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Planning for Future Trends

Name

Title

Date

The Future of Marketing

Planning for the Future

• What do the future trends look like?

• What are the opportunities?

• How will these effect your business?

• How do you plan for these?

• Questions & Answer session


What is marketing?

Marketing is ‘the management process responsible for identifying, anticipating and satisfying customer requirements profitably’.


What are the Future Trends?

• Changing Consumer Attitudes

• Reputation Management

• Media Choices

• Return on Investment and how to measure it


What are the Opportunities? • New Technologies• Segmenting your market• How do I stand out in the crowd• Global markets


What about Social Media?

Requires new marketing etiquette:– Conversation– Courtesy– Transparency– Genuine– Sharing– Values


How will these effect my business?

• Business Success?

• Business Failure?


Consider:

• Product

• Price

• Place

• Promotion

• People

• Process

Where do I start


Create a Plan

• Integrate marketing into your business• Decide on what you want to achieve?• Decide what trends will have an impact? • Decide how you can meet these• Review resources, skills & capability and fill the

gaps• Create a Plan


Find Out More

The future of Marketingwww.cim.co.uk/filestore/resources/agendapapers/futureof marketing.pdf Regional Director-Christine Boswell-MundayChristine [email protected]

Visit our stand or visit www.cim.co.uk