chairman & ceo svp & cfo · profile deliver shareowner value crs & key takeaways. 4...
TRANSCRIPT
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Chairman & CEO
SVP & CFO
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As always, these expectations are based
on currently available competitive,
financial, and economic data along with
our current operating plans and are
subject to risks and uncertainties that
could cause actual results to differ
materially from the results contemplated
by the forward-looking statements.
The forward-looking statements in
this presentation should be read in
conjunction with the risks and
uncertainties discussed in our filings
with the Securities and Exchange
Commission (“SEC”), including our
most recent Form 10-K and other
SEC filings.
Included in this presentation are forward-looking management comments and other statements that reflect management’s
current outlook for future periods.
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BUSINESS &
CATEGORY
PROFILE
DELIVER
SHAREOWNER
VALUE
CRS & KEY
TAKEAWAYS
4
Preeminent Western European bottler
BILLIONNET SALES
MILLIONCONSUMERS
BILLION SERVINGS ANNUALLY
PRODUCTIONFACILITIES
2014 10-K, rounded
THOUSANDEMPLOYEES
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Be the best beverage sales
and service
company
STRATEGIC PRIORITIESVISION
LEAD category value growth
EXCELat serving our customers with world class capabilities
DRIVE an inclusive and passionate culture
Deliver consistent long-term profitable growth
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LARGECATEGORY
Participating in an attractive category
GROWINGCATEGORY
LEADINGPOSITION
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1. AC Nielsen FY14, rounded
2. Canadean FY13, excludes tap/bulk water & dairy, rounded
$29B1$38B2
MeasuredChannels
Non-MeasuredChannels
~$29B 2014 NARTD Growth1
Measured Channels (Retail Value)
+0.6%
Still & WaterSparkling
+2.0%
NARTD +1.2%
$67BRetail Value
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20132014
1.1x
1.7x
AC Nielsen
NARTD Indexed to FMCGRetail Value Growth
While FMCG and NARTD
have been negatively
impacted by challenging
conditions - NARTD
continues to grow faster
than FMCG average
NARTD
FMCG
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NARTD Composition & CCE Mix
CCE Share Ranking1
CATEGORY & SEGMENTS VALUE VOLUME
NARTD 1 1
Colas 1 1
Sparkling Flavors 1 1
Energy 3 3
Stills & Water 3 5
1. AC Nielsen FY14
2. CCE Internal Reports
CCE is focused on high-value segments
NARTD ValueCCE Volume
19%
35%
10%
46%
87%
Sparkling
Stills
Water
12
3%
10
Grow sparkling segment
CCE Internal Reports, rounded
Selectively growvalue share
Sparkling Flavors& Energy
69%
MIX
18%
MIX
13%
MIX
Coca-ColaTrademark
Stills
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Solid Marketing& Execution
Great PeopleSuccessful Brands& Packages
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Coke Zero – continue to build consumer equity
Diet Coke – ‘Regret Nothing’ campaign
Coca-Cola Life – territory expansion
Package Innovation
2015 Highlights
VALUE SHARE
in all territories
VOLUME SHARE
in all territories
AC Nielsen FY14
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1. AC Nielsen FY14
2. CCE Internal Reports
2012 2013 2014
Coca-Cola ZeroVolume Growth2
Growing value share double-digits
Growing volume share in all territories
2014 Growth1
14
Aug 2014
Sep 2014
Dec 2014
Jan 2015
Feb 2015
1/3 less calories, great cola taste
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AC Nielsen FY14
17.2% value share,
growing +50 bps
vs. PY
15.5% volume share,
growing +130 bps
vs. PY
2014 CCE Energy Share
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2014 growth of 5½% led by smartwater and Chaudfontaine
Continue expansion of smartwater in GB
CCE Internal Reports
smartwater introduced
in GB in 2014
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Cold Channel
Small Baskets Discount Channel
Digital Sales
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“COKE WITH MEALS”
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Procurement, Production, and Logistics Excellence
Pan-European scale supported with global procurement
capability
Flexible & efficient logistics
Cost-efficient production & expandable
infrastructure
Responsible & sustainable
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Production line upgrades
New vapor distilled process
Equipment investment
Technology investment
Flexibility enables rapid deployment of innovation
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Standardized
e.g. channel-focused
sales and marketing
organization
Centralized
e.g. shared services
center
Improved
e.g. cold-drink
equipment service
activities
Continually enhancing our operating model to drive sustainable future growth
2525
Experienced team
Solid bench strength
Focus on diversity
Investing in capabilities
Drive an inclusive and passionate culture
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BUSINESS &
CATEGORY
PROFILE
DELIVER
SHAREOWNER
VALUE
CRS & KEY
TAKEAWAYS
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Consistent
earnings in line
with our long-term
objectives
Maximize
free cash flow (FCF)
and maintain
financial flexibility
Increase
return on invested
capital and deliver
shareowner value
Deliver consistent long-term profitable growth
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Drive Cash from OperationsGrow profitably while investing CapEx prudently
Optimize Capital Structure Maintain target leverage range
Opportunistically Invest and/or Return Cash to Shareowners
Invest in high return M&A opportunities and/or return cash to shareowners
Focus on total shareowner return
29Earnings Release; 2015E as of Feb 12, 2015
20132014
2015E
$524
$677$600-$650
Increasing cash from operations
Proven ability to manage CapEx
Significant FX headwind in 2015 at recent rates
FCF in millions
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CCE internal Reports (excludes asset disposals); rounded
FCF as a % of Net Income
20132014
76%90%
Over time, we expect FCF to more closely
align with Net Income
Focus on annual ROIC improvement
31CCE Internal Reports; rounded
45%
30%
15%
10%
COGS Mix
Concentrate, Finished Goods
Manufacturing, D&A, A/O
Commodity Based Costs
Excise Taxes
Maintain and opportunistically expand gross margins
~85% of COGS is variable, while ~15% is fixed
Of commodity-based costs, ~half are related to conversion
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D&A 10%D&A 10%
US 7%
General Admin
30%
Sales & Marketing
30%
Supply Chain30%
Non-Labor, 45%
Non-US93%
Labor45%
CCE Internal Reports; comparable; rounded
Expand operating margins with modest SD&A leverage
Ownership CostManagement approach
Flexible routes-to-market allows us to work with customers to optimize delivery
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10-K 2014
56%31%
13%
Capital Mix
Operations Cold Drink, Equipment IT, Other
Long-term target
4.0% – 4.5% of net sales
~2/3 supports growth
~1/3 maintains existing assets
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2010 20112012
20132014
1.6x21.7x 2.0x 2.6x 2.6x
Net Debt1 to EBITDA
1. 10-K; Net Debt is total 3rd party debt less cash & cash equivalents; comparable EBITDA
2. Pro forma FY10 assumes D&A of low to mid $300M
Long term target range 2.5x – 3.0x
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10-K 2014; CCE Internal Reports; rounded
252524232221201918171615
300
420420
545520420425
250
620
Annual maturities are < annual FCF
Debt Maturity ($M)
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Core business growth
Adjacent territories and adjacent categories
Other territories
New business
OPPORTUNITIES
Cash flow of existing business
Incremental value creation by CCE
Incremental value to CCE’s core business
Risk, cost, and timeframe
EVALUATION CRITERIA
Opportunities evaluated against alternatives,including return of cash to shareowners
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Net IncomeOrganic growth while
maintaining debt
leverage
Annual cash
available+ =
~6-7%~8-10%
~2-3%
CCE Internal Reports; rounded; illustrative
Annual Cash Available as % of Market Capitalization
Opportunity to generate significant cashannually for M&A and/or shareowners
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10-K, CCE Internal Reports; rounded
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
05 06 07 08 09 10 11 12 13 14 15E
Increased 2015 Annualized
Rate By 12%
8 consecutive years of increases
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20102011
20122013
2014
$3.6B
$1.0B$1.0B $1.2B
$1.2B
44%12%
11%11%
11%% of
Mkt Cap
10-K; YE market cap; CCE Internal Reports; rounded
~$8B of cash returned after the formation of new CCE through 2014
Share Repurchase Dividends Cash Distribution
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1. 2011 Investor Event presentation
2. 2H11-2014 FCF from historical earnings releases and 10-Ks; Balance Sheet represents net debt issued less debt retired; rounded
3. FCF adjusted for cash restructuring, cash tax, pension contributions in excess of pension expense; rounded
During 2011, we outlined a $4.5B opportunity through 2014
While the environment was more challenging than expected, we delivered ~$4.4B in cash
2H11 - 2014 ($B) OPPORTUNITY1
RESULTS2
Free Cash Flow3 2.5 2.7
Balance Sheet 2.0 1.7
Total 4.5 4.4
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Focus on generating cash from operations, consistent long-term profitable growth and driving shareowner value
Realistic about the continued challenging environment and the impact of currency translation
History of, and commitment to, managing the levers of our business to deliver value
Favorable and flexible capital structure
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BUSINESS &
CATEGORY
PROFILE
DELIVER
SHAREOWNER
VALUE
CRS & KEY
TAKEAWAYS
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#2
#1
Improveoperational
effectiveness
Increaseengagement
and advocacy
Enhancerelationships with
communities
Food/Beverage Rankings
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20072010
20122014
2020 target
1.641.48
1.41.36
1.2
2007 2010 2012 20142020 target
9188
8274 75
Water Use RatioWater Used To Make 1 Liter Of Product
Energy Use RatioEnergy Consumed Per 1,000 Liters Of Product
CCE Internal Reports
Decreasing environmental impactwhile reducing costs
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Challenging macroeconomic environment
Increasing focus on health and well-being
Risk of increased taxes
Though optimistic long-term, we are realistic about the current environment
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Operating environment
remains challenging
Financial priorities focused on long-term profitable
growth
Track record of, and focus on,
delivering shareowner
value
CCE is executing our strategic priorities
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Chairman & CEO
SVP & CFO