ch. 14 ebusiness learning objectives 1.compare the four categories of ebusiness models 2.describe...
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Ch. 14 Ebusiness
Learning Objectives
1. Compare the four categories of ebusiness models
2. Describe the forms & tools in eBusiness
3. Identify the challenges associated with ebusiness
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Match eBusiness Models to Examples
• ModelsA. B2BB. B2CC. C2CD. C2BE. Click and MortarF. Brick and Mortar
• Examples1. Trader Joe’s2. The Gap3. Amazon.com4. Priceline.com5. Ebay.com6. Medical billing services
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Ebusiness Forms to their Examples
• FormsA. Content providersB. InformediariesC. Online marketplacesD. PortalsE. Service providersF. Transaction brokers
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• Examples1. Etrade.com2. Youtube.com3. Amazon.com4. Edmunds.com5. Netflix.com6. Google.com
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Ebusiness Tools to their Characterstics/Examples
• ToolsA. EmailB. Instant MessagingC. PodcastingD. VideoconferencingE. Web conferencingF. Content management
Systems
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• Examples1. Audio broadcast on iPhone2. Internet Service Provider3. Adobe Connect perhaps?4. Real Time Communication5. Adobe Connect with video?6. Blackboard.ohio.edu
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Ebusiness Challenges to their Examples
• ChallengesA. Identifying Limited
Market Segments
B. Managing Consumer Trust
C. Ensuring Consumer Protection
D. Adhering to Taxation Rules
• Examples1. Growth of the online
food sector
2. Sales tax for online retail
3. Safe-guarding of personal information collected by online sellers
4. Using customer testimonials to promote business
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Think about it• What makes a Viral Marketing
video viral?