CERTIFICATION

PROGRAM

Become certified experience

professional by the European Centre for

the Experience and Transformation

Economy

The course started in 2003 to rethink the possibilities of creating more meaningful value

in business models in a rapidly changing and challenging economic landscape.

It attracts international participants all over the world to rethink the roles of your own /

others organisations and its value propositions. Learn with and from each other in our

unique cross-disciplinary & transformational experience.

PROGRAM

AMS # 10

DUNCAN STUTTERHEIM (2010)

I visit regularly refreshing courses for professors at Harvard or MIT. This is way way better, more profound, way more relevant content, the selection of speakers is 10 times as good, this is really different

“

“

former attendees of

PROF. JUAN SERRANO

BECOME

CERTIFIED EXPERIENCE

PROFESSIONAL

COURSE FOR

EXPERIENCE

PROFS

AMS # 14

ROB DE WITH (AVANS)

“I have never experienced such an in depth and

instructive course”

ASK YOURSELF

Today’s economy is dematerialising rapidly and we

are witnessing traditional business models become

obsolete one by one. We have seen it happening to

the travel, the music and other industries. Straight

line thinking stops, old handles don’t work anymore.

With new disruptive initiatives as AirBnB and Spotify

around the corner you can ask yourself;

Are you and your organisation fit

for the new economic landscape?

NAME DUNCAN STUTTERHEIM ID&T

’ My dream will become reality”

WHY

Every sound business challlenges its purpose, their

value proposition and business model in order to be

future-proof.

The way value is created and delivered is changing.

New value propositions emerge as traditional ones

become obsolete. Products and services are

increasingly interchangeable and become

commodities. Whereas personal experiences are

unique and worth sharing.

Faced with shrinking sales, rising operating costs, and

rapidly changes in consumer behaviour and needs,

more diverse competition, your industry has to make

sure that it delivers integrated experiences that create

and capture maximum value for your customers.

“ DOING THE SAME THING

OVER AND OVER AGAIN AND

EXPECTING A DIFFERENT RESULT

IS INSANITY “ ALBERT EINSTEIN

EXPERIENCE

ECONOMY

CERTIFICATION

JOE PINE

“They sometimes disagree with us “

LEARNING BY SHARING

We invite you to participate in a group of people that

will lift you out of your comfort zone. Learn to

explore, struggle with entrepreneurs, young heroes

and students to experience the difficulties of creating

something valuable, meaningful and sustainable is.

Break through paradigms and orthodoxies. Explore

and discuss new revenue models and discover if

they

work for you and your business.

Make your own business case happen

RACHEL MORTON NATIONAL AUSTRALIAN BANK

“ All speakers had a special story behind them

WHO SHOULD APPLY

For those who want to be ready in their own

industry and to set the tone. For fresh minded

executives, for those who are not afraid to be

confronted with their business status quo.

Most importantly, participants need to be

individuals with a truly explorative mind and an

entrepreneurial spirit – driven by a strong personal

mission. In the program, we will help you become

even better at visioning a better future,

orchestrating creative teams and driving

breakthrough results with meaningful impact.

Become a Certified Experience Professional.

PROGRAM 2014

The faculty will be mainly based in Amsterdam during

the course. Three of the ten workshops will be held in

Roskilde (DK), Aalborg(DK) and Leuven (BE). During

the 6 months, the program alternates between short

intensive workshops spent on location in Amsterdam

and assignments completed home and on the job.

With the full support of the experienced faculty,

participants put their new skills to work during the 6-

month course, as they embark on their personal

learning challenge.

Our certification program will transform the way

leaders think and work. In order to have the creativity

to stay flexible, being open minded, and create and

feel the future around them.

YOUR FACULTY OF INTERNATIONAL EXPERIENCE PROFS

ED PEELEN

European Centre for

Experience Economy

JOE PINE

Strategic Horizons STEVEN OLTHOF

European Centre for

Experience Economy

ALBERT BOSWIJK

European Centre for

Experience Economy

CHRISTIAN JANTZEN

Aallborg

University (DK)

IGOR MILDER

Talpa Connect

JOSEPHINE GREEN

Forward Thinker

MENNO VAN DOORN

Vint Sogeti

DUNCAN STUTTERHEIM

ID&T Sensation

YURI VAN GEEST

Singularity

University

topics date

> Strategic revolution March 13

> Psychology of experience March 14

> Developing experience value March 27

> Co-creation of value March 28

> Developing the xp eco system April 17

> High performance culture & change April 18

> New business modelling May 8

> Next practice business cases May 28

> Your own business case coaching June 18

> Final presentation & certification June 19

CERTIFICATION PROGRAM

2014

TRANSFORM

YOURSELF &

BUSINESS

SHARIN

G

LEARNING

CREATING EXPERIENCIN

G

*30 POINTS NIMA SENIOR MARKETING PROFESSIONAL

APPETISERS

On the present state of the experienc economy

Interview with Joe Pine

Transformational experiences Interview with

Christian Jantzen Aalborg University;

Co- creation by C.K. Pralahad

.

Become a Certified Experience Professional.

@

APPLY TODAY

CONTACT US FOR MORE

DETAILS OR JUST SAY

HELLO

experience economist

european center for experience

economy

info@experience-economy.nl

EXPERIENCE

ECONOMY

CERTIFICATION