CFO Europe

CFO Europe, a member of The Economist Group, is the leading monthly business magazine for senior finance executives working in Europe’s largest organisations.

Published ten times a year. Provides in-depth coverage of strategic financial management and its impact on corporate bottom

lines. Global stable of magazines, which includes CFO (US), CFO Asia, CFO China, and CFO Russia*. These publications reach over one million readers every month.

CFO Europe provides unique insight into the key challenges at the top of the CFO’s agenda.

What makes CFO Europe the CFO’s chosen monthly? Original Research

Quarterly CFO Business Outlook Survey as featured in the FT and on CNN & CNBC Annual Working Capital Survey 2007 Cash Masters Scorecard (October 2007) Capital Spending Scorecard (October 2006)

Global Perspective “High Maintenance” – Report on joint ventures in China. (October 2007) Special Banking & Finance supplements feature articles and surveys about global banking

issues of interest to CFOs (March 2007) “Earth, wind and fire” – Report on emerging new markets that help companies cope with

climate change risks (April 2007) Unique Industry & CFO Profiles

One of the first publications granted an interview with Aditya Mittal CFO of Mittal Steel after the group’s high-profile takeover of Arcelor. (September 2006)

First to publish an in-depth interview with Rob Ruijter, CFO of VNU, about his role in Europe’s largest leveraged buyout in 2006. (December/January 2007)

Few publications were granted an interview with Peter O’Brien, CFO of Rosneft, before the Russian oil giant’s record-setting IPO, CFO Europe published this highlight in June 2006.

One of the only publications to feature interviews with the legal defence team of former Parmalat CFO, Fausto Tonna. (May 2006)

First to publish an interview with Teléfonica CFO Santiago Fernández Valbuena, following the company’s £18 billion takeover of UK mobile operator O2. (December/ January 2006)

*Produced by B2B Media under license from CFO Publishing Corporation

Advertiser Benefits CFO Europe is the only magazine that helps CFOs master the strategic and financial challenges of a fast changing business environment. CFOs need CFO Europe and the advertising is as voraciously read as the editorial. CFO Europe provides a special vehicle for advertisers because:

The focused editorial environment puts the needs of the reader first, inspiring a loyal readership from issue to issue.

It delivers the dynamic combination of high profile and low wastage so your message gets to more of the people who matter.

We can take advantage of all the resources of The Economist Group, to ensure that CFO Europe is the very best from cover to cover.

With CFO around the world we have built a global brand that can deliver you into the boardrooms of the most dynamic companies – worldwide.

With the proven track record of CFO in the US, CFO Asia, CFO Russia* and CFO China, the global network of CFOs is growing fast – every reason to start a long-term partnership early.

CFO Europe is the only pan-European monthly magazine specifically written to guide new strategic-thinking CFO – and research shows CFO Europe to consistently be one of the most effective ways to reach these powerful individuals amongst pan-European business titles.

CFO Europe is a vital partner to advertisers who need to attract the attention of a senior decision-making audience across Europe: individuals who specify and authorise the purchase of goods and services for the efficient running of their companies.

Reader satisfaction… “CFO Europe is a fantastic magazine. As a long-term subscriber, it is one of the few publications that I never miss. Our company, Willis, provides risk solutions to international CFOs, so for me CFO Europe is a ‘must read’ every month. Unlike the majority of other business titles in the market, CFO Europe concentrates on key issues that directly affect CFOs in Europe, bringing its readers a much needed mix of European and global insight in a way that other magazines haven’t been able to. For CFOs in Europe’s largest companies, this magazine is essential reading. Those who do not read it (yet) are at a competitive disadvantage.” Artur Niemczewski, Chief Operating Officer, Willis International Holdings (WIH) “CFO Europe is a must-read publication.” David Vecchi, Financial Director, Wolters Kluwer, France “CFO Europe provides clarity and insight on key issues.” Sheree Whatley, former CFO, Swiss Re Insurance UK “CFO Europe provides me with an important link to the broader finance community. The articles and interviews keep me abreast of developments in the industry and offer world class examples of CFO excellence.” Jeff van der Eems, CFO, United Biscuits

*Produced by B2B Media under license from CFO Publishing Corporation

Dates & Deadlines CFO Europe will be published ten times a year. ISSUE ON SALE RESERVATION MATERIALS FEBRUARY February 6 January 25 January 29 MARCH March 5 February 22 February 26 APRIL April 9 March 28 April 1 MAY May 7 April 25 April 29 JUNE June 4 May 23 May 27 JULY/ AUGUST July 9 June 27 July 1 SEPTEMBER September 3 August 22 August 26 OCTOBER October 8 September 26 September 30 NOVEMBER November 5 October 24 October 28 DECEMBER/ JANUARY

December 10 November 28 December 2

Advertisement Dimensions Double page spread type area 254mm deep x 384mm wide Double page spread trim 273mm deep x 412mm wide Double page spread bleed 279mm deep x 418mm wide Full page type area 254mm deep x 178mm wide Full page trim 273mm deep x 206mm wide Full page bleed 279mm deep x 212mm wide Half page horizontal 124mm deep x 178mm wide Half Page vertical 254mm deep x 88mm wide Quarter page 124mm deep x 88mm wide Live matter area: Type material or other illustrative material on a non-bleed page, or on a bleed page but not intended to bleed, must be kept 10mm within quoted trimmed size on all four sides.

For material specifications, please telephone Allen Fisher on: tel: +44 (0) 207 576 8099 or email: allenfisher@cfoeurope.com

Inserts: Inserts are to be delivered to the following address: Attn: Janet Carrison, Mercury International Ltd., Mills Road, Quarry Wood, Aylesford, Kent ME20 7WZ Important: Please ensure that all packages/boxes are marked “CFO Europe, name of advertiser, month of insertion, quantity, box y of z”. If this information is not supplied the delivery may be turned away.

2008 CFO Europe Editorial Calendar

Note: Editorial calendar is subject to change.

Issue Special Features Reader Surveys Ad Booking Deadline

Ad Copy Deadline

Bonus Distribution

February Special Section: Human Capital Business & the Environment Top 10 Concerns of CFOs 25/01/08 30/01/08

March Special Section: Banking & Finance Outsourcing 22/2/08 27/2/08 •CFO European Summit, The Jumeirah Carlton, London –

4/03/08-5/03/08

April Emerging MarketsInsurance CFO Business Outlook* 24/3/08 27/3/08 •CFO Breakfast Briefing: CFOs and The Talent Gap, The

Economist Tower, London – 10/04/08

May Celebrating 10 years of CFO Europe Top 10 Concerns of CFOs 21/4/08 24/4/08 •CFO Working Capital Management Forum, Claridge’sLondon – 22/05/08

June Special Section: CFO & Technology 26/5/08 29/5/08 •CFO Emerging Markets Forum, The Landmark, London –19/06/08

July / August Working Capital/ Cash Management CFO Business Outlook* 23/6/08 26/6/08

September Supply Chain Top 10 Concerns of CFOs 25/8/08 28/8/08 •EuroFinance International, Barcelona

October Special Section: Banking & Finance CFO Business Outlook* 22/9/08 25/9/08 •CFO Working Capital Management Forum, The Stanhope Hotel, Brussels – 09/10/08

November Business Travel Top 10 Concerns of CFOs 27/10/08 30/10/08

December / January Deals of the Year 1/12/08 04/12/08

*CFO Business Outlook Survey – a quarterly poll providing a valuable business barometer on how CFOs across the world believe the economy is shaping up and the perceived impact on their business.

PLUS: Every month...· In Tech - IT trends and news · Deals - our monthly look at corporate finance, from debt to equity and the trends in capital markets· Your Move - for career and management advice · Grapevine - the latest on finance’s movers and shakers

For more information on advertising opportunities in CFO Europe, please contact: Mark Buller, Sales Director, tel: +44 (0)20 7576 8092, email: markbuller@cfoeurope.com, Toby Saunders, Account Executive, tel: +44 (0)20 7576 8408, email: tobysaunders@cfoeurope.com, Duncan West, Account Manager, tel: +44 (0)20 7576 8091, email: duncanwest@cfoeurope.com or Matthew Blay, Account Manager, tel: +44 (0)20 7576 8093, email: matthewblay@cfoeurope.com.

Conditions of Acceptance

The following terms of business apply to all advertisements accepted for publication by CFO Europe (including, without limitation, advertising, promotional and other materials to be distributed with CFO Europe) and govern the contract between The Economist Newspaper Limited as the publisher of CFO Europe and its advertisers. 1. The written submission of an insertion order prior to the submission of the finalised advertisement is merely a reservation of space,

not an offer to contract, which booking can be cancelled at any time by CFO Europe and by the advertiser up until the deadline specified in paragraph 12. The expiry of this period constitutes a firm contract for the booking of space by the advertiser, but CFO Europe reserves the right to require changes to the advertisement or, in CFO Europe’s absolute discretion, to reject it if it contravenes any legal requirement or editorial policy.

2. CFO Europe reserves the right to decline any advertisement. 3. CFO Europe will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear from

any cause whatsoever nor does it accept liability for errors in any advertisement published, nor its failure to appear on a specified date.

4. Conditions applying to an order should be incorporated in the order. Printed conditions on orders will not be accepted as binding. 5. In the event of copy instructions not being received by the copy deadline, CFO Europe reserves the right to repeat the copy last

used. Late delivery of material after the copy deadline will incur forfeiture of the space booked at full cost. 6. CFO Europe cannot accept responsibility for changes in copy unless these are confirmed in writing and in time for the changes to

be made. CFO Europe reserves the right to charge for any additional expense involved in such changes. 7. Copy matter must conform to CFO Europe published requirements: any additional work involved will be charged for. 8. CFO Europe will not be responsible for errors in copy where complete material is supplied or copy has been approved by the

advertiser. 9. The advertiser shall bear the risk of and be responsible for the insurance of all artwork and other advertisement material delivered

by him to CFO Europe, and CFO Europe cannot accept any liability for any loss or damage. 10. CFO Europe reserves the right to destroy all materials which have been in its custody for three months. CFO Europe may exercise

this right without giving further notice to the advertiser. 11. Classified advertisements are set in house style unless otherwise agreed by CFO Europe. 12. Cancellations of bookings cannot be accepted within eight weeks of insertion dates. Late delivery of material after the final

deadline will incur forfeiture of the space booked at full cost. 13. Acceptance of an advertisement by CFO Europe constitutes a warranty by the advertiser to CFO Europe that: 13.1 The advertisement does not in any way contravene the provisions of the Trade Descriptions Act 1968; 13.2 The advertisement has been approved by an authorised person in accordance with the provisions of the Financial

Services Act 1986 and any rule or regulation relating thereto; and 13.3 The advertisement is not in breach of the Financial Services Act 1986 or any rule or regulation relating thereto (as

amended from time to time). 14. Orders subject to a series discount must be completed within 12 months. Series discounts are granted on a page column basis for

advertisers’ individual campaigns only. 15. Credit accounts are strictly net and must be settled within 30 days of insertion date. If accounts are not settled within 30 days,

agency commission may be reduced to 10%. Agency commission on accounts outstanding after 90 days will be reduced to 5%. If an account is overdue CFO Europe reserves the right to suspend insertions.

16. Cheques or money orders should be made payable to The Economist Newspaper Limited. 17. If a cancellation results in an advertiser failing to reach agreed insertion levels to qualify for a series discount, the

advertiser will be surcharged on prior insertions at the relevant level of series discount. Indemnification

18. All advertisements booked to appear in CFO Europe will only be accepted on the condition that the advertiser agrees to indemnify and hold the publisher, its servants and agents harmless against any and all losses, claims, damages or liabilities to which it or they may become subject and to reimburse it or them for any reasonable legal or other expenses incurred in connection with the defence of any actions relating to the publication of the acknowledged advertisement in CFO Europe, including but not limited to, actions arising out of or based upon:

18.1 any alleged libel, slander, defamation or invasion of any person’s right to privacy or publicity, or any similar right in any jurisdiction; 18.2 any alleged copyright or trademark infringement of title or slogan, or any claim of plagiarism or piracy, or any similar right in any

jurisdiction; 18.3 any claim for unfair competition or misappropriation or any alleged violation of the United States (i) Federal Trade Commission Act,

(ii) Lanham Act or (iii) other Federal or state law regulating unfair competition or the content of advertisements; 18.4 any alleged violation of the United States (i) Security Acts of 1933 (as amended) (ii) Securities Exchange Act of 1934 (iii)

Investment Advisers Act 1940 or (iv) other Federal or state law relating to the public offering of securities of investments or the giving of advice with respect thereto; and/or

18.5 any claim brought in relation to the Financial Services Act 1986 and any rule or regulation relating thereto or any similar legislation in any jurisdiction.

19. The advertiser covenants that it (i) will make diligent efforts to determine that all material contained in the advertisement will in fact be true, will not be misleading or contravene any relevant advertising standards, and (ii) will not use the name or portrait of any person without first having obtained the written consent of such person, or if a minor, of his or her parents or guardian.

Today’s CFO The role of the CFO (Chief Financial Officer) has changed dramatically - from that of a backward-looking financial policeman into a forward-thinking strategist whose main job is to provide advice on a wide range of issues to chief executives and other senior colleagues. At company after company throughout Europe, the CFO has effectively become the deputy CEO. CFO Europe is written for this new generation of CFO.

We monthly examine the broad implications of strategic decision-making in corporations. Provide in-depth coverage of issues that are of interest to a specialised financial audience. Analyses the trends that are transforming the finance function. Provide the readers with the timely insights and knowledge they need to turn these changes to their

advantage. CFO Europe’s editorial mission statement is: “To provide readers with the practical information they need to perform their jobs more effectively and to add value to their organizations.” Who reports to the CFO?

Treasurer

***

Admin& HR

InternalAuditor

CIOVPTax

VPFinance

CorporateController

VPCapMkts

RiskMgmnt

FX EmployeeBenefits/Pensions

Board of Directors

DivisionControllers

Head of FinancialReporting

Head of Budget/Planning

Head of FinancialSystems

Head of Financial Analysis/Forecasting

GroupCFO

InvestorRelations

BusinessUnitFinancialDirectors

* Responsibilities include:Wholesale banking (cash management, working capital management..)

** Responsibilities include:Investment banking (capital raising, M&A advisory..)

Circulation A respected source offering CFOs a gateway to their peers The traditional role of CFOs as cheque signers and expense approvers within companies still very much applies. This gives them enormous influence over corporate budgets, and indicates a level of affluence in their personal lives. Their new, broader responsibilities are boosting their spending power and influence to new heights in areas ranging from derivatives to telecommunications, from IT networks to travel budgets and from health insurance to corporate relocation. You can target these decision-makers most effectively through the pages of CFO Europe. Total Circulation: 50,187 senior executives across Europe (June 2008, BPA WW) Geographical Breakout

Others8.0%

Spain4.2%Italy

4.6%

Benelux8.4%

Scandinavia7.1%

Germany16.2%

France15.5%

UK36.0%

71.9% C-LEVEL EXECUTIVES

Job Title Breakout

CFO Europe is 100% individually requested. Only registrants who meet our strict circulation criteria, audited by BPA Worldwide, qualify to receive a

free subscription.

Source: June 2008, BPA Worldwide

Owner/ Partner1.6%Controller/ Chief Acct

22.7%

Others1.7%

Treasurer/ Head of Treasury

2.0%Chrm/Pres & CEO & MD & Other Dir/ VP

21.5%

CFO/FD50.4%

Circulation: UK A respected source offering CFOs a gateway to their peers The UK edition of CFO Europe provides advertisers with the opportunity to target this senior decision-making audience in the UK only. Total Circulation: 18,089 senior executives in the UK (June 2008, BPA WW)

Job Title Breakout

Chief Accountant11.4%

Owner/ Partner1.9%

Treasurer/ Head of Treasury

1.8%

Others2.4%

Controller37.3%

Chrm/ Pres & CEO & MD & Other Dir/VP

13.3%

CFO/FD31.8%

Industry Breakout

Oil & Gas/ Constr/ Utilities7.3%

Med/ Health & Govt/ Def/Ed14.5%

IT & Telecoms5.3%

Banking/Fin/ Insurance14.4%

Others3.0%

Manufacturing18.6%

Travel/ Shipping3.1%

Mech/ Chem/ Eng3.6%

Service Industries & Media16.1%

Retail/Dist. & Food/ Drink/Tobacco & Textile

Clothing14.2%

Source: June 2008, BPA Worldwide

Growing success EBRS 2006 Results (conducted by Ipsos)

CFO Europe ranked No.1 for readership growth outperforming all other European titles on EBRS 2006 for the fourth year running.

7%

40%

60%

65%

0%

-11%

-13%

-43%

2%

CFO Europe Euromoney Economist

WSJE

FT

Business Week

Institutional. Investor

Fortune

Forbes

Job title: CFOs (universe: 46,672)

05

1015

2 02 53 03 54 04 550

050100150200250300350400450500

Coverage 22.38 21.75 14.05 3.66 3.32 2.14 1.51Composition 45.43 17.57 14.15 11.92 14.24 9.18 5.71Index 430 166 134 113 135 87 54

CFO Europe FT Economist eFortun Euromoney IHT WSJE

CFO Europe is the No.1 magazine for CFOs across Europe.

C-level executives: Company size 1000+ employees (universe: 79,967)

0

5

10

15

2 0

2 5

3 0

3 5

020406080100120140160180200

Coverage 15.75 11.95 9.22 4.21 3.35 2.98 2.95Composition 21.8 20.62 32.06 23.5 21.63 21.89 21.69Index 120 114 177 130 119 121 120

FT Economist CFO Europe Fortune WSJE IHT Euromoney

CFO Europe has the highest concentration of C-level executives in Europe’s largest companies.

#1 for profile and #2 for coverage for C-level executives whose main responsibility is banking & financial services for corporate clients. #1 for profile and #2 for coverage for top executives whose main responsibility is IT. #1 for concentration of C-suite purchase decision makers for over 55% of business service categories measured. #3 for coverage of concentration of C-suite purchase decision makers for 97% of business service categories measured.

Growing success Global Capital Markets 2006 Results (conducted by Objective Research)

Europe

12%

15%

17%

17%

19%

19%

26%

32%

41%

50%

WSJ

Bloomberg Mkts

The Banker

Corporate Finance

HBR

Inst. Investor

Euromoney

CFO

The Economist

FT

Universe: 1743

Worldwide

18%18%18%19%

21%22%23%

34%34%

38%41%

Corporate FinanceTime

EuromoneyBloomberg Mkts

HBRInst. Investor

FortuneFT

The EconomistWSJCFO

Universe:3720

Top 2,000 Companies by job title (CEO/CFO) CFO is the #1 delivery of CEOs/CFOs worldwide.

Worldwide

6%

31%

35%

39%

40%

48%

IHT

Fortune

FT

The Economist

WSJ

CFO

Universe: 1857

Europe

7%8%

11%13%14%

16%23%

43%46%47%

IHTNewsweek

TimeFortune

WSJEInst. Investor

EuromoneyCFO Europe

EconomistFT

Universe: 905

Top 2,000 Companies readership by job title (Board Directors)

Europe

6%

8%

11%

11%

15%

20%

27%

38%

46%

57%

Newsweek

IHT

Time

Fortune

WSJE

Inst. Investor

Euromoney

CFO Europe

Economist

FT

Universe: 1167

Worldwide

8%

9%

24%

41%

43%

44%

IHT

WSJE

Fortune

The Economist

FT

CFO

Universe: 1979

CFO

Website: cfo.com Launched: 1985Circulation: 450,050 Frequency: 12x per yearPublished in the US, for over 20 years, CFO has been the one magazine devoted entirely to interests and concerns of CFOs and other C-level readers. As a result CFO readers exhibit the highest degree of loyalty among all major business magazines. CFO is the only magazine in the Intelli-Quest Top Ten for both composition and coverage for C-level executives. CFOs C-level composition is more than four times that of Forbes, Fortune and BusinessWeek. CFO is also #1 worldwide for reaching large company CEOs/CFOs.

CFO Europe

Website: cfo.com/europe Launched: 1998Circulation: 50,178 Frequency: 10x per yearPublished in London, CFO Europe is the fastest growing European business magazine. It has the highest concentration of C-level executives working in the largest European companies and ranks #1 in composition for CFOs, C-level and Board-member executives. Also, CFO Europe is #1 for purchase-decision authorisers.** CFOs in over 17 countries rely on it for insight and guidance on a wide range of business issues.

CFO Russia (Produced by B2B Media under license from CFO Publishing Corporation)

Website: N/A Launched: 2007Circulation: 25,000 Frequency: 12x per year

Moscow is now one of the leading forces in the global financial market. The first issue of CFO Russia will be published under a license by B2B Media and circulated to some 25,000 Russian finance executives. The monthly title will be in Russian and will carry local content produced by B2B Media’s journalists as well as a selection of translated articles from CFO magazine in the United States, CFO Europe and CFO Asia.

CFO’s International EditionsTogether, CFO and its international editions deliver more of the top 2,000 company CEOs/CFOs than any other publication worldwide.

- Global Capital Markets 2006

*Source: ABRS, 2006 **Source: EBRS, 2006

CFO Asia

Website: cfoasia.com Launched: 1998Circulation: 40,118 Frequency: 10x per year

CFO Asia is the only pan-Asian magazine targeted specifically for strategic business leaders. It reaches eleven countries from Japan to India, and is #1 for coverage against CFOs and other senior financial decision makers.*

CFO China

Website: cfochina.net Launched: 2002Circulation: 50,000 Frequency: 11x per yearAs the Chinese economy is booming, so is CFO China. Circulation has doubled in the last year, making it one of China’s leading in-language business publications. Its editorial is focused on the strategic and financial issues of China’s senior business leaders, and, unlike other Chinese business editions, its circulation is controlled. A fast growing stable of advertisers is attracted to CFO China not only for business related issues but also for corporate campaigns and high-end consumer ads as well.

CFO’s International EditionsOur job is to serve CFOs. Yours is to reach them. Because the CFO’s role keeps growing, both in geographies and in areas of expertise, we offer a number of fast-growing regional editions.

CFO.com & CFO.com/EuropeCFO.com, together with its European channel, CFO.com/Europe, presents the breaking financial news, award-winning analysis and practical resources that the world’s most influential senior finance executives have come to expect from the CFO brand family.

The site aggregates a pure audience of senior finance executives, ensuring that your brand message reaches top decision makers. A spectrum of branding and lead-generative formats are on offer, tailored for you to interact with this time-poor, no-nonsense audience.

Opportunities

News & AnalysisSponsorship of ‘Today in Finance’ or ‘Today in

European Finance’ – summary of breaking news

Sponsorship of topical e-mail alerts and monthly editorial newsletters

Banner advertising

Sponsored text links

Opportunities

Tools & ResourcesFree white paper hosting

Sponsorship of buyer’s guides

Recruitment advertising on career centre

Banner advertising

Sponsored text links

Opportunities

Networking & LearningSponsored webcasts - live online events

Sponsored microsites

Sponsorship of conference newsletter

Sponsorship of research newsletter

Sponsored text links

Opportunities

Key figuresMonthly page view record: 1,471,760*

Monthly unique visitor record: 371,204*

Email newsletter circulation: 6,200 to 24,400 (Europe 15,000)

Banner formats: Rich media and static. Horizontal banner (728x90), IMU (336 x 280), and skyscraper (160 x 600)

Contact Mark Buller, Sales Director, +44 (0)20 7576 8092, markbuller@cfoeurope.comDuncan West, Account Manager, +44 (0)20 7576 8091, duncanwest@cfoeurope.comMatthew Blay, Account Manager, +44 (0)20 7576 8093, matthewblay@cfoeurope.comToby Saunders, Account Executive, +44 (0)20 7576 8408, tobysaunders@cfoeurope.com

*Insight First, 2007

Horizontal banner (728x90) Targeted to homepage, specialised content or run of site.

Webcasts

Free and interactive one-hour live online events. Recorded webcasts available on-demand.

Skyscraper (160x600)

Targeted to homepage, specialised content or run of site.

IMU (336x280)

Targeted to homepage, specialised content or run of site.

White paper library

Free hosting of white papers (cost-per-lead model).

Newsletters

CFO.com offers 9 US and 4 European newsletters that can be sponsored. Newsletters, specifically chosen by the reader, offer a high-impact and direct way to reach readers in a clutter-free environment.

Top jobs

Promote your vacancy to our highly mobile, ambitious readership.

Co-branded microsite

Sites are built, maintained and marketed by CFO.com with an easy-to-use edit tool for you to upload your content.

Sponsored links

Grab readers’ attention with your case studies, white papers, research or data.

CFO.com/Europe

Target European senior finance executives on this tailored channel.

For both global and pan-European campaigns, CFO.com and CFO.com/Europe offer bespoke, effective and flexible solutions to interact with the people with the power to say ‘yes’.

CFO Europe Conferences 2008 Where today’s finance leaders share insights.

Overview “CFO Europe Conferences offers a great forum to meet with some of the most senior and influential CFO leaders and executives in Europe and debate strategically important directional topics. HP sponsors these events to network with its clients, keep aligned to the issues of the day its customers face and to contribute thought leadership”

- Les Mara, Head of BPO EMEA, Hewlett-Packard CFO Europe Conferences creates unique opportunities for sponsors to communicate their message directly to an exclusive audience of Europe’s finest senior finance executives. The multi-tiered partnership programme combines direct mail, web/e-mail promotion, magazine advertisements, telemarketing and on-site display opportunities to ensure you reach delegates before, during and after the event. There is no better way to publicise your products or services to a captive audience of influential senior finance decision-makers with tremendous purchasing power who are continually looking for ways to improve their operations. CFO conferences are scheduled throughout the year and around the world. Highly anticipated by senior executives, they give sponsors unprecedented access to the top corporate players that have the power to say ‘yes’.

Upcoming Opportunities

Working Capital Management Forums October 9, 2008, The Stanhope, Brussels The cash-conscious enterprise One-day event Delegates: 60 As economists predict a slowdown in global economic growth in 2008, CFOs are under increasing pressure to refocus their companies on cash, including creative working capital management strategies. This latest event in the ever-popular series looks at what finance chiefs are doing to keep efficiency levels high and shareholders happy.

Conference Specifics: Conferences are hosted in Europe’s most prestigious hotels.

Average attendees: 65 98% of delegates are interested in attending a CFO Europe Conference again in the future. Source: Post-event evaluation data, 2007 Sponsor benefits include: • Face-to-face networking with an

audience of hard-to-reach and influential senior finance decision makers - an audience with the power to say ‘yes’

• Authoritative platform to establish yourself as a thought leader

• Brand awareness and association • Scalable options to fit specific

budgets • Tangible return on investment

By geography

Others 17%

Benelux 20%

Germany 10%

France 13%

United Kingdom 40%

Group Treasurer Head of Treasury 5%

Chairman/ President/CEO/ Director 11%

By job title

Chief Accountant Group Controller 8%

Other 13%

CFO VP Finance 63%

1

CFO Europe Conferences 2008

PAST SPONSORS INCLUDE:

Past speakers include: CFO of Hugo Boss CFO of Euronext Paris CFO of Telefónica CFO of United Biscuits CFO of Stora Enso CFO of Renault CFO of Henkel CFO of France Telecom CFO of STMicroelectronics CFO of Airbus France CFO of PepsiCo Europe Beverages CFO of Eli Lilly Chief Strategy Office of Cadbury Schweppes Financial Director of Rio Tinto Commissioner of Economic and Monetary Affairs from the European Commission

Delegate feedback “…” What a fantastic day – a really varied group of speakers, thought provoking themes and such a breadth of attendees from around the globe. I can only imagine how much effort it must have taken to bring it all together yesterday. But it was marvellous. CFO Europe is the perfect player for CFOs to exchange views on a European level. Excellent academic and business standard. A high standard of speakers, impeccably smooth running of the day; variety of presentations in terms of industries, sectors, markets.

Where today’s finance leaders share insights.

For Sponsorship Opportunities, please contact: Mark Buller, Sales Director,

Tel: +44 (0)20 7576 8092 or email: markbuller@cfoeurope.com Duncan West, Account Manager,

Tel: +44 (0)20 7576 8091 or email: duncanwest@cfoeurope.com Matthew Blay, Account Manager,

Tel: +44 (0)20 7576 8093 or email: matthewblay@cfoeurope.com Toby Saunders, Account Executive,

Tel: +44 (0)20 7576 8408 or email: tobysaunders@cfoeurope.com

CFO Europe Outlook 2009 CFO Europe’s 11th Annual Flagship Event March 4-5 2009, Amsterdam Two-day event Delegates: 80 The rebranded flagship event, CFO Europe Outlook 2009 (March 4-5, 2009) will feature enhanced networking opportunities and a broader spectrum of expert speakers. It will also kick-start a new conference programme that will roll out throughout the year, including events in established and emerging European markets - full details soon. CFO Europe Custom Events In addition to our core conferences, CFO Europe Conferences develops and coordinates tailored sponsored events. CFO Europe breakfast briefings are half-day roundtable debates, usually involving 10 to 20 CFOs. Often the themes for these breakfasts coordinate with issues arising from sponsored research. CFO.com/Europe webcasts, our one-hour online seminars, enable you to reach leading CFOs directly in their office. Similar to the breakfast briefings, the theme of the webcast is developed in cooperation with the sponsor. For more details, contact your sales representative.

CFO Europe Research ServicesResearch options

CFO Europe Research Services offers two levels of customer engagement – surveys and publications.

At the start of the programme, representatives from CFO Europe Research Services will meet with the sponsor to agree a timeline and hypothesis that set the precise scope of the research.

Surveys

An online survey of a minimum of 100 senior finance executives across Europe

CFO Europe Research Services will design an online survey of up to 25 questions, taking no more than 15 minutes to complete. In addition to topic-specific questions, the survey will capture demographic data.

Number: A minimum of 100 respondents to surveyGeography: Pan-EuropeCompany Size: Approximately 50% with annual revenues over US$500mIndustries: A range of industries including public sectorJob title: 100% senior financial executives (SFE’s)

At the end of the project, survey results (excluding contact details and company affiliations for individual respondents) will be delivered to the client as an Excel spreadsheet.

Timing: 90 days

Base Price: £17,500

An online survey aimed at a customised target group of respondents

Upon request, CFO Europe Research Services can increase both the volume of respondents to a survey and target a specific respondent demographic by segmenting the CFO Europe subscriber database to focus on a particular group of executives. Specifically, we offer segmentation by industry, geography, job title and company size, as well as a combination of these criteria.

Pricing: £5,000 per selection£7,500 per 50 responses

Publications

A briefing paper of 2,000 words in length based on the survey results

A report of approximately 2,000 words will analyse the survey results. There will be a review process in which the sponsor will be able to suggest revisions to the draft. The sponsor will also be invited to provide a 1-page sponsor perspective.

Timing: 120 days

Pricing: £5,000

A white paper of 7,000 words in length, based on survey results and in depth interviews.

A report of approximately 7,000 words will analyse the survey results and include case studies and qualitative analysis from 6-8 interviews with senior finance executives in the area under study. There will be a review process in which the sponsor will be able to suggest revisions to the draft. The sponsor will also be invited to provide a 2-page sponsor perspective.

Timing: 120 days

Pricing: £15,000

CFO Europe Research Services will publish an electronic PDF version of the full research report to which the sponsor will have unlimited, non-exclusive distribution rights (verbatim without modification) for distribution over electronic communication channels at its discretion (includes the right to post the unmodified PDF on third-party websites). The sponsor will also receive 250 hard copies (colour printed and bound).

Added value marketing activities include:Press release to key media contactsResearch highlights to CFO Europe email database (approx 15,000)Full report emailed to all survey respondentsFull report emailed to CFO Europe’s pulse membersHard copy mailed to all intervieweesHosted on www.cfo.com/europeContacts from online report downloads sent to sponsor

CFO Europe Research Services (continued)