o c i a l Responsibility”.
As an example of CEMS unity, the conference brought together CEMSies from 16 naSonaliSes and 11 schools, with students flying in from all over Europe to aeend the event. Marenostrum featured skill seminars by CEMS Corporate Partners L’Oréal,
Vodafone and Millennium bcp and plenary sessions by keynote speakers Júlio Garcia (Director of Social Media, Millennium bcp), Paula Carneiro (Corporate HR Director, EDP) and Elizabete Cardoso (Assistant Professor and New Projects & Program Development Director, Nova SBE).
Though the noSon of giving back to society permeated the enSre Marenostrum, the topic was most evident during Prof. Elizabete Cardoso’s inspiraSonal talk about individual social responsibility. By sharing with the audience her own experience as volunteer for one of Lisbon’s most acSve and reputable n o n -‐ g o v e r nm e n t a l o r g a n i s a S o n s (Comunidade Vida e Paz), shedding light on both the hardships and the graSficaSon of working with some of society’s most disadvantaged members, Prof. Elizabete delivered a thoughtul, encouraging, and powerfu l ca l l -‐ to-‐acSon that sSrred parScipants into finding their own ways to contribute to the community.
In the end, Prof. Elizabete’s message was one of opSmism: if we recognise the causes we want to support and the dreams that moSvate us, and if we understand how to contribute to those causes and turn those dreams into reality, then the only thing that is keeping us from pursuing them is ourselves – and that only thing is easy to change once we give it a try.
To kick-‐start the wave of giving back to the community, the CEMS Club Lisbon associated the Marenostrum farewell party with Banco Alimentar Contra a Fome – the Portuguese Food Bank –, as parScipants were invited to contribute to a food drive and part of the entry fees of the party were directed towards purchasing more provisions for the Food Bank. The CEMS spirit proved to be a force to be reckoned with once again, as a substanSal amount of food supplies was collected and delivered to the Bank.
Through the course of two intense days, the 2014 ediSon of Marenostrum was a case-‐in-‐point of the CEMS abil ity to build communiSes under all sorts of condiSons: from the CEMSies who met for two days and acted like long-‐Sme friends to all of us supporSng worthy causes with our words and acSons, there seems to be no limits to the alliance’s reach.
CEMS Club Lisbon
Sustainability and responsible global leadership in London, Ontario
The “Sustainability Toolkit” Nowadays sustainability is gehng more and more relevant and students are increasingly exposed to its importance. In the frame of the RGL Skill Seminar in January 2014 at Ivey B u s i n e s s S c hoo l , C EMS i e s g o t a “sustainability toolkit” and at the same Sme an excellent opportunity to mingle with each other. The seminar was divided into three parts: InspiraSon, Volunteering, and Responsibility i n L e a d e r s h i p c o nne cSn g a c t u a l sustainability with leadership.
INSPIRATION
The day started with a tour through the Ivey bu i ld ing and the env i ronmenta l l y sustainable innovaSons that helped garner the building its LEED (Leadership in Energy and Environmental Design) cerSficaSon. The tour was followed by a brainstorming session on responsibility in business and respecSve business models. We spent the rest of the day at the YOU Café in London with the execuSve director of YOU (Youth OpportuniSes Unlimited) welcoming students and presenSng YOU’s business and its business model.
YOU is a very impressive NGO providing opportuniSes for local youth to gain experience and develop new skills, appoinSng them in different branches (e.g. marmalade producSon, repair and assembling shop, the café, administraSon etc.). Depending on the posiSon the employees do have a high degree of responsibility. While being amazed by the simple but effecSve business model, CEMSies got to sample the catering of the YOU Café over lunch and visited the office and housing accommodaSons that YOU provides, too.
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The day ended with a wrap–up including what it means for everyone personally to be a global leader and to which extent it can actually be realized even in non-‐NGOs. Day one was full of inspiring moments, especially related to how we, as business students, can make a difference in people’s lives by using our skills and knowledge at the right place.
VOLUNTEERING The second day was designated for giving something back to local communiSes. Our batch of 17 people got divided into different organizaSons in London: Habitat for Humanity, Unity Project, and the Ronald McDonald House. In each of these organizaSons, CEMSies were helping the employees with their everyday tasks and issues. At Habitat for Humanity, the monthly big aucSon needed to be prepared and their store needed workforce to get the furniture and basic raw materials for construcSon, that are aeained from donaSons of old furniture, ready for their shop.
Those who went to the Unity Project found out about how emergency shelter and transiSonal housing to as many as possible are provided as homelessness becomes increasingly prevalent in the local community. One group jumped into sorSng and organizing the donaSons the Unity Project receives, in order to facilitate finding necessiSes such as socks, warm cloths, hygienic products; while another set dedicated themselves to the task of cleaning the living space to make it that bit more welcoming. At the Ronald McDonald House, food for the nurses and paSents at the St Joseph’s Hospital needed to be provided. As CEMS is characterised by internaSonality, a group of 12 CEMSies prepared dishes from their respecSve countries including some tasty Finnish cinnamon rolls.
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RESPONSIBILITY IN LEADERSHIP To round off the two days, a guest lecture by General Rick Hillier gave us insights into responsibility in leadership in extreme situaSons. General Hillier is the former Chief of Defence Staff of the Canadian Armed Forces. He provided life examples about leading soldiers respectully and responsibly through the most dangerous missions and darkest moments in their lives as well as discussing how he dealt, as a responsible leader, with situaSons like sending comrades to Afghanistan whilst knowing that some of them might lose their lives, and also at the same Sme acSng as a pillar when families were hit by these tragedies.
Overall we had an impressive and unique view into sustainability and global leadership. The personal takeaway was enormous and we wish the best for the future of YOU, Habitat for Humanity, the Unity Project, and the Ronald McDonald House. We are happy that we had the chance to get involved and at the same Sme are sure that this won’t be the last Sme that CEMS gets engaged.
We also want to thank Kevin Drennan, Ashley Ostridge and Ivey staff for making these two insightul days possible!
CEMS Club London, Ontario
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Run for good city marathon in Milan
This year, the CEMS family in Italy parScipated with three teams in the Relay format of the marathon organised by the city of Milan. The marathon took place on the 6th of April 2014, and internaSonal champions like the Olympic gold medal winner Asbel Kiprop parScipated in the race as well. Not yet ready to compete at a world-‐class level, the three CEMS teams of four members each ran the Relay version of the marathon: the 42Km track was divided into four secSons of more or less 10km each, leading right into the heart of
Milan. Runners represented an internaSonal and diverse group of people from various different countries (Austria, Denmark, Germany, Italy, Netherlands, Portugal, Slovakia, and more). But the event also had a parScularly good cause: each team was given the chance to support a charity or non-‐profit insStuSon of his/her choice. This way, the enrolment fee did not go solely to the marathon organisaSon itself, but was parSally devoted directly to the charity organisaSon. As CEMS students we decided to contribute to the
acSviSes of the Italian CAF foundaSon (Centro di Aiuto al Bambino Maltraeato e alla Famiglia in Crisi, www.caf-‐onlus.org), an organisaSon that takes care of maltreated and abused children. In parScular, CAF’s purpose in collecSng funds through the marathon was to organise leisure acSviSes for these children and arrange sports subscripSons. The direct contact with the organisaSon allowed us to understand their moSves and establish a construcSve dialogue about what lies at their heart: that every child should have the opportunity to unfold freely through access to sports, independently their family condiSons. We couldn’t agree more. All things set, we started the actual fundraising with an online crowd funding acSvity and invited friends and families to contribute to this cause. In addiSon, we organised a special Italian-‐style aperiBvo among all current and future CEMS students: drinks were charged at a “premium for good”, which we would channel towards CAF and addiSonally raise awareness of the foundaSon and the joint purpose. The aperiBvo was a nice and relaxing event, during which current CEMS students also had the possibility to meet and network with prospecSve CEMS student from Bocconi University and share insights over the CEMS programme.
Eventually, the day of the marathon was very exciSng for all CEMS runners, who performed very well: all teams completed the 42Km in less than 4 hours and demonstrated ambiSon and passion, while having loads of fun. CAF Onlus was kind enough to supply all runners with professional shirts, snacks, and other gadgets. The Marathon turned out to be not only a huge success for the runners, but also a “party" for the enSre CEMS group: most were waiSng for the athletes at the end of the track and cheered them into the finish line. Acerwards, we all shared a picnic together in the beauSful Parco Sempione by Castello Sforzesco in the heart of Milan and enjoyed the rest of the sunny day. And it was indeed a good day: we had a direct impact on the lives of many children who we supported with valuable sports subscripSons. But even more importantly, we created awareness of the social problems that exist and the wonderful work that CAF Onlus does – by having fun and invesSng in our health.
CEMS Club Milan
Charity Run in Budapest
Fuelled by the enthusiasm incited by last year’s CEMS Charity Run, CEMS Club Budapest decided to organise its third Charity Run in September of 2013 The goal of this year's CEMS Charity Run was to summon last year’s CEMS Spirit while organising an event where at least 100 people would gather around. The concept, therefore, included receiving donaSons from corporate partners that would be transferred to the “Szemem Fénye” non-‐profit organisaSon (which provides hospice services for children suffering from incurable diseases); collecSng further donaSons from the parScipants of the Run; and collecSng in -‐k ind donaSons to p rov ide the infrastructure and refreshments for runners.
And so the dawn of September 28 saw dozens of volunteers and organisers sehng up the infrastructure on Margit-‐sziget for the CEMS Charity Run 2013. RegistraSon tables and lists had been prepared based on the team lists of our corporate partners and feedback on our Facebook event. Snacks, refreshments, special vitamins (provided by Béres PharmaceuScals), and boeles of sparkling and non-‐sparkling water (by a local soda water provider) were lined up for visitors. To ensure entertainment, MEEX, a youth organisaSon dedicated to organising extreme sporSng events, joined the iniSaSve, and took responsibility for sehng the mood by playing energizing music.
Shortly acer registraSons were completed and the group warm-‐up acSviSes (held by a professional fitness lady) finished, runners were off to compete in either the 5 or 10 km tracks. The fastest male and female runners received a pack of special vitamins offered by Béres. More than 110 runners parScipated this year, contribuSng with further voluntary donaSons which, adding to those of our corporate donors IFUA Horváth and Partners and KPMG, summed up to HUF310,000 (€1,050). The “Szemem Fénye” non-‐profit organisaSon will use this donaSon to buy new semi-‐automaSc defibrillators in order to save more lives in emergency cases.
Seeing the enthusiasm and the posiSve community impact of the CEMS Charity Run, CEMS Club Budapest is dedicated to conSnue to organise these runs and offer every stakeholder of the CEMS community the opportunity to become involved in healthy acSviSes, forming new relaSonships and experiencing the power of joining forces for a good cause. See you next year, hopefully with a bolder, bigger, and even beeer event.
CEMS Club Budapest
Movember in Vienna and Jouy-‐en-‐Josas (Paris)
Just like other CEMS Clubs, in Vienna we organised a team to raise awareness of men's health issues, such as prostate cancer and other male cancers, and associated chariSes during the full month of November. We gathered a tremendous group of 14 MoBros & MoSistas. Our dynamic group turned out to raise quite some funds and donated more than €100 to movember.com. While explaining the iniSaSve to almost every professor and to all interviewers during those months, we are quite sure that we raised quite some awareness for this topic, especially as a bunch of us really mastered their job interviews with a moustache! We are proud of our ceMOs team!
In HEC our CEMSies were keen on joining the movement and lehng their mustaches grow (or painSng them on their faces for those with lack of facial hair) in a run for c r e aSn g awa r e n e s s a n d s t a r S n g conversaSons about different forms of male cancer and the Movember movement. This movement was expanded to the MIB students as well and together we organised a pre-‐party with the Movember theme, where all CEMSies and MIB students showed up in their beauSful mustaches.
CEMS Club Vienna
CEMS-‐MIB Club Paris
Global Sustainability Day
The Global sustainability Day (GSD) is an in iSaSve supported by the Global Sustainability Team of the CEMS Student Board, put into pracSce for the first Sme this past November 2013 as a pilot project in five schools of the CEMS alliance. The Global Sustainability Day aims to raise awareness in our schools about the importance of sustainability for businesses and society. The desired objecSve is to have in the near future a truly g lobal sustainability day, happening in all schools around the world. CollaboraSon with the CEMS Clubs is crucial for the project success and for that reason a first ediSon was o r g a n i s e d w i t h fi v e s c h o o l s : Wi r t schacsun ivers i tä t Wien (WU) , Roeerdam School of Management (RSM), Copenhagen Business School (CBS), Ivey Business School (Ivey) and Louvain School of Management (LSM). These schools created several acSviSes related to sustainability, being responsible for their own agenda and content, allowing for a full independence and adaptaSon to the needs, strengths and resources of each school.
The Global Sustainability Team aims to further develop this project and escalate it every year unSl this event becomes truly CEMS global. SSll, each CEMS Club can shape its event and create their own format or focus on different topics for the day. The Student Board is currently in talks with the CEMS Head Office (and in turn with member schools) about the scalability of the 2014 ediSon, so as to be present in more schools. We intend to keep this event in November, possibly having a Global Sustainability Week, so that within that week, every school in the alliance can choose the day that best fits their calendar. SSll, this is sSll up for discussion and we will update you soon. If you or your school has an interest in being part of the GSD, do not hesitate in contacSng us so you can start brainstorming ideas and designing your day. We intend to have a much bigger 2014 ediSon, with each school contribuSng in its local manner and with local partners and contacts, to make it as much locally relevant as possible, while reaching the biggest global impact. In the following pages you can find out what some of the schools did in 2013 for the GSD.
Global Sustainability Team, CEMS Student
Board
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Global Sustainability Day in London, Ontario
When our CEMS Board RepresentaSve approached CEMS Club Canada with the opportunity to be part of the Global Sustainability Day pilot project in November 2013, we saw it as a chance to learn about a topic that is essenSal to businesses worldwide, as sustainability is something we need to address today for a beeer tomorrow. The first Global Sustainability Day at Ivey Business School started with coffee and baked treats as we welcomed our guest speake r , T im Fave r i , D i r e c to r o f Sustainability and Responsibility at Tim Hortons.
Tim Hortons is an iconic brand in Canada that has been taking part in many sustainability iniSaSves in Canada and around the world. As a coffee and bake shop, Tim Hortons’ sustainability acSviSes start with the root of their business – the coffee. They have established programs to teach beeer farming pracSces, enabling
farmers to increase the yield and quality of their coffee and therefore adding value throughout the supply chain. Tim Hortons has also seen the benefits of invesSng in a fleet of fuel-‐efficient trucks to deliver materials to stores across the country; that’s a lot of kilometers! At the store level, franchise owners are encouraged to integrate sustainable soluSons in their restaurants to help reduce waste and energy consumpSon. One great thing about the sustainability and CSR acSviSes at Tim Hortons is that many of them were iniSated by store owners who saw a parScular need in their community. Store owners are then able to decide which iniSaSves will help them make the greatest impact in their local community, whether they choose to support a parScular charity, or send children to summer camps. Mr. Faveri menSoned that sustainability isn’t necessarily philanthropy and that it is about much more than “doing the right thing”; the end goal was to have a posiSve impac t , whe the r i t b e s o c i a l o r environmental.
Another lesson was that sustainability iniSaSves can be adapted to the resources available in the community. For example, the Cup-‐to-‐tray program in Eastern Canada was the first to recycle used coffee cups and transform them into coffee trays that are then used again in stores. This was possible because the selected communiSes were on board with the idea and the appropriate recycling faciliSes were available to realize this project. Our 25 parScipants asked some great quesSons and we wished that we had more Sme to spend learning from our guest. Mr. Faveri is passionate about what he does, and we hope that learning from such an inspiraSonal speaker will moSvate future business leaders to take on sustainability cha l l enges w i th in the i r r e specSve organisaSons. Next, we hosted the Sharing is Caring acSvity. Since Ivey students moved into a new building in 2013, we were able to learn about some of the neat sustainability features integrated within the building, such as solar panels and locally-‐sourced furniture and materials. We then proceeded to brainstorm ideas on what could help us, as students, be more responsible in our day-‐to-‐day life at university. As a group, we discussed ideas that were later compiled and submieed to the administraSon, in the hopes that we see improvements in the near future.
We focused our recommendaSons on areas such as communicaSons (e.g. recycling signage), food and beverages, paper and prinSng, and other more general areas as well. CEMS students from schools around the world were able to share some of the ways their schools approach sustainability challenges. We came up with some great suggesSons, some of the more creaSve ones included turning the remaining funds on our prinSng balance into a tree-‐planSng iniSaSve, as an incenSve for students to print less. Eco-‐friendly prizes were awarded to parScipants at the end of the session. Throughout the morning, aeendees were also able to purchase discounted travel mugs and re-‐useable water boeles, to help limit the waste of paper cups and plasSc boeles on campus; these also made great souvenirs! We found this to be a great event and hope to build on it in the years to come. Having more CEMS schools host their own acSviSes on Global Sustainability Day will help all CEMS students learn valuable lessons and make meaningful contribuSons in the future, wherever life takes them.
CEMS Club London, Ontario
Global Sustainability Day in Copenhagen
"What would have happened if MarBn Luther King Jr. had said: I have a nightmare? P robab ly not much . " -‐ Sus ta in ia , Copenhagen-‐based think-‐tank.
Copenhagen’s Global Sustainability Day succeeded in spreading a posiSve image of sustainability and sustainable consumpSon among the CEMS students and CBS students. Students at Copenhagen Business School are regularly exposed to a number of iniSaSves focusing on CSR and sustainability, through student organizaSons such as Oikos or the CBS Goes Green iniSaSves. Moreover, the CEMS Block Seminar 2013 put the focus on CSR. Thus, the CEMS Club Copenhagen Board decided to give the GSD at CBS a more spec ific theme: Sus ta inab le consumpSon.
More than 30 students parScipated in the acernoon discussion led by three keynote speakers from Fair Trade InternaSonal, Regastro and Sustainia. The event kicked off with a presentaSon from Jonas Girsing, the director of Fair Trade InternaSonal in Denmark. Jonas explained, how the CEMS social partner is working with farmers, traders and supermarket chains to improve the life of commodity producers in developing countries. Students engaged in a discussion around the importance of creaSng demand for fair trade products.
Following this, the students were introduced to Regastro -‐ a young NGO in Copenhagen with the mission to reduce food waste in everyday consumpSon. The NGO picks up food from supermarkets that cannot be sold anymore and uses it to prepare catering for fesSvals and events in Copenhagen. The last speaker of the day -‐ Esben Alslund-‐Lanthén from the Copenhagen-‐based think-‐tank Sustainia -‐ reminded the students that living sustainably is exciSng, fashionable and fun. Esben presented a selecSon of ideas from the Sustainia 100 guide -‐ a guide to 100 sustainable soluSons that are already used worldwide. Esben focused the second part of his presentaSon around sustainable ciSes and gave real-‐life examples on how Copenhagen has been transformed into a more sustainable and liveable city in the last years.
All in all, the CEMS Club Copenhagen believes that the parScipaSng students were inspired by the event and we hope to be able to extend the reach of the event for the GSD 2014 at CBS. See the following websites for more informaSon on the organizaSons present at the GSD at CBS: hep://www.sustainia.me/soluSons/
hep://fairtrade-‐maerket.dk/ hep://www.regastro.dk/
CEMS Club Copenhagen
Global Sustainability Day in Vienna
WU’s Global Sustainability Day marked the first sustainability related event for CEMS WU students, as well as the first student iniSated sustainability event at the new WU campus. The success of the event was not only the awareness it promoted, but also the aeendance of students from several different programs around campus. The WU campus boasts many sustainability related teams and organizaSons, and we had the opportunity to work with several of them. WU’s Sustainability Day commenced with a five-‐hour event in the central building on the new campus. Our CSR Team did a remarkable job at spreading word about the clothing, used books and food drive we were holding for our sharing is caring event. The result was a large donaSon for the Karawan Haus, an organizaSon that donates items to refugees. All day students were welcomed to come donate, and learn more about sustainable pracSces, and products in Vienna. We were able to include past CEMS graduates into the event, as two WU CEMS graduates came t o p r omo t e t h e i r r e c e n t s o c i a l entrepreneurship iniSaSve “Sme out Africa.” Students could learn about their work, and volunteer to get involved. AddiSonally, we served fair trade coffee and treats all day, along with a special booth provided by Landgarten in order to educate and promote their bio chocolate products.
The theme of this day was about learning how to incorporate sustainability into our everyday lives, and about the wonderful companies and iniSaSves that are working in this area. However, the highlight of the day was the riveSng two-‐hour panel discussion that took place in the evening. The panel consisted of a wide spectrum of experts who work in this area, and provide differing perspecSves to our generaSon of business leaders. They included Fritz Hinterberger (President, Sustainable Research InsStute Europe), Fred Luks ( Manager, WU Competence Center), and Wolfgang Pekny (Founded, Footprint). AddiSonally, we were lucky enough to be moderated by Pablo Collazzo who is a professor at WU, and has numerous accolades in the realm of sustainable compeSSveness from his work experience and Sme working at the United NaSons. The panel discussion aeracted over 25 students, and was as riveSng for the students as it was for the panelists. The conversaSon was both interacSve and thought provoking. The day concluded with a recepSon event, which gave the community who took part in the event the ability to discuss key learning’s from the day, and reflect on the future of sustainability!
CEMS Club Vienna
The Humanitarian Days 2013 in Cologne
The PIM & CEMS Student and Alumni Club invited the whole CEMS community to the Humanitarian Days 2013 from June 26-‐27 at the University of Cologne. It was the first event in this extent regarding solidarity and humanity at the University of Cologne. The main goal of the Humanitarian Days was to get informed, sensiSzed, and inspired by the existence and the work of non-‐profit organisaSons and associaSons. A manifold program was offered during the two-‐day event: The Humanitarian Days started with a panel discussion about the topic “Emergency aid: (how) does support arrive where it is needed?”. Prof. Dr. Dr. Alex Lechleuthner (Head of the InsStute of Rescue Engineering and Danger Defence, Cologne University of Applied Sciences), Wolfgang Tyderle (Head of Emergency Aid, CARE, Germany-‐Luxembourg), Angela Clemens-‐Mitschke (Federal Office of Civil ProtecSon and Disaster Assistance), Anna Birk (Program Manager Corporate Responsibility, Deutsche Post DHL) and Stefan Knüppel (CEO, Opportunity InternaSonal Germany) discussed about emergency aid from an ethical, financial, logisSc, and sustainable perspecSve. Around 100 aeendees listened to the panel discussion which was moderated by Tina Kraus (RTL, n-‐tv).
An NGO fair offered interested students the chance to get in touch with NGOs and non-‐profit organisaSons. NGOs were asked to provide informaSon about employment, internships (abroad), and honorary work in their organisaSons. Several exclusive presentaSons and workshops complemented the NGO fair. Besides a workshop with CARE InternaSonal about their communicaSon and markeSng strategies, Transparency InternaSonal, K i n d e r no t h i l f e , a n d Oppo r t u n i t y InternaSonal gave lectures to inform students about their work as well as their problems and future perspecSves.
Moreover, the organising commieee of the Humanitarian Days chose two special projects for support. During the Humanitarian Days, a big charity raffle took place, in which students and visitors could buy loeery Sckets and win valuable prizes like an iPad, mobile phones, vouchers, and different product packages. Approximately 500 prizes were made available by several corporate partners. At the end, a donaSon sum of more than €2,400 could be handed over to CARE InternaSonal Germany-‐Luxembourg for a project in Zambia. Besides this internaSonal project, a local project was supported as well. Students from the University of Cologne worked one day in the garden of the nursery “Sterntaler” in an outskirt area of Cologne.
All in all, the Humanitarian Days were a great success and the hard and long-‐lasSng work of the organising commieee has definitely paid off. The Humanitarian Days created a lasSng impact at and around the University of Cologne. The event also had a posiSve effect on the visibility and the image of the CEMS Club and the CEMS program at the University of Cologne. On behalf of the PIM & CEMS Student and Alumni Club Cologne e.V. and especially of t h e o r g an i s i n g c omm ieee o f t h e Humanitarian Days, we want to thank all the visitors for their support, curiosity and generosity during this event.
CEMS Club Cologne
Sustainability in St. Gallen
Being sustainability one of the focus points for the CEMS community, a sol id understanding of what it entails plays an important role also for CEMS Club St Gallen. Just as the CEMS Student Board plays an important role in sehng the strategy for raising awareness sustainability, every individual CEMS Club has the utmost importance in turning the strategy into acSon. In this manner, we had 2 projects in our pipeline regarding raising awareness towards organizaSonal social responsibility. These projects are namely Forest Cleaning Project (in collaboraSon with Bergwaldprojekt) and CEMS Forest. The Bergwaldprojekt foundaSon has a non-‐p r o fi t p u r p o s e : t o p r omo t e t h e maintenance, care and protecSon of the forest and the cultural landscape in mountain regions, especially through care and restoraSon during work assignments and by encou rag ing the pub l i c ' s understanding for the forest's concerns. By following a moeo of “They all talk about the forest, we go there!” the foundaSon organizes 2-‐3 day trips to mountain forest,
where groups with varying sizes (10-‐25 volunteers) work on many different tasks. Possible tasks such as construcSon of trails, bulkheads, protecSons and fences against wildlife browsing, tending of the forest or the biotope, planSng, or clearing stump areas are instructed by experienced group leaders and trained project leaders. As CEMS Club St. Gallen, we promoted the expediSon held between May 2nd and 3rd among the CEMS cohort, and arranged CEMS-‐exclusive spots. These kind of collaboraSons not only help CEMS Clubs to raise awareness in social responsibility maeers, but also give a chance to promote the CEMS name within local networks. With further improvement in its planning in the upcoming semesters (logisScs, date selecSon, etc.) this collaboraSon will be definitely give very good results.
The members of CEMS Club St. Gallen chipped in the CEMS Forest term during one of the usual club meeSngs. The basic idea is to start a CEMS-‐wide awareness project, and collect individual donaSons (iniSally from students, and later on from alumni, if project proves to be widely accepted) with the aim of creaSng a forest in a certain area facing economical and agricultural problems.
The forest has been planned for a city called Zinder, which is in the Niger Republic. Despite the fact that the country has some of the world's largest uranium deposits, Niger is one of the poorest countries in the world, a landlocked Sub-‐Saharan naSon, whose economy centers on subsistence crops and livestock.
Therefore, the main aim with this CEMS forest campaign is to not be one of the classic CSR acSviSes that we see companies doing every day, just to feel good. CEMS forest is rather about making a tangible contribuSon the Niger economy via planSng trees, which can be harvested by the farmers/villagers. The effect of these trees for the people in the rural areas of Zinder can be drasSc, not just in terms of economic value but also in terms of enriching the soil.
The effect of this project is tangible and more important than that it’s quanSfiable. If it can be turned into a CEMS tradiSon, we can look back acer 10 years, and see the exact amount of contribuSon we did to the Niger economy as the CEMS community. Therefore, we see this as a very valuable chance to make an impact, by contribuSng a small amount that will not make any change in your life. CEMS Club St. Gallen will be working in cooperaSon with the CEMS Student Board on this project to make it happen, and make it go big in the CEMS network. Stay tuned for more informaSon coming up on the following weeks!
As Linda König (CEMS Club St.Gallen president) puts it, “Even though we’ll be scaIered all around the world aJer graduaKon, we will sKll be together at the CEMS Forest.”
CEMS Club St. Gallen
PromoUng educaUon and charity raffle in Prague
CEMS Club Prague would like to inform you all about the iniSaSve of NGO Slovo 21 that we decided to support from the Fall semester 2013 on. The project enStled “Mother, father, I want to go to school!” ("Mami, taS, já chci do školy" in Czech) aims at improving the academic possibiliSes of children from underprivileged backgrounds. Non-‐governmental organisaSon Slovo 21 was established in 1999 in Prague. Their main goals are to improve the integraSon of immigrants, combat racism and xenophobia, and protect human rights as well as to provide media support to minoriSes living in the Czech Republic. Slovo 21 achieves this mainly through projects focusing on educaSon, culture, media, and public awareness. The project we strongly support aims to educate parents of ch i ldren f rom underprivileged backgrounds (usually from Roma minority) about the educaSonal possibiliSes and rights of their children and to fight against segregaSon of these children in schools.
Lack of informaSon that parents have is one of the most common reasons why their children end up being placed in special schools, which limit their academic opportuniSes which invariably causes the segregaSon of Roma children in the Czech educaSonal system presents a quiet significant concern in our society. In order to improve this situaSon, Slovo 21 is organising workshops in various ciSes (with the highest numbers of Roma populaSon) in the Czech Republic that inform the parents about the educaSonal possibiliSes and rights of their children. These workshops are mainly done through role plays, so that parents can understand the situaSon in a beeer way. The parents are also informed about the possible consequences of their children if they are placed in a special school.
CEMS Club Prague wanted to extend its first support – a monetary contribuSon of CZK6,250, raised through the sale of raffle Sckets during the CEMS Great Gatsby Gala Night held on 25th of October 2013. Accordingly, we agreed on a long-‐term cooperaSon with the organisaSon by engaging our students in Slovo 21’s projects. This led to the launch of the “CEMS goes CSR” program where s tudents have the opportunity to create a visible impact and gain volunteering experience by parScipaSng in various projects. By acSvely engaging, the students not only help themselves through improved opportuniSes, but also get the opportunity to apply their knowledge and gain pracScal experience from different projects and create an impact on the most vulnerable members of society.
The projects on offer differ by content and Sme horizon. There are mid-‐ to long-‐term projects, which help the general management of the company with special focus on strategy, markeSng, finance, and corporate idenSty consulSng, and short-‐ to mid-‐term projects, which include teaching English & Maths, mentoring students, and translaSng company websites. However, our special focus is on a very interesSng project called “Create Something New”, where parScipants get the opportunity to work together with students from underprivileged backgrounds and create a project from scratch. The teams are given room to use their creaSvity, open-‐mindedness, and flexibility to come up with projects that aim to raise public awareness on selected issues. We are very proud of our cooperaSon with NGO Slovo 21 and are looking forward to creaSng a posiSve impact on their iniSaSves through our acSve parScipaSon. So what are you waiSng for? It’s Sme to Get Involved!
Follow us on Facebook:
heps://www.facebook.com/pages/CEMS-‐goes-‐CSR/463045347150013 Project Link:
hep : / /www . s l o v o 2 1 . c z / i n d e x . p h p /extensions/vsechny-‐romske-‐projekty/310-‐mami-‐taS-‐ja-‐chci-‐do-‐skoly
CEMS Club Prague
Road of smiles in Milan
About OperaUon Smile OperaKon Smile is an internaKonal children's medical charity organizaKon that helps treat facial deformiKes such as cleJ lips and cleJ palates. It heals children's smiles, forever changing their lives.
Maehieu and Oli arrived in Milan the second week of November, acer two exhausSng weeks of cycling from Istanbul to Italy without significant breaks. The CEMS Club Milan honoured their purposeful journey, which began originally in Shanghai, and supported their cause by welcoming them at Bocconi University. We invited them to hold a presentaSon, during which Maehieu described their journey through cultures of Asia and Europe.
Acer a further introducSon to the OperaSon Smile organizaSon, Maehieu related his lessons learned from this experience to the CEMS program: He stressed the importance of open-‐minded countries and people to make such a network funcSoning. For our future career decisions, the key is “puhng sense in what you’re doing”. A lack of exactly this factor caused the two cyclists to go on their Road of Smiles.
The audience was touched and at the same Sme inspired from Maehieu’s amazing experience. Giovanni Viganò, a CEMS student, said, “the Road of Smiles project as a whole is very influenSal, everyone should follow Maehieu’s footsteps and learn from his experiences. I think doing something substanSal like this for a good cause and also for self-‐improvement reflects the values of the CEMS program”. The event conSnued and ended with an aperiBvo, a typical Milanese dinner combinaSon of cocktails and snacks. The guests as well as the parScipaSng restaurant Taxi Blues donated 300€ to the “Road of Smiles” project and gave Maehieu hopefully a further experience to remember.
CEMS Club Milan
Food collecUon campaign in Barcelona
Every year, ESADE’s solidarity student associaSon Empresa i Societat (Business and Society) organises a Food CollecSon Contest, where each univers i ty program is encouraged to compete in terms of amount of food collected. For the first Sme this year CEMS decided to parScipate in the contest as a separate university program. CEMS students had the opportunity to collaborate in two ways: either bringing the food by themselves and placing it in a CEMS-‐labelled box, or donaSng money directly to the CEMS Club. Acer being 3 weeks acSvely promoSng the iniSaSve through social networks, we took the money collected and spent all of it in buying food in the supermarket.
All in all, CEMS was able to raise as much as 294.2 Kg of food, being the second best university program of the Food CollecSon Campaign. All the food was donated to El Banc dels Aliments, a Spanish foundaSon that gives food to people who cannot afford it. Between January and September 2013, such foundaSon fed more than 140.000 people in the Barcelona area.
CEMS Club Barcelona
Partnership with Ground-‐up IniUaUve in Singapore
This semester, NUS CEMS students had a field trip to a sustainability start-‐up called Ground-‐up iniSaSve (GUI), which is located in the north of Singapore. CEMSies were impressed by the efforts, passion, commitment, and achievements the volunteers of GUI invested and received. Having heard that the authoriSes even wanted to take back the land as they do not believe in the potenSal of this CSR lab, we paid more respect to the founders’ persistence. Acer the visit, the CEMS NUS Club iniSated a partnership with the GUI volunteer program manager. We would like to build an on-‐going relaSonship with the sustainability start-‐up by sending volunteers every semester to parScipate in their volunteer program. In addiSon, since CEMS students are normally specialised in organisaSon management and markeSng, as well as other business funcSons, the CEMS group may take this opportunity as a real-‐life “consulSng” project, making appropriate
recommendaSons on how to grow and market out the volunteer program of GUI. Apart from the recommendaSons, we also aim to spread this program among the student communiSes within NUS in real-‐life. We are looking forward to see this program works out on a long-‐term basis.
CEMS Club Singapore
24h vélo in Louvain-‐la-‐Neuve
It is becoming a tradiSon for the CEMS Club to bike for a good cause! Just like last year, the CEMS Club mobilized its members in October to form a team and parScipate in the biggest beer event in Belgium and (they say) the second-‐biggest in Europe acer Oktoberfest: the 37th ediSon of the 24h bike race of Louvain-‐la-‐Neuve. The race runs nonstop from Wednesday to Thursday through the liele student town, surrounded by 30,000 cheering young people. There are three categories of bikers parScipaSng in the day-‐long race: vélo folkloriques (crazy decorated bikes), professional bikers, and teams biking for a specific humanitarian project. The more laps a team does, the more money is raised for its project. This year, the CEMS Club decided to support the project of a local NGO – Louvain CooperaSon – aiming at combaSng famine in Burundi, where only €41 can cover a nutriSonal package for a child and €59 offer quality seeds for the whole family.
Our CEMSies mobilized themselves and biked with dedicaSon for the Burundi people despite endless rain and cold. Beer and sweets supplies as well as good mood were radiaSng from the tent that served as the CEMS base. Unfortunately, few hours before the final lap and acer several smaller injuries, our team had to cancel the race due to technical problems with the bike’s brakes. Despite the devoSon of bikers scheduled for early Tuesday morning, safety had to come first. Regardless this issue, the race was a huge success for CEMS students. We managed to raise money for a great project we believe in, increased visibility of the local NGO, and built our team spirit in a non-‐academic acSvity. This unforgeeable event brought us closer and we proved once gain the old good moeo: One for all – all for one! We hope next year will be even more successful and we are aiming to bring together to this acSvity our Alumni and Corporate Partners! We will be happy to welcome you all next year at this amazing fesSval, whether for biking or simply hanging out and having fun.
CEMS Club Louvain-‐la-‐Neuve
Halloween charity in Vienna
Cooking and partying to face food waste problems For Halloween 2013 we wanted to do something special. Everybody of CEMS Vienna knows the legendary Running Dinner Series we conduct once in a while already. But this Sme we felt that we wanted to have more than just fun for one night. So we figured that we could combine this cooking party with a topic that is related to doing good in the long-‐run. Thus, we conducted our regular Running Dinner, this Sme of course Halloween style, but claimed a relaSvely small share of €5 for the parScipaSon. AddiSonally, when organizing the acer-‐show party at the MMX-‐Club, we negoSated that they would contribute to our social cause and thus increased our funds. By selling some Halloween items and receiving more voluntary donaSons we proudly collected more than €800 and donated every cent to the NGO called “Wiener Tafel”.
This non-‐profit organisaSon collects food (not-‐used food and other items) and donates it to other NGOs which serve people in need. They do this on a voluntary basis with more than 300 volunteers and a smart logisSc system which allocates the collecSon routes such that the receiving NPOs are already on the way to decrease the storage costs. More than 90% of the collected goods are already distributed on the same route. In our view, this was a fantasSc combinaSon of having fun and taking responsibility for our society!
CEMS Club Vienna
New GeneraUon ConsulUng
The purpose of New GeneraSon ConsulSng (NGC) is to create internaSonal, virtual teams of CEMS students, performing a collaboraSve advisory role within real-‐world social enterprises. The approach will enable closer collaboraSon between all CEMS Clubs, create a deeper embedding of social responsibility into CEMS studies and give rea l -‐ l i fe bus iness problem so lv ing experience to those involved. NGC aimed to create a network structure with different social enterprises in order to land challenging new projects. During the Fall semester of 2013, the first two global project teams worked with Nurmi and GreenRiders. Over 29 calls were made by the NGC team, ensuring that CEMS Clubs were meaningfully involved in the process. Besides contacSng Students, NGC and BIP Africa, a Business IncubaSon project for Africa, collaborated to work on interesSng projects from that conSnent.
Spring term of 2014 also happened to be a fruitul semester for NGC: 3 projects from Africa went online with great success; more than 21 applicants from the CEMS community. Following a tremendously challenging team allocaSon process out of a pool of high-‐profile CEMS students, NGC began the projects for Villageboom, Sahara Sahel Foods and World Infant Alliance Ghana. With the aim of reaching out to more CEMSies, NGC will be launching even more project for the Fall 2014 semester. Stay tuned for more news about NGC!
More about New GeneraSon ConsulSng: hep://ngccems.org
Global Sustainability Team, CEMS Student
Board
We appreciate the CSR contribuSon of the CEMS Clubs, by
organising CSR acSviSes and being willing to share their pracSces
with others:
CEMS Club Barcelona
CEMS Club Budapest
CEMS Club Cologne
CEMS Club Copenhagen
CEMS Club Helsinki
CEMS Club Lisbon
CEMS Club London, Ontario
CEMS Club Louvain-‐la-‐Neuve
CEMS Club Milan
CEMS-‐MIB Club Paris
CEMS Club Prague
CEMS Club Singapore
CEMS Club St. Gallen
CEMS Club Vienna
Our team aims at enhancing the CSR and sustainable development pracSces within the
CEMS schools. We would like to hear your opinion about how together we can achieve
more and how we can improve the awareness about the acSviSes organised! Get in
touch -‐ share your opinion with us!
The booklet was prepared by the CEMS Student Board Global Sustainability Team:
Emir ÇeSnel Inês Jesus
Margot Fafchamps Omar Itani
Philip Keeelhodt Sergi Capdevila
Sina Vaziri
cems-‐global-‐Sustainability-‐[email protected]
CEMS Student Board Global Sustainability Team