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CFC’s Financial Webinar SeriesSocial Media:
Fad or Established Business Tool?
Financial Webinar Series
How to Submit Your Question
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Financial Webinar Series
CFC’s Financial Webinar SeriesSocial Media:
Fad or Established Business Tool?
Financial Webinar Series
• List the social media applications available to them.
• Describe how social media can be used to improve member contact.
• List the steps involved in establishing a social media presence.
• Describe the benefits of organizing and maintaining a social media presence.
• List the resources available to help them design and maintain a social media program.
As a result of this session you will be able to:
Financial Webinar Series
How many times a day does an average
user visit a social network site? Is it…
• 2 times a day.
• 3 times a day.
• 4 times a day.
• 5 times a day.
• 6 times a day.
Polling Question
Financial Webinar Series
Matt Rhoades,
Web Content Manager,
CFC
Financial Webinar Series
Today’s speakers include:
Scott Gates, CFC
Penelope Hinson, Horry EC
Deb Silverberg, AARP
Kevin Yingling, Delaware EC
Financial Webinar Series
Social Media: The Players
What are the tools available?
Financial Webinar Series
Social Media Options
• YouTube
• Flickr
Financial Webinar Series
Facebook by the Numbers…
• Founded in 2004
• 2009: 250 million users…2010: 500 million users…2011: 750 million users
• User Facts
― 50% of users log on during any given day
― 250 million access it on a mobile device
― Average Facebook user has 130 friends
― 70% of Facebook users outside United States
― Estimated 35% of entrepreneurs advertise on Facebook
Financial Webinar Series
Twitter?
• Founded 2006
• Allows users to send messages of up to 140 characters to followers
• Users? Estimates vary. Perhaps 300 to 400
million but only a fraction are active users.
Financial Webinar Series
YouTube
• If you’ve watched a video online, you’ve
probably gone to YouTube.
• Good business tool if you customize it and promote it.
Financial Webinar Series
Flickr
• Photo sharing site (owned by Yahoo).
• Create groups that can be private or public.
• Great for sharing photos with small or
large groups.
• Easily adapted for business use.
Financial Webinar Series
• Professional networking site
• Used by:
– People to network and find jobs
– Companies to find new business
– Companies to recruit
Financial Webinar Series
Scott Gates,
Managing Editor Solutions,
CFC
Financial Webinar Series
CFC’s Social Media Presence
What are we using and why?
Financial Webinar Series
CFC on Facebook
Financial Webinar Series
CFC on Twitter
Financial Webinar Series
CFC on YouTube
Financial Webinar Series
CFC on LinkedIn
Financial Webinar Series
Penelope Hinson,
Manager of Public Relations,
Horry EC
Financial Webinar Series
Horry Electric Cooperative
Using Social Media to enhance other
communication vehicles
Financial Webinar Series
Background…
• Launched Facebook presence in early
2009
• As of 3/16/10 we had 366 fans
Financial Webinar Series
Insights…
As of 10/7/11 indicate
• 787 Total Likes (total number of unique people who have ‘liked’ us)
• 194,142 Friends of Fans (total number of unique people who are friends of fans, excluding current fans)
• 662 Weekly Total Reach (9/28/11 to 10/4/11)
• 15 People Talking About This ( Number of unique people who have created a story about the Page)
Financial Webinar Series
• Gender and Age
• Noteworthy Fans
• Media
• Legislative Representatives
• Employees and their families
Demographics/Audience
Financial Webinar Series
Other Social Media
• Twitter launched in November 2009
- Currently have 486 followers
• Horry Electric Word Press Blog launched December 2009
- Currently have 41 active subscribers who get
email notifications
- All posts appear on main page of website
- RSS feed subscriptions are available, but not
tracked
Financial Webinar Series
Other Social Media
• Hoot Suite monitors ‘retweets’ and
‘mentions’ via Twitter
• Google search once a day for ‘Horry Electric’ in blogs/news/discussions/images
Financial Webinar Series
Putting It All Together
Major messages/announcements start with Blog post
• Automatically appears in news feed on website
• Automatically tweeted
• Automatically emailed to active subscribers
• Automatically distributed to RSS feed subscribers
• Manual posting on Facebook directly from Blog
(share option)
Financial Webinar Series
Putting It All Together
‘Briefs’ are posted only on Facebook
• Call to action to learn about energy tips, programs,
services, South Carolina Living magazine articles
and useful website tools
• Co-op Connections deals
• Political action and community events
• Weather/outages/reminders/updates/status reports
• National Co-op Month
Financial Webinar Series
Deb Silverberg,
Manager Social Communication,
AARP
Financial Webinar Series
AARP
Social Communications
Financial Webinar Series
Social Communications Team
Centralized Team Formed March 2011
• 5 individuals covering priority areas
• 1 blog managing editor
• 1 strategic oversight, coordination
Ambassadors, Allies and Stakeholders
• Member Communications
• Product and Services
• Education & Outreach
• Government Relations
• State Offices
Financial Webinar Series
Social Media Guidelines
• Best Practices
• Content Guidance
• Employee Personal Use
Financial Webinar Series
Social Media Strategy &
Measurement
• Support organization/campaign goals• Spread the message
• Ask for feedback
• Calls to action
• Social media is a tactic, not a strategy in a campaign. A tool in your toolbox.
• How do we measure success/ROI?• Reach
• Activity
• Engagement
Financial Webinar Series
Kevin Yingling,
Marketing Manager,
Delaware EC
Financial Webinar Series
Delaware Electric Cooperative
Using Social Media During Large Outages
Financial Webinar Series
Background to DEC Social Media
• Created Facebook & Twitter June 2009
• Information sent out via both avenues
• Soon after initial set up, we included Twitter feed for all Facebook posts
– Only had to post on Facebook to hit both
• Initial setup
– June 2009 – February 2011
• Only DEC could initiate a post
• Members could post under a DEC post
Financial Webinar Series
Background to DEC Social Media
(cont.)
• Initial information shared
– Energy efficiency & conservation tips
– Co-op Connections
– Beat the Peak notifications
– Co-op happenings
• Open House
• State Fair Presence
• Annual Meeting
Financial Webinar Series
Blizzards of 2010 & Hurricane Irene 2011
• How did we use Facebook?
– Outage Information
– Restoration Updates
– Emergency Operation Information
• Members with a smart phone are always connected
– Questions, outage notifications, words of
encouragement
– Utilize them to your benefit
Financial Webinar Series
Pictures Are Your Best Friend!
Financial Webinar Series
By the numbers: February 5-11, 2010
• From creation to February 5th
– 300 “Friends”
• 26 DEC posts via Facebook
• 192 posts from “friends”
• Gained 201 “friends”
Financial Webinar Series
By the numbers: Hurricane Irene
• August 23rd – 26th
• 41 DEC posts via Facebook
• 254 posts from “friends”
• Gained 235 “friends”
Financial Webinar Series
Now…let’s turn it over to our audience!
Financial Webinar Series
Please take a minute to complete
the NRECA survey.
If you are requesting CPE credits, this is If you are requesting CPE credits, this is
a requirement.a requirement.
Financial Webinar Series
WWW.NRUCFC.COOP
Events &
Training Tab
Look for the replay of this
program early
next week
Financial Webinar Series
The AARP Social Communications Starter Kit: www.slideshare.net/tammygordon/social-
starter-kit
The AARP Social Media Guidelines: www.slideshare.net/tammygordon/aarp-social-
guidelines2010
The YouTube Business Tool:
http://mashable.com/2010/04/23/youtube-small-business/
Financial Webinar Series
Horry Electric Cooperative
Website: www.horryelectric.com
Blog: http://horryelectric.wordpress.com/
Facebook: www.facebook.com/pages/
Horry-Electric-Cooperative-Inc/77182677537?ref=ts
Twitter: http://twitter.com/HorryElectric
YouTube: www.youtube.com/user/HorryElectric
Financial Webinar Series
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Financial Webinar Series
How to Submit Your Question
Step 2: Click on the Send button.
Step 1: Type in your question here.
Financial Webinar Series