CFA & Social MediaCreating Safer Communities

November 2006 December 2007 March 2008

September 2008

May 2009

The journey

The numbers

• 202 videos• 1 million+

views

• 65,000 fans• 2.5 million update

views Jan & Feb 2010

• (CFA website – 2.2 million visits Jan & Feb 2010)

• 1000+ stories in 10 months• 250,000 visits

The strategic goals

1. vibrant online member news communications and open discussion

2. integrated traditional and ‘new’ media channels

3. direct communication with community (where they are / the way they want it)

www.cfaconnect.net.au

1. Vibrant News & Discussion

• consistent online/offline publishing

• media releases online

• share digital content with media

• new media complements traditional channels

2. Media integration

• decline in traditional media

• rise of online / social media as main source of news and information for many people

• power to communicate directly with mass audience like never before

3. Community Engagement

www.facebook.com/cfavic

Facebook fan feedback

• Sarah: “I don't have a home phone, internet coverage here, or radio reception . . . However, I do have free Facebook access on my mobile - I appreciate very much the information up here.”

• Eichelle: “There is a whole generation of people who do not watch the TV news or listen to the radio, they do however follow Facebook ‘constantly’ on either their computers or mobile phones.”

Latest developments

Facebook and

iPhone integration

www.facebook.com/cfavic

http://bit.ly/FireApp

Questions?