Western Area Leadership Board MeetingCosta Mesa, California

February 20, 2010

FEI Arizona Chapter 20-Feb-10

Overview1) The Event2) Purpose3) Critical Success Factors4) Sponsor Value Proposition5) Site selection & cost6) Selection of judges & judging criteria7) Candidate pool8) The tough part-the ”right” media sponsor9) Where do we go from here?

FEI Arizona Chapter 20-Feb-10

Scottsdale Fairmont Princess Resort (TPC) 2009: Wednesday, November 4, 2009 Attendance: 360 CFO Nominees: 25 (see program) Corporate Sponsors: 5 Award Categories

◦ Private◦ Public: Large Cap◦ Public: Small Cap◦ Not-for-Profit

FEI Arizona Chapter 20-Feb-10

Enhance Chapter Visibility (Strategic Goal A) Brand Enhancement (Strategic Goal A) Prestige World-Class Event (Strategic Goal

D) Memorable Chapter “Owned” Event (Goal

D) Promotes Sponsor Involvement Financially Self-Supporting Membership Recruitment

1) Passionate, Involved Committee Chair2) Advance Planning (six months minimum)3) Committee Size = 4 (excl. sponsors)4) Committee Activities:

a) Sponsor relations, event logistics, scriptb) Judging & organizationc) Website, publicity, pictures, paymentd) Trophies / awards

5) Post Event Follow-up (Sponsor debriefing)

FEI Arizona Chapter 20-Feb-10

1) “Sure fire” bet for sponsors to get in front of business prospects

a) Get to target the CFO via the CEOb) Private pre-reception with candidates

2) Industry exclusivitya) Bank of AZ; Cresa Partners; Deloitteb) Marsh; Robert Half

3) $15,000 per sponsor 4) High sponsor retention

FEI Arizona Chapter 20-Feb-10

1) Just like anything else – due diligence2) First two years put out bids – Scottsdale

Fairmont Princess Resort (TPC) is continuing partner

3) “All in price” per person = $904) Charge $80 pp or $750 for table of 10

FEI Arizona Chapter 20-Feb-10

1) CRITICAL – Must be Independent of FEI Chapter & Sponsors

a) Academicb) Retired Practitioner c) Contract CFO Firmd) CEO or Chairman of local Company

2) Criteria Evolves Each Year

FEI Arizona Chapter 20-Feb-10

Sponsors create & debate via their own prospects list

Done independent of the Chapter & CFO of Year Committee

The “right” candidate pool generates a self attending event

FEI Arizona Chapter 20-Feb-10

1) Prospects are few - AZ Republic, Phoenix Business Journal, Arizona Business Magazine

2) Media partner helps with / by:a) Selling tables (in our case 60% sold by)b) Producing 32 page, 4 color event guidec) Handling all A/V production night of event

3) Changes coming to Phoenixa) Competition from Phoenix Business Journalb) Resignation of key contact at AZ Biz Magazine

FEI Arizona Chapter 20-Feb-10

Have to take control back from the various Business Journals – they are making the $

Create a “feeder” program culminating in a National winner (either at Summit or Hall of Fame)

AZ chapter champion has been Malcolm Persen – mpersen@cox.net

http://www.feiaz.org/cfo2009/index.html