Challenges Associated with any Mobile Game Development

Many of you might have seen the huge success of popular mobile games like Angry Birds, Flappy Bird,

Candy Crush, etc. The level of business these game development companies have earned just through

an application is tremendous. And this is what most of the new or upcoming mobile game development

companies in India usually focuses on - but what they totally miss out on is the basic know-how of the

challenges they are about to face in their journey of mobile gaming industry.

With the advent of technologies like Augmented Reality (AR) and Virtual Reality (VR), the mobile gaming

industry has received a huge boost over time. Word is already out that popular game development

engines like Unity, supports AR and VR already; and any business owner having an idea for a gaming app

would have surely invested in a Unity Game Development Company in India, without even thinking

about the technical feasibilities based on the requirement of their app. Such mistakes are quite

common, and that’s why at GlowNight games, one of the fastest growing Unity Game Development

Company in India, we have decided to put up this article to educate you all.

All your development, sales and project management strategies, should be able to counter below

challenges, both before and after your gaming application is released to respective stores:

• Future Updates and Bug fixes: For existing applications, it is quite important to

retrospect and roll out newer versions of the app on timely basis, which are bug free and

incorporates new features required to sustain in market. All these processes becomes daunting,

if no planning is done in advance.

• Multi Platform support: In modern times, it is almost a requirement for all the

applications to be available to users on all the OS and modalities like Web and mobile. For this,

you need to hire a mobile game development company in India, which can handle such

requests and deliver.

• Deciding upon the Monetization strategy: This is the most trickiest of the issues that

are faced by app owners, and often decides the fate of the application. It is quite challenging to

decide how you plan to go ahead with the monetization policy for your app based on the

current market trends - you might offer it for free, or can allow users to pay, or instead, can

launch it is a freemium application.

• Increasing Sales: Along with all the development and other back end processes, at the end

of the day, you need to focus on your sales strategy too, because that's what helps you to earn

through your application. You need to make sure development is done according to market

needs and users' requirements, so that you never have to worry about your sales figures.

If you have an idea with a prospect to be converted to a successful mobile application, look no further

for any other mobile game development company in India and contact our team right away. We at

GlowNight games, a Unity Game Development Company in India, follow a customer-driven approach,

where we help them strategize and advice on all the aspects of their application, including both

technological and marketing forefronts.