ces 2016 recap: the autonomous 4k vr 3d iot drone awakens

7/23/2019 CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone Awakens

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CES 2016:The Autonomous 4K VR3D IoT Drone Awakens

David Berkowitz

CMO MR!"mr# $ "d%erkowitz


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About this reportIncluded here are thoughts and observations about CES 2016 the latest edition of the aConsumer Electronics Show held in Las Vegas !his version is still a draft" #ublished more

than thorough $or even co#% edited& !his dec' will be u#dated more in the coming da%swant to boo'mar' this" follow me on SlideShare for u#dates" or email me to re(uest the

!he most im#ortant section is on !rends and !hemes to #aint some #icture of what matt*e%ond that are e+am#les of ,life at CES- followed b% the fun meat about the most im#orannouncements and e+hibitors Some commentar% a##ears with those

Sources are constantl% cited in the bottom.right corner and in the notes" es#eciall% for co#urel% m% commentar% and #hotogra#h% Some great resources are listed at the end Cli

more detail and for some e+cellent reads

!han's for ta'ing the time to relive CES with me /ow we-ll s#end the rest of the %ear )git all meant aving attended CES for ten consecutive %ears" I-ve beenwra##ing m% head around it for a decade"but with a show com#rising 20 million s(uare s#ace across all that time" I 'now I-m ust scratching the service I ho#e to hear some of as well send them on over

3avid *er'owit4C5" 578anuar : 2016
http://www.slideshare.net/davidberkowitz/10-years-of-ces-20072016/3-Time_Travel_10_Years_ofhttp://www.slideshare.net/davidberkowitz/10-years-of-ces-20072016/3-Time_Travel_10_Years_ofhttp://www.mry.com/http://www.mry.com/http://www.slideshare.net/davidberkowitz/10-years-of-ces-20072016/3-Time_Travel_10_Years_of


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Table of Contents

& !rends and !hemes&


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Trends &

Themes

t t


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ren t eme rev ew part 2)

*elow are initial thoughts on maor trends and the themes more ,bac' of t

!his will be u#dated with more s#eci)c e+am#le of most or all of these" so snew versions1 Aartnershi# announcements trum# #roduct launches" as #artnershi#s g

#ronounced individual #roducts coming from collaborations mean less#arties wor'ing together

2 ?hat-s driving most of the #artnershi#sB Signs usuall% #oint to data


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ren t eme rev ew part 2)

10 *rands" agencies" #ublishers" ad@mar'eting tech remain #ractical" with

education on what-s ne+t $eg V7" new develo#ments in mobile& but huon what can be done this %ear

11 ,Aublic CES- and ,Shadow CES- 'ee# diverging as ,!ech South- becomesthing

12 Knfortunate silos as ,Aublic CES- is largel% for creatives" ,Shadow CES- media biggest (uestion is who in %ears ahead will bring those closest

1 !he fun is fading from the oor" even in once.ha##ening areas li'e Eurlots of big #artnershi# announcements and data land grabs don-t lend well to ash% demos

1D !rade show environment not best wa% to e+#erience self.driving cars" dV7 $long lines for short" limited demos& reinforcing CES as a teaser to a##etites" not a wa% to e+#erience what-s ne+t

1 Live.streaming from mobile a##s a hot to#ic but not a new one KM anare much better Arevious limits included getting on show-s s#ott% ?iNown networ' now L!E can su##ort it $if %ou have a generous data #lan

16 ?hen are we going to see a ton more robotsB Sur#rised demos remainregard


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product launches and power next-products

Lots of other #artnershi#s were noteworth%" includingF

& /ew *alance launching 3igital S#ort unit" #artnering with Intel o?ear watch

& ?hirl#ool adds


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2) !"ata# is most fre$uentl% the answerwhat#s drivin these partnerships

/ote #ush@#ull hereF sometimes it-s defensive egcom#etitors #artnering to #revent a third.#art% from #ower as a middleman

'IBM C(O )inni Romett#*


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&) Automotive is eatin C'

Es#eciall% fascinating were the

#artnershi#s coming out constantl%F& P5 Q00 million investment in L%ft" #lanto develo# eet of autonomous cars

& Nord connecting cars to


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) Transportation is bier than auto* afeatures all +inds of manned vehicles

t


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na steps up es n ast%le

uawei-s booth was ins#ired less

b% consumer electronics titansand more b% lu+ur% brands"signaling the% want to be 'nownfor (ualit% and not 'noc'.oG tech$see their smartwatch #ictured

here&

r c n o new pro uc s s ews owar


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r c n o new pro uc s s ews owarpremium product#s value (entertainmenhealth* time savin) rather than savin

+iThin,s thermometer: -.// O0u1us Ri2t: -//'5-.K 2or ,amin, 6C*

Ro%o 3D RMini 7%asi083D 9rinter: -.///

Chi11hu% 2rid,e: -3///

4K 3/de,ree ;9heri0am:-A ?ea1th%o@: -4//

(ddu

os success u pro uc s aren nece


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os success u pro uc s aren neceones that et most bu but provide mopractical* tanible value to bu%ers

Engadget-sCESincluded this gemight have anoitem of clothingto in 201 in tha motori4ed be

tightens and lo

!he *elt% #raisreminders thath%#e is worthleafter it-s #rinteme guilt% of so

too" I-m sure

) 231 i i t t f 45 b t l ill
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) 231 is important %ear for 45 but scale will clater6 best 45 now re$uires more powerful comand lower-end novelt% wears o7

< telling reminderFthe culus 7ifttestchec' to see if oneAC can run the rift


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pr n n was mar na e a biest opportunit% is for 929 and promwas oversold in past

Consumers have %et to )gure outwhat to use it for" and it-s still wa%too slow and wa% too e+#ensive


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13) 9rands* aencies* publishers* adtech remaipractical* with some education on what#s next bemphasis on what can be done this %ear

CES is a great time to #ush aforward.thin'ing vision for the%ears ahead $see an e+am#leofS5P-s 3are to 3isru#t contentat right&" but that usuall% bearsfruit further out 3iscussionswith sellers tends to focus onthe newest #roducts that canbe bought now while stillgetting some 'ind of )rst.

mover advantage
https://www.instagram.com/p/BAQCG82zhDZ/?taken-by=globalsmghttps://www.instagram.com/p/BAQCG82zhDZ/?taken-by=globalsmg


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11& 5edia" !ech com#anies further rift betweAublic CES" Shadow CES

!witter-s a #rime e+am#le

!echies at the Convention Center areusing and tal'ing about Aerisco#e

8et as CES started" !witter announceda new Conversational ad unit

#erfect to show mar'eters at theshow

/oteF !hat-s not a bad strateg%5edia bu%ers care more about adunits than live streaming *ut it-s aP7E


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11& 5edia" !ech com#anies further rift betweAublic CES" Shadow CES $con-t&

In Sin Cit%" !witterhad its own#rivate ,Shadow-cit%F !witter Cit%"KS


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12) ilos abound as Public C' is larel% for crehadow C' is for media6 who in %ears ahead wthose closest toether:


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excitement shifts from products tpartnerships

RIn the musical ,amilton"-


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wa% to experience autonomousvehicles* drones* 45

RereWs one wa% tobring bac' thee+#eriential magic ofCESF Shift the showoor in coming %ears

to *oulder Cit%"/evada" 0 milesoutside of Vegas"where the worldWs

)rst 3rone#ort is

1,)


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1,)


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1) =hen are we oin to more ro"emos remain tame in this reard

ere-s a sam#le of

veteran CES guideShell% Aalmer-s recommended e+hibits Nrom the full list"onl% two are inrobotics $to# left&one is telematics"and the other is ahome beer ma'er

?here-s R


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a or ex ors ac e ma or ssueteams with 4ox* 5e/code*


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An Inside

Look at

CES

uic+ plu? 05D releases new research on hott


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u c p u e eases e esea c o ooverh%ped tech as viewed b% mar+eters E conssee the full inforaphic via the lin+

mentioned C' brands amon 1 &


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mentioned C' brands amon 1F&posts

i + h t t t t ll li


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uic+ shout-out to some stellar panelis(than+ %ou allG)

mus ? av n e r pre-prorammf t t h ( @


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p p responses for %our smartwatch (%es* @ rused these H all the time)

Iramewor+ for chartin impact of


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Iramewor+ for chartin impact of %ou see at C'

Innovative

unction with @ntel


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con>unction with @ntel

othin is more romantic than ivin %our partrin that tells them to et more exercise and sl


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rin that tells them to et more exercise and sl

% wasn t t e e e rrat C':


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at C':

%our waist (but it doesn#t chare %phone li+e other belts)
http://xoo.co/http://xoo.co/


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phone* li+e other belts)

%ou ave connec e ever% o er nown to the internet* bu% 9runo H Sthe wBrst smartcan (%es reall%)
http://xoo.co/http://xoo.co/


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Brst smartcan (%es* reall%)


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!"

uite the wee+ for Lculus? 5ift oes on sale* prcrash site* founder apoloies for poor communaround .,88 pricin


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around .,88 pricin

I handled the messaging #oorl% Earlier last %ear" we

o[ciall% messaging that the 7ift\7ecommended s#ewould cost roughl% Q100= 5an% outlets #ic'ed the as R7ift will cost Q100]" which was honestl% a goodthe vast maorit% of consumers $and even gamers]& da AC an%where close to the rec s#ec" and man% #eo#confused enough to thin' the 7ift was a standalone dNor that vast maorit% of #eo#le" Q100 is the all.in coowning 7ift !he biggest #ortion of their cost is the AC7ift itself= To be perfectl% clear* we don#t ma+e on the 5ift.culus founder Aalmer Luc'e% in his 7eddit


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he =rote alread% aired itM in 1

;our

ext up? blended realit%:


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p %

Rne area IWm reall% e+cited about is the

collision between the 2.3 and .3 worlds!his is our version of the big bang" and wehave created an entirel% new categor%that we call *lended 7ealit% ?eWre

leveraging both immersive com#uting and3 #rinting to ta'e things from the#h%sical world into the digital world andbac' out to the #h%sical.


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!ideo

humor* news* music are biestopportunities


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pp

Iaceboo+


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!hroughout #anels and events on !uesda%

before the Ro[cial o#ening of CES" much ofthe tal' was about livestreaming" noted 7onAruett of


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ves ream s ov e s consumers rac from multiple anles with a sinle .&88camera


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&3-deree video (totall% separate from 45) waanother hot product cateor%F phericam wonTechstars# pitch competition for wearables/@oT


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p p

others li+e oPro as &3-deree vta+es o7


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"eferen#e


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& CES 2016 Innovation


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& 7ealit% Chec'F 2016 ?on-t *e the 8ear of


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3avid *er'owit4

C5" 578;mr% @ ;dber'owit4wwwmr%com

3avid*er'owit4;mr%com
http://www.mry.com/mailto:[email protected]:[email protected]://www.mry.com/

ces 2016 recap: the autonomous 4k vr 3d iot drone awakens

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