Produced by Leopard Sports Ltd 1

THE SNOWLEOPARD CHALLENGE

Produced by Leopard Sports Ltd (Event Management Department)

The Snowleopard My name is Kwame Nkrumah-Acheampong, though many know me

as the ‘Snowleopard’ of Ghana. I was born in Glasgow and now represent Ghana as a ski racer. Skiing has not only given me an opportunity to enjoy sport, but has become a vehicle through which I can express my views through various media, as well as positively impact on the lives of people I meet. The Snowleopard Challenge has become a vehicle to change peoples lives, and do some good with the opportunities granted me. I thus hope you will join me and the current sponsors of the challenge in making a difference to lots of underprivileged kids, market your brand and save a beautiful creature ‘The Snowleopard – ‘Uncia Uncia

Produced by Leopard Sports Ltd 3

Event Brief COMPETITION/EVENT: The challenge is a dual slalom race /

freestyle event (both skiers and boarders) held in the SNO!zone Xscape Milton Keynes venue (www.xscape.co.uk) in UK. Racers and freestylers are given the chance to compete seriously, as well as have some fun to win prizes at stake. The race is held first, then there is a break with a catwalk show of some major brands in the ski and leisure industry, before the freestyle event is held. While the competition is in progress, the exhibition centre is open to customers.

COMMUNITY: Apart from the above, competitors, sponsors and partner companies (local council etc) are also challenged to help give local youth from deprived areas an opportunity to try skiing or snowboarding at no personal cost. This is aimed at discovering new talents and increasing sports participation.

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Event Brief (Continued) CHARITY: The event will also challenge competitors, sponsors

and partner businesses to help raise funds for The Snowleopard Conservation Trust, to help with their efforts in trying to save the endangered Snowleopard species.

PRIZES: Prizes are mainly products from sponsors, which enable deserving racers to carry on pursuing their chosen sport.

VENUE: This year we have confirmed the expansion of the challenge with the addition of the freestyle event.

Event ScheduleDual Slalom MILTON KEYNES

DATE 25th August

Arrival/Reg. 12pm-12.10pm

Warm up 12.10pm-12.30pm

Inspection 12.30pm-12.45pm

Forerunners 12.45pm-1pm

Race 1pm-5pm

Catwalk 5pm-5.30pm

Prize giving 5.30pm-6pm

Freestyle MILTON KEYNES

DATE 25th August

Arrival 6pm-6.10pm

Comp. Info 6.10pm-6.20

Warm up 6.20pm-6.50pm

Competition 7pm-10pm

Catwalk 10pm-10.30pm

Prize giving 10.30pm-11pm

The PARTY 11pm till close

www.ghanaskiteam.com www.basecampgroup.com www.skiclub.co.uk/skiclub/eventcalendar www.daxic.com/news/pop_up/4.html www.ifyouski.com/news/newsarticle www.xscaperaceteam.co.uk/news www.vist.jp/html/en/news.php www.natives.co.uk/do/ecco.py/view?listcatid www.snowboardclub.co.uk/calendar www.majorsporty.com

Past Press (a few websites)

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Event Goals Generation of funds for ski racing (Ghana Ski Team). Introducing local children within venue catchment area to snow

sports (through sponsored taster lessons). Sponsoring and helping develop young talents. Promotion of sponsor brands. Increasing awareness of sponsor products/introduction of new

products. Promotion of ski racing in UK and Ghana. Developing the challenge into a tour event. Working with local councils, communities, NGO’s and corporations

to promote snow sports.

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Prize Categories AgeCategory

1998 - 19991996 - 1997 1994 - 19951992 - 19931990 - 19911987 - 19891986 & earlierover 30yrsAll

Slalom (men and women separately)Minis 1 - 1st / 2nd / 3rd

Minis 2 - 1st / 2nd / 3rd

Children I 1st / 2nd / 3rd

Children 2 1st / 2nd / 3rd

Junior I 1st / 2nd / 3rd

Junior 2 1st / 2nd / 3rd

Senior 1st / 2nd / 3rd

Masters Overall 1st / 2nd / 3rd

All ages unless enough entries/prizes warrant categories as below

Freestyle CompetitionMen 1st / 2nd / 3rd per competitionWomen 1st / 2nd / 3rd per competition