cfo global outlook 2008 - cfo.com · cfo global outlook symposium, ... global outlook readership...

CFO Global Outlook 2008

Forward looking, outward looking: CFO Global Outlook goes live


Exploring the experiences of the world’s most influential CFOs, CFO Global Outlook 2008 will bring you a fresh perspective on the key opportunities and challenges facing companies around the world.

This November sees the launch of the inaugural CFO Global Outlook Symposium, offering the world’s most influential business strategists interactive opportunities to assess the most pressing issuesfor the year ahead.

Three channels of engagement


Authoritative and interactive


Readers of the publication opt to attend event in London

Delegates refer to editorial content

Readers access interactive content online

Website drives delegate interest

Delegates access content and webcasts following event

The CFO Global Outlook audience


Dynamic

CFOConcerned with

global issues

World-leading organisation

A fast-track into the global boardroom


CFO Global Outlook readers:Approve major investmentInfluence decision-making at board levelRepresent a broad range of industries across EuropeThink beyond their borders98% of readers are interested in reading about the experiences of their peers outside Europe.

Source: Global Outlook Readership Survey

The CFO Global Outlook audienceCirculation: 47,500


Treasurer/Hd of Treasury,

2.9%

CFO & FD, 46.0%

Controller/ Chief Accountant,

14.4%

Owner / Partner, 1.7%Other, 2.3%

Chrm/Pres & CEO & MD & Other Dir/VP, 25.4%

Source: BPA Worldwide June 2007

CFO Global Outlook in print


Published in November, this sixth annual editionfrom CFO Europe will be packed with reflections on the past and predictions for the future.Sections:

CFOs on the recordLeadershipAccounting & reportingDealmakingTreasury & risk managementTechnology

CFO Global Outlook in print


Opportunities: ‘Ownership’ of key editorial sections; creative formats including wardrobe gatefolds, cover gatefolds, cover wraps, belly bands; run-on copiesBenefits:

Direct access to 47,500 of Europe’s top finance executivesPositioning as a forward-looking, global brandPlacement within trusted and valued editorialRepeat exposure throughout the yearOpportunity to extend to multiplatform branding Bonus distribution to top Economist readers

The 1st Annual CFO Global Outlook Symposium, November 29, 2007, London


The world's most influential business strategists on stage and in the audience will assess the challenges and opportunities facing companies around the globe. By reflecting on the highs and lows of 2007and discussing the challenges in the year ahead, this event will deliver a dynamic and inspiring environment in which to debate, learn and network.

Confirmed speakers include:

Erasmus University Rotterdam:Kees Koedijk, Professor of Financial ManagementCadbury Schweppes:Mark Reckitt, Group M&A and Strategy DirectorStora Enso: Hannu Ryöppönen, CFORio Tinto: Guy Elliott, CFO and Executive DirectorUFO Moviez: Ashish Malushte, CFOSuez Group: Gérard Lamarche, CFO and SEVP Finance


Opportunities: Lead sponsorship with cross promotion online, via webcasts, and in print; support sponsorship including sponsored speakerBenefits:

Delivery of thought leadership content Opportunity to network one-on-one with hard-to-reach CFOsAssociation with global, opinion-forming eventHigh-profile interaction through multiple channels

The 1st Annual CFO Global Outlook Symposium, November 29, 2007, London

CFO Global Outlook online


CFOEurope.com will merge with CFO.comthis October. This is an ideal time for advertisers seeking to position themselves as global brands to feature on the new site.

CFO Global Outlook online


Opportunities: Webcasts, roadblocks, audio content, ‘sponsorship’ of key editorial Benefits:

On-demand access to event material including sponsored video content/interviews with your CFO/senior executive speakerInteractive means to dovetail into themes of magazine/conference Alignment with launch of global websiteBroadening of exposure to global audienceAdds legacy to symposium marketingExtension into email marketing via newsletters

What our readers say…


CFO Global Outlook is a brilliant idea and tool for a sound start to the new year.

François Burnand, CFO, Baumgartner Paper Holding, Switzerland

CFO Global Outlook is very interesting for me because I work in a strictly French environment. For me it provides an international outlook.

C. Swiderski, CFO, Cana, France

What our delegates say…


“CFO Europe, through a myriad of activities, reinforces and signifies the role of CFOs in the increasingly demanding corporate world.”

“CFO Europe is a vital communication medium for the CFO, keeping her/him abreast of developments in the market. The Forums and Summits enable top-class networking opportunities and sharing of best practices in a stimulating environment.”

Source: Delegate feedback, CFO Europe Conference evaluation form

Previous advertisers include:


Advertising opportunitiesSEPT £ OCT £ NOV £

Section ‘sponsorship’ £24,348

Single page to DPS Gatefold £35,184

Roadblock (CFO.com/Europe) £10,000

Sponsored webcast £15,000

EXTRAS Cover-wrapped copies -500

£3,000

£10,000 Roadblock (CFO.com/Europe) £10,000

CFO Global Outlookemail newsletter £3,360

EVENT

Lead sponsorship at The 1st Annual CFO Global Outlook Symposium £40,000Branded eCasts and

event webpageInc in spons. Support sponsorship at

the 1st Annual CFO Global Outlook Symposium £30,000

CROSS-PLATFORM*

Sponsorship of editorial section, support sponsorship of event, post-event webcast (including banner advertisements to drive traffic), 500 cover wrapped copies

£60,000

Branded eCasts and event webpage

Inc in spons.

ONLINE Roadblock (CFOEurope.com)

PRINT

Contact


Mark BullerEmail: [email protected]: +44 (0)20 7576 8092

Glen SullivanEmail: [email protected]: +44 (0)20 7576 8094

Duncan WestEmail: [email protected]: +44 (0)20 7576 8091

To discuss creative advertising opportunities and customised multi-platform solutions, please contact:

Appendix


Today’s CFO is the main decision maker

“The person holding the CFO titleinevitably becomes the company's mandatory go-to guy, the bodyguard through whom every question and

decision must pass before reaching the CEO.”Jack Welch BusinessWeek, September 2006

The CFO Europe communityAn exclusive and elusive club of senior financial business leaders rely on CFO Europe for insight and networking opportunities.

Jeff van der EemsCFO, United Biscuits

CFO Europe provides me with an important link to the broader finance community. The articles and interviews keep me abreast of developments in the industry and offer world-class examples of CFO excellence.

The CFO Europe communityCFO Europe’s readers engage with a range of offerings.

Print: Circulation of 47,500. Readers request renewal annually.

Online: 13,000 unique users per month. 15,000 registered to receive email newsletters.

Conferences: Premier educational forums for European SFES, featuring an outstanding list of leading CFOs who share insights and best practices with their peers

Research: Original research and thoughtful analyses that dissect emerging trends in business & financial management across Europe

21.8% 22.4%

Reader coverage of CFOs in Europe:

3.7%

Source: EBRS , 2006

2.1% 3.3% 1.5%

CFO Europe owns this highly coveted niche

CFO Europe is requested and valued

2119724157

3200035162

3863442760

4500047506

05000

100001500020000250003000035000400004500050000

1st Qtr1999 2000 2001 2002 2003 2004 2005 2006

124% growth since launch. 100% individually requested.

Circulation 1999 - 2006

Source: BPA December 1999-2006

7.02%

39.61%

59.70%

64.59%

0.16%

-10.77%

-13.23%

-43.41%

2.20%

The highest % of growth in audience reach for pan-European business titles

Source: EBRS 2006

+65%

+60%

+40%

+7%

+2%

0.16%

-11%

-13%

-44%

% change 2004-6

CFO Europe has the highest growth at:

65%CFO Europe

Euromoney

FT

WSJE

Economist

Business WeekInstitutional InvestorFortune

Forbes

A dedicated readershipNo other pan-European business magazine is read by a significant number of CFO Europe readers

HBR: 18%

Euromoney: 10%

BusinessWeek: 10%

Institutional Investor:

18%

Forbes: 12%

Fortune: 11%

*The Economist and CFO Europe are both publications of The Economist Group

Source: EBRS 2006

The Economist: 26%*

Receive undivided attention…now and laterwith a CFO.com webcastCFO.com webcasts, createdjointly by the sponsor and CFO.com,are free and interactive. Attendees viewan audio-accompanied presentationand communicate with peers and apanel of experts through polls and aQ&A session.

The audience of senior finance executives register through a customisable processand all leads are delivered to you and available for mailing and follow up.Webcasts receive extensive promotion on the CFO.com homepage and through ournewsletters.

Remain accessible and continue receivingvaluable leads

Our On Demand feature allowsevery webcast to be archived andsearchable on CFO.com, allowingbusy executives to reviewpresentations at their convenience.

On Demand ensures that yourpresentation is available andviewable at all times, sending youqualified leads long after your liveevent has ended.

cfo global outlook 2008 - cfo.com · cfo global outlook symposium, ... global outlook readership...

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