Download - CFO of the Year FEI Arizona

Western Area Leadership Board MeetingCosta Mesa, California

February 20, 2010

FEI Arizona Chapter 20-Feb-10

Overview1) The Event2) Purpose3) Critical Success Factors4) Sponsor Value Proposition5) Site selection & cost6) Selection of judges & judging criteria7) Candidate pool8) The tough part-the ”right” media sponsor9) Where do we go from here?


Scottsdale Fairmont Princess Resort (TPC) 2009: Wednesday, November 4, 2009 Attendance: 360 CFO Nominees: 25 (see program) Corporate Sponsors: 5 Award Categories

◦ Private◦ Public: Large Cap◦ Public: Small Cap◦ Not-for-Profit

Enhance Chapter Visibility (Strategic Goal A) Brand Enhancement (Strategic Goal A) Prestige World-Class Event (Strategic Goal

D) Memorable Chapter “Owned” Event (Goal

D) Promotes Sponsor Involvement Financially Self-Supporting Membership Recruitment

1) Passionate, Involved Committee Chair2) Advance Planning (six months minimum)3) Committee Size = 4 (excl. sponsors)4) Committee Activities:

a) Sponsor relations, event logistics, scriptb) Judging & organizationc) Website, publicity, pictures, paymentd) Trophies / awards

5) Post Event Follow-up (Sponsor debriefing)


1) “Sure fire” bet for sponsors to get in front of business prospects

a) Get to target the CFO via the CEOb) Private pre-reception with candidates

2) Industry exclusivitya) Bank of AZ; Cresa Partners; Deloitteb) Marsh; Robert Half

3) $15,000 per sponsor 4) High sponsor retention


1) Just like anything else – due diligence2) First two years put out bids – Scottsdale

Fairmont Princess Resort (TPC) is continuing partner

3) “All in price” per person = $904) Charge $80 pp or $750 for table of 10


1) CRITICAL – Must be Independent of FEI Chapter & Sponsors

a) Academicb) Retired Practitioner c) Contract CFO Firmd) CEO or Chairman of local Company

2) Criteria Evolves Each Year


Sponsors create & debate via their own prospects list

Done independent of the Chapter & CFO of Year Committee

The “right” candidate pool generates a self attending event


1) Prospects are few - AZ Republic, Phoenix Business Journal, Arizona Business Magazine

2) Media partner helps with / by:a) Selling tables (in our case 60% sold by)b) Producing 32 page, 4 color event guidec) Handling all A/V production night of event

3) Changes coming to Phoenixa) Competition from Phoenix Business Journalb) Resignation of key contact at AZ Biz Magazine


Have to take control back from the various Business Journals – they are making the $

Create a “feeder” program culminating in a National winner (either at Summit or Hall of Fame)

AZ chapter champion has been Malcolm Persen – [email protected]

http://www.feiaz.org/cfo2009/index.html

Download - CFO of the Year FEI Arizona

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