Century Star Condominium

Century Star CondominiumMedia Plan1BACKGROUNDCentury Star Condominium being manage by Grand Lisboa International properties, a leading real estate property holders based in London. After five years, CSC is now ready for occupancy targeting the affluent market It is the countrys largest conglomerate and only full-line property developer engaged in the planning, development, leasing and marketing of large-scale communities at different scales, categories and price points and different geographic locations.Todays SituationJAN 2013Launching of Century Star Condominium and will officially offered to the public

Companys Vision: CSC to be one of the top condominium units in ManilaLOCATION

Century star is located at Pasay Road Makati City4

Near commercial shopping centers have provided people everything they need from entertainment, household needs, and foodNear location of local and multinational companies. More accessible for corporate people and career seekersPRICES:3 bedroom-unit - P12.6M 2 bedroom-unit - P 8.2MStudio type - P 5.7MAB TARGET MARKETDEMOGRAPHICS: 30-55 year-old, Male and Female

PSYCOGRAPHICS: Can afford to spend and experience living in a safe and comfortable environment being offered by a condominium unit

COMPETITORS

MEDIA OBJECTIVEOur objective is to reach 70% of CSC target market by the use of intensive TV and Print Media Execution maximizing the 70 million budget.CREATIVE EXECUTIONTELEVISIONMedia StrategyTV Media ExecutionFREE TVCable ChannelsTVC Insertions 30s and 15s on weekendsSegments and Program SponsorshipTVC Insertions 30s and 15s on weekendsCrawler AdsTV Program Interruptions

According to a survey done by the AC Nielsen Media Research. Statistics show that ABS-CBN is the most watched channel among the A, B and C1 economic classes, as it got 79.4% viewership.http://www.pinoyexchange.com/forums/showthread.php?t=318609Followed byGMA7 at 50.87 percent. This is highest among theABC1 market at 79.4 percent. There is no breakdown as to what shows are being watched.30s and 15s TVC

During sponsored program and during weekendsFree TV Program Sponsorship of Century Star Condominium in one segment of ABS-CBN morning program Umagang Kay GandaTwice a week, every MONDAY and FRIDAY, Sustainable living tips and Condo 101: Space saving tips

Free TV Program Sponsorship of Century Star Condominium in one segment of ABS-CBN morning program Kris TVOne month, Condo Living Tips Segment on Kris TV sponsored by CSC

Cable Channels

People subscribe to cable TV to access more channels/programs and for clearer reception.30s and 15s TVC During sponsored program and during weekends

CRAWLER AD

TV PROGRAM INTERRUPTIONCREATIVE EXECUTIONPRINTPrint Media Execution

NewspaperMagazine11 col by 30 cms Centerspread, Full Color, MB and PS9 col by 53 cms, Full Page, page 3, PDI

Bleed PageInside Back CoverOutside Back CoverCreative Magazine Execution

22Why on print?Based on Synovate Media Atlas survey Class AB still read newspaperhttp://www.abs-cbnnews.com/-depth/09/07/11/digital-media-widens-reach-challenges-print-radio-synovateBased on Synovate Media Atlas survey Class AB still read magazinehttp://www.abs-cbnnews.com/-depth/09/07/11/digital-media-widens-reach-challenges-print-radio-synovate

Will be placing Full page, full color advertisement with position surcharge on Philippine Daily inquirer. (2 Sundays of January

Centerspread, full color ad on Manila Bulletin and Philippine Star

Two page ad stating comparison of an ordinary condo to Century Star Condominium to be featured on Sundays Issue, Lifestyle Section of the three major newspaper to support its tagline RAISING THE STANDARD OF SUSTATINABLE LIVING

Well be placing Bleed Page ads in these magazines and creative media execution in print.

Detachable book marks in magazines

Special Magazine CaseBind-in Cards for reservation with free appliance. Just present the card to CSC agent to confirm reservation and get the freebie.

Insert inside magazine and broadsheet, on the same page where the CSC print ad is located

One page magazine adMEDIA SCHEDULEJANUARY 2013-DECEMBER 2013January to MarchAiring of 30s commercials on Cable Channels during the selected programs we have chosenProgram Sponsorship on Free TVCrawler AD15s commercial airing during selected Free TV ProgramsOne month Condo living tips in Umagang Kay Ganda2 week Full Page AD in Philippine Daily Inquirer (Sunday issue)1 week each, centerspread Ad in Philippine Star and Manila Bulletin (Sunday issue)Outside Back Cover, Good Housekeeping Mag (January Issue) Home Magazine (February Issue)Magazine Case AD place on Condo Living Magazine (January Issue)

April to June Airing of 30s commercials on Free TV and Cable Channels during the selected programs we have chosenContinuous ad placement in newspaper, centerspread AD (April:MB, May:PS, June:PDI) Pocket Print AD with flyers/Brochure in Home Magazine and Philippine Tatler MagazineTV Program Interruption (Youre Watching) on Movie Channels like HBO and Star MoviesOne month, segment Living in a Condo, sponsored by CSC in Kris TVJuly to September15s commercial airing on Cable ChannelsYoure Watching TV InterruptionPocket Print AD with flyers/Brochure in Good housekeeping magazine and Home MagazineDetachable Book Marks Inside Front Cover Ad Extension (1 magazine per month)4 week Print Ad placement on Manila Bulletin and Philippine Star (2 each)Featured Story for CSC by comparing other condos to CSC, runs every month, each newspaperOctober to December30s commercial airing on Cable ChannelsYoure Watching TV InterruptionCrawler AdPocket Print AD with flyers/Brochure in Philippine Tatler and Condo Living MagazineDetachable Book Marks Inside Front Cover Ad Extension (1 magazine per month)4 week Print Ad placement on in Philippine Daily InquirerBind-in Cards for reservation with free appliance.Floor Plan AD, in the 4 selected Magazine

MEDIA SCHEDULE FOR 1 YEARBudget BreakdownBUDGET ALLOCATION

TV70%PRINT30%MEDIA BUDGET BREAKDOWNNEWSPAPERPDI953320 152,640.00 274,752.00 0.3 357,177.60 400,038.91 11 4,400,428.03 MB /PS1130300 99,000.00 178,200.00 0.3 231,660.00 259,459.20 9 2,335,132.80 1130280 92,400.00 166,320.00 0.3 216,216.00 242,161.92 8 1,937,295.36 8,672,856.19 MAGAZINEobcgatefolddouble pageGHK 157,905.00 834,900.00 187,110 1,179,915.00 HOME 157,905.00 417,450.00 187,110 762,465.00 CONDOLI. 834,900.00 187,110 1,022,010.00 TATLER 417,450.00 187,110 604,560.00 3,568,950.00 Creative Execution 8,500,000.00 20,741,806.19 TV (includes commercial, and other creative execution) 49,250,000.00 TOTAL BUDGETPhP 69,991,806.19 Chart1916789167890697

On channels/ ProgramsOn quality receptionOn price economy

Sheet1On channels/ ProgramsOn quality receptionOn price economyOthers2010(expanded)916782010916782010(expanded)90697Q52: What are your reasons for subscribing to cable TV / Satellite?Mega ManilaMetro ManilaSuburbs200820102008201020082010On channels/Programmes7990.78090.87590.1To have additional/more channels4679.44578.95181.5More movies/TV programs to watch2855.82857.12450.6To have better access to international channels/programs628.3729.8422.1Cartoons/Anime Network7-7-6-Sports Channel2-2-2-News Channel2-2-1-To be able to watch nice shows1-1-1-On quality of reception (clear reception)4767.44666.95469.2On price economy (i.e., to save, etc)17.517.617.2OTHERS (NET)4-4-3-Open hours of watching2-2---Informative1-1-1-So as not to use VCD/DVD anymore1-1-*-No commercials----1-Can be used even without antenna----1-NO comment0.2-0.3c