cfo network event may 2012 - presentation by paul brooks

NBN for business transformation

Considerations and Cautions

May 2012 NBN for business transformation 2

Why?


Outline

• Three dimensions of the NBN

• Three features of fibre (besides speed)

• Five cautions


What the NBN is – and isn’t

http://www.commsalliance.com.au/__data/assets/pdf_file/0012/20730/NBN_Reference_Architecture_Release1_Jan_2010.pdf


• Reach• ADSL slows down after only 1 km

• Fibre full speed to 40km Reach more people, fill blackspots

• Upstream speed / Symmetry• ADSL maximum 1 Mbps, 20:1 ratio

• HFC Cable maximum 2 Mbps, 50:1 ratio

• Fibre 100 – 2000+ Mbps Enable Creativity

• Fibre 12:1 to 1:1 symmetric Business, Videoconferencing

• Multiple Parallel Services - simultaneously• Segregation of corporate traffic – no VPN required

Security, Quality-of-Service

• Speed• Optical fibre laid today can support 1000x initial speeds – up

to 100 Gbps - with no change to cable Optical Fibre is Futureproof

Three Features of Fibre (before speed)


Three dimensions to keep in mind

• Internal Operations

• New Customers, New Products

• Staff use from home


Internal/Backoffice operations

SymmetryUbiquity Segregation

No blackspots• Dramatically lower comms

costs – especially regional & rural

Realtime visibility• Production volumes, stock

inventory,order fulfillment progress, Point-Of-Sale

Simplify remote sites• Centralise systems/storage,

avoid duplicated IT costs

Reduce ‘Backoffice Friction’• eliminate batch EOD/EOM

data loads• Integrate systems



Symmetry UbiquitySegregation

Unshackle operations• Send more data from

branch & remote sites (no 1Mbps limit)

Reduce costs• Better match to interoffice

voice/videoconference traffic – reduce overprovisioning

Increased visibility & productivity

• Enhanced real-time access to systems at remote sites

• Enable security video monitoring



SymmetryUbiquitySegregation

Maintain Data Security across sites

• Keep finance traffic separated from production or office traffic

Maintain availability• QoS-enabled network

enables continuity to critical systems even through congestion


Risks, Concerns, Issues

Planning/Time/Tendering Issue – large business precincts will get NBN later• Most customers and staff will be on the NBN before the office locations• Branch offices may be on the NBN before Head Office locations• Capital City business offices may not need NBN connection at all• Don’t wait for Head Office to be connected before planning for the NBN!

Risk Management – Link Failure has a greater impact• Centralisation and ‘cloud’ makes connection link availability increasingly important• Residential and SME NBN services (more?) vulnerable to cable cuts as copper/DSL• Consider adding redundancy/backup with non-NBN links for critical sites

Cost/Fit-for-purpose issue - NBN is not the only network in business precincts

• Current business-grade network operators, alternative carriers will still supply non-NBN connectivity – eg dark fibres between datacentres

• In regional areas, local networks may provide lower network delays than NBN connections


Customers, Products, Fulfillment


More customers online• Especially regional/rural• More consistent speedsRicher customer interactions• More video, less static

content• Video call centre, click-to-

videocall?• Increased costs of online

presenceHigh customer expectations• Digital downloads instead

of media-in-the-post• Real-time ecommerce,

stock tracking, pricing on site

• Increased risk of comparison-shopping




Reduce customer costs & time• Eliminate couriering

physical media to service providers

Enhanced Customer Interaction

• Enable services that are not viable currently

• Digital Uploads become viable for large datasets

• Interactive services• Fullscreen Video Help• Security/Health monitoring




Highly Secure Services• Bypass Internet

insecurities – no tunnels• QoS-enhanced services• Create true Private

Network• Immune to problems with

Internet service• Service customers without

an Internet service


Staff use of NBN


More staff online• especially regional & rural

Virtual Teams from home permanently

• E.g. Distributed Callcentre of part-time agents

• Permanent extension off office PBX – at home

Cost savings – do you need an office?


Staff Use of NBN


Enable access to performance-sensitive IT systems

• Esp. legacy mainframe environments

Increased productivity• Send large files faster to

office / teams• Enables creativity,

collaboration and contribution


Staff Use of NBN


Maintain Data Security – but very complex

• Keep finance traffic away from non-finance staff OK

• Segregating from home traffic is HARD


Risks, Concerns, Issues

Risk Management – Information Leakage & theft• Increased connectivity provides more opportunity to retain corporate data• Need strong policies around not making ‘local copies’ on home systems – incl USB

storage• Continue assurance that home devices are clean of malware• Beware use of insecure home/office synchronisation methods – e.g. Dropbox

(CommsDay 08/05/2012)


Thankyou

Paul [email protected]

cfo network event may 2012 - presentation by paul brooks

Business

symmetric business

business transformation10

business transformation9

sme nbn services

purpose issue nbn

dimensions ofthe nbn

supplynonnbn connectivity

nonnbn links