Chalkboards, Whiteboards, Chalkboards, Whiteboards, and the Internetand the Internet

How Gen Y is Ushering-In an Age of Digital Learning

Michael Netzley, PhD

TeacherTeacher--Centered ModelCentered Model

• Sage on the Stage

• One person holds the chalk

• To various degrees, passive audience

LenovoLenovo’’s Mary Ma on Educations Mary Ma on EducationRegarding the acquisition and integration of IBM, Mary Ma noted how education socialized employees in ways that impacted their job performance for decades. Passive education translated into passive workplace tendencies, and opportunities to improve the M&A process were missed when initiative was not taken.

McKinsey Interview Here

Education 2.0Education 2.0

Traditional Traditional LiteraciesLiteracies

Meet Gen YMeet Gen Y

http://www.genythinktank.com/wp-content/uploads/2008/05/esfacebook.jpg

Socializing a Digital NativeSocializing a Digital Native• The average college grad starting work

– 5,000 hours of video games on average– 250,000 email, instant, and text messages– 10,000 hours of hand phone use– 3,500 hours of time on-line

• “Today’s younger workers are not little us-es.”

Pew Research, Digital Natives Invade the Workplace, 2006

AsiaAsia’’s Gen X Characteristicss Gen X Characteristics• Not as different from their parents as Gen

Xers in other parts of the world– High expectations for career progression, pay,

and material possessions (Singapore dream)– They are less job-loyal– They as brand-loyal as their parents– They are more receptive to media than other

Gen X populations (e.g., North America)

AsiaAsia’’s Gen Y Characteristicss Gen Y Characteristics• Singapore’s Gen Y population does differ

from Gen X and Baby Boomers– Speed: grown-up with compressed time (2

minute noodles, Internet, and text messages– Stimulation: Xbox, World of Warcraft,

multimedia presentations, instant choice– Gen Y means that they, “ask why?”– Control: custom computers, latte to order, etc– Constant technology and access

SG SG NetizensNetizens: On: On--line Behavioral Preferences line Behavioral Preferences

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© 2009 Michael Netzley, research. 30+ 20-30 <20

SG SG NetizensNetizens: On: On--line Behavioral Preferencesline Behavioral PreferencesBroad Patterns are ConsistentBroad Patterns are Consistent

• Joining: SNS most preferred

• Expressing: Less interest outside the walled gardens

Generational Gaps are ClearGenerational Gaps are Clear

• Gen Y & Z: leading the way

• Gen X and Boomers: Dramatically less active online

What Does It Mean?What Does It Mean?••Experiencing wave of 2.0 Experiencing wave of 2.0

savvy learnerssavvy learners

•• Privacy remains importantPrivacy remains important

•• Standing in the shadowsStanding in the shadows

Gen XGen X Gen YGen YStyleStyle Similar to parents Eye-catching; fun

ContentContent Get to the point—what do I need to know?

If and when I need, I will look it up online

ContextContext Relevance to what matters to me

Relevance to now, today, and my role

AttitudeAttitude Less job-loyal than parents; cut-above-the-

rest mentality

OK with authority that earns their respect

TacticsTactics Media; some face-to-face meetings, games, online

Online; wired; seamlessly connected

SpeedSpeed Immediate; when I need it Five minutes ago

FrequencyFrequency Whenever Constant

GartnerGartner’’s Hype Cycles Hype Cycle

GartnerGartner’’s Hype Cycle 2008s Hype Cycle 2008

Web 2.0

Wiki

Place yourself Place yourself on this on this

continuumcontinuum

Are we Web Are we Web 2.0 savvy 2.0 savvy

educators?educators?

Faculty Adoption: The ResearchFaculty Adoption: The Research• “Some faculty members feel that some Web 2.0

technologies could improve students’learning…few choose to use them.”

• Faculty attitude and perceived behavioral control are strong predictors of [faculty] intention to use Web 2.0– Admin should focus on perceived usefulness and ease of use– Faculty need to feel confident using the technologies– Best practices models are needed

Investigating Faculty Decisions to adopt Web 2.0 Technologies: Theory and empirical Tests. Internet and Higher Education. (2008)

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Education 2.0: TalkingEducation 2.0: Talking

Education 2.0: Listening

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