chamber chatter - jan-feb 2012

ChatterThe Chamber

Providing Leadership and Opportunity for business

Member News & Information

2012 OfficersScott Mayes, Chairman

Comcast Spotlight

Timothy R. Jefferis, Chairman-ElectTD Bank

Chris Tolsdorf, Vice ChairmanTolsdorf Oil Lube Express

Rob Partridge, SecretaryWC Area School District

Donna Urian, TreasurerFischer Cunnane & Associates, Ltd.

Mike Brown, Past ChairmanKMRD Partners, Inc

Board of DirectorsMary Bigham

WCDish.com

Bryan BrocksonEDiS Construction & Development

Thomas CiccaroneParkway Dry Cleaners

John J. Cunningham, IVLamb McErlane PC

Ronald K. DellaVecchiaDellaVecchia, Reilly, Smith &

Boyd Funeral Home, Inc.

Guy T. Dunn1-800-905-GEEK / Geeks on Call

Mark ErnestFranklin Mint Federal Credit Union

Thomas GavinThe Chester County Hospital

Liz Golding1N Bank

Nicole GrebloskieArthur Hall Insurance

Bruce GriffinYMCA – West Chester Area

Frank JacquetteJacquette Consulting, Inc.

Mell JosephsStudent Services, Inc.

West Chester University

Jeannie McGinnMcGinn Marketing Works

Arlene McGranaghanDaily Local News

Patrick McKenna, Esq.Gawthrop Greenwood, PC

Andrew McMenaminDNB First

Brian MillerMars Drinks North America, LLC

Marisa PowellPietro’s/Nonna’s Restaurants

January/February 2012

www.greaterwestchester.com

Growing up inthe tightly–knit-community ofMalvern, James E.McErlane learnedearly that gettinginvolved was away of life. Hisparents were ac-tive in church and

community organizations. His mother,the daughter of Italian immigrants,used her fluency in the language tohelp Italian newcomers to the area.His father was a member of MalvernBorough Council and served on thelocal Boy Scout Troop 7 Committee.

No surprise then that Jim has madea habit of service to a multitude oforganizations in the Greater WestChester area and beyond. From thesmall to the sprawling, from the recently-launched to the long-estab-lished, he has given his time and tal-

ent to health, education and businessorganizations including CommunityVolunteers in Medicine, the WestChester University Foundation, PaoliHospital, Malvern Preparatory Schooland, most recently, the ChesterCounty Food Bank.

For his on going, exemplary serviceto the community-at-large, the GreaterWest Chester Chamber (GWCC) isproud to name JimMcErlaneits 2011Citizen of the Year. The award, givenannually since 1948, will be presentedon Feb. 7, 2012 at the Mendenhall Inn.

“Jim was our unanimous choice forCitizen of the Year,” said Katie L.Doherty, GWCC president. “It’s amaz-ing when you look at the number oforganizations he has supported inGreater West Chester, including thisChamber, as well as in Chester Countyand the region. Jim’s considerabletime, energy and expertise have beenwell-spent in making our community a

Giving Back a Way of Life for Citizen of the Year

continued to page 4

Chester County Food Bank Honored

continued to page 9

Given Chester County’s standing as

one of the most affluent counties in

the state, it’s often hard to believe

hunger exists within its boundaries.

The reality is, however, that some

70,000 residents struggle daily to have

enough food to eat.

The Chester County Food Bank was

established in 2009 to help provide

food for those in need in Chester

County and to focus on hunger’s role

in poverty, health and education.

Since its inception, the Food Bank

has distributed

over 1,200,000

pounds of food each

year. The food is do-

nated to over 65

By Dorothy Kennedy

Don’t miss theseupcoming events - listed on page 15

http://chestercountyfoodbank.org/

http://us.myflavia.com/home/index.jsp

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Eric A. Fort DMD

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Jan/Feb 2012 www.greaterwestchester.com 3

Cruisin' Style LLC Mr. Craig Felice

148 West Gay Street

West Chester, PA 19380

610-436-0351

[email protected]

www.cruisinstylewc.com

Barber Shop

KG Builders, Inc. Mr. Keith A. Green

PO Box 3166

West Chester, PA 19381

484-442-1101; Fax 484-442-1110

[email protected]

www.kgbuildersinc.com

General Contractor/Custom Builder

Sugarbaby Events, LLC Ms. Anita Broady

64 E. Uwchlan Ave., Ste. 264

Exton, PA 19341

610-365-1404; Fax 610-363-3533

[email protected]

www.sugarbabyevents.com

Event Planning

Chamber StaffKatie Doherty

President

Mark J. Yoder

Executive Vice President

Maggie O’Neill

Office Manager

Bethany Henry

Member Relations Coordinator

Chamber of Commerce of Greater West Chester119 North High StreetWest Chester, PA 19380

t: 610.696.4046f: 610.696.9110


www.wcdentalarts.com

4 www.greaterwestchester.com Jan/Feb 2012

During the last year of his life,

R. Buckminster Fuller, inventor,

engineer, architect, mapmaker,

lecturer, cosmologist, poet and

visionary, was asked about how

he kept himself going in times of

great adversity. A person might

expect Fuller to reply with a

complex answer, based on his 39

honorary degrees and having authored 25 books.

Instead, his answer was quite simple and eloquent.

Fuller answered the question, “Really one thing – love.”

Then Fuller continued with an explanation.

“Radiation is inherently disintegrative; it comes apart.

Gravity is inherently integrative; it pulls together. And

to me, there’s a good possibility that love is what I’d

call metaphysical gravity. Love holds everything to-

gether.”

Among our chapter members, the concept of love

correlates to the genuine concern a manager or com-

pany owner has for subordinates. The way any leader

treats employees and coworkers becomes a visible

example for others to emulate. The “do as I say, not as

I do” approach to leadership does not work for the

long haul, because it is incongruent to service excel-

lence. Company owners and managers who do not ad-

here to their internal culture allow others to do

likewise because they are leading by example. The cu-

mulative behavior of all employees is the synergy that

propels companies from good to great.

Love Holds Everything TogetherBy Steve Coscia

Steve Coscia ([email protected]) of Coscia Communications

writes, speaks and consults about customer service. His books,

tapes and television appearances have helped thousands of

business professionals.

In addition, and most vitally important, customers

are more likely to frequent businesses where gen-

uine concern is evident. A culture of concern is no-

ticeable because of its sincerity. Real benevolence

cannot always be manufactured – you either have it

or you don’t.

At the start of a new year, it is my wish that people

will join together in the singular expression of love to-

ward each other. I believe that this is only possible if

our relationships are about building each other up, in-

stead of tearing each other down. Deep relationships

are a vital component of what enables people to tol-

erate the flaws and shortcomings of those for whom

we care. Consider how tolerant people are with their

spouse, children, siblings, etc. It’s because of a deep

relationship.

Tell your loved ones, with whom you have a rela-

tionship, how much you care for them. Go ahead. Be

spontaneous. People need to know and hear that

they are loved and cared for. People stay better con-

nected and life is much more bearable in the presence

of love.

Hopefully R. Buckminster Fuller’s explanation of

love will manifest itself in 2012 with much peace and

a boatload of good will. Happy New Year!

better place to live. We are delighted to recognize hisefforts with this award.”

A senior partner with the law firm Lamb McErlane,Jim, 69, practices in the areas of banking and finance,real estate, municipal law and governmental regula-tions. He has been named a Pennsylvania Super Lawyerfor General Business Lawand was appointed to thePennsylvania Judicial Conduct Board by the SupremeCourt of Pennsylvania.

Jim’s involvement with the GWCC goes back 30 years.The Chamber instituted the James E. O’Neill JuniorAward for an outstanding high school student withLamb McErlane underwriting the award. As an activemember of the Chester County business community,he has also served on the Chester CountyDevelopment Council and as Chair of the ChesterCounty Chamber of Business and Industry (CCCBI) as

well as on the Boards of the Greater PhiladelphiaChamber of Commerce and the Philadelphia RegionalPort Authority. CCCBI named Jim its Citizen of the Yearin 2005.

In 1997, he established the James E. McErlaneScholarship for International Studies at WCU. Most re-cently he helped launch the Chester County Food Bankin 2009.

When he’s not working or volunteering, Jim, who de-scribes himself as “something of a political junkie,”enjoys walking as well as reading books and maga-zines especially those on current affairs. He and hiswife, Robin, live in Malvern.They have two daughters,Bonnie, also of Malvern, and Lisa Yao, who lives inNew York City with her husband, Andy,and their chil-dren, Lilly 3 ½ and Julian 1 ½.

Giving Back continued page 1


Bridge of Hope Lancaster & Chester Counties will be

hosting their thirteenth annual Chester County Garden

Luncheon on Saturday, March 17, 2012. This much an-

ticipated event takes place at the Desmond Great Valley

Hotel, Malvern, PA, from 11am to 1:30pm and supports

Bridge of Hope LCC programs helping homeless fami-

lies build a better future. The event features a silent

auction and gardening specialist as the luncheon

speaker. Over the years, they have welcomed region-

ally and nationally acclaimed gardeners such as Joanna

Reed, David Culp, Mike McGrath and Sharon Lee as

speakers.

Since 1989, Bridge of Hope LCC has successfully as-

sisted homeless mothers and their children in secur-

ing permanent housing and attaining financial

self-sufficiency. Each homeless family is paired with a

trained church-based mentoring team with the goal of

building a supportive friendship. These friendships as-

sist the mother in attaining the stability and self-esteem

that are so vital for her journey back from homeless-

ness.

Bridge of Hope to Host Event!

All luncheon proceeds will benefit Bridge of Hope

Lancaster and Chester Counties’ life-changing ministry to

homeless and at-risk single mothers and their children in

Chester County. As a 501(c)(3) non-profit organization,

Bridge of Hope LCC will provide a tax deductible receipt

for all donations. Bridge of Hope LCC welcomes business.

Bridge of Hope LCC is seeking sponsorships for this

popular event. If interested in playing a meaningful role

in the vital effort to end homelessness in our local com-

munity, businesses are asked to contact Kate Kooker,

Special Events Coordinator, at 610-380-1360 ext. 107.

Sponsorship commitments are requested by January

12, 2012 in order to print these partnerships in the for-

mal luncheon invitation.

They are also accepting auction items, with the hope

of gathering 80 to 90 quality items valued at $50 to

$1000. In addition to an array of gardening objects, pre-

vious auctions have featured an interesting selection

of art, antiques, dining and entertainment opportuni-

ties, gift certificates, vacations and much more.

www.fmfcu.org


Mas Maxicali Cantina

Wegmans Food Market

Limoncello Ristorante

Ryan’s Pub

High Street Caffe

Iron Hill Brewery & Restaurant

Kildare’s Irish Pub

i-Pasta

Capriotti’s Sandwich Shop

Mendenhall Inn

A unique way to market your presence in the community and reach a targeted consumer group.

Call 610.563.8644 today to share your expertise in this new Chester County publication.

Educate.Enrich.Empower the Women and Men of Chester County!

www.womensjournalcc.com

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Sponsored By:

Chamber of Commerce of Greater West Chester

President, Katie Walker and Executive Vice President, Mark J. Yoder.

Chamber Chatter Radio Show

Every Tuesday @ Noon

Listen At:

www.brandywineradio.com

www.employeemax.com

Congratulations to our members who were named

COUNTY LINE MAGAZINEBEST OF THE BEST

RESTAURANTS IN 2011

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www.brandywineradio.com

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The Greater West Chester Chamber of Commerce has teamed up with Applecross Country Club to offer re-

newing members an opportunity to win a Casual Golf Membership at Talamore and Applecross Country Clubs.

All current members are eligible to win during the month they renew their membership. The drawings will con-

tinue each month through April 2012.

CONGRATULATIONS to the following businesses who were picked in a lottery drawing of Chamber businesses

that renewed their memberships in November 2011:

Ms. Kimber Schladweiler

A Taste of Olive

Ms. Holly Boulden

Canine Design

Mr. David R. Dietrich

Communication Graphics

Mr. Thaddaeus Fisher

T.P. Fisher General Contractors/Remodelers, LLC

Mr. Fred Gunther

Grand Sport Auto, Inc.

Dr. Darren Rodia, PT,MS,DPT

Kinetic Physical Therapy

Mr. Gary Krapf

Krapf's Coaches Inc.

Mr. William DeMeo

Northeast Package Delivery

Mr. Andy Chapis

RE/MAX Preferred Realtors / Andy Chapis

Mrs. Kathi Miller-Madanci

ShopRite

GOLF MEMBERSHIP WINNERS

DAREAUTO.COM

Family OwnedSince 1976

301 S. Bolmar StreetWest Chester, PA 19382

www.dareauto.com

www.blueedgeconsulting.com


In 2008, Congress passed the

Emergency Economic

Stabilization Act, which required

that brokers begin reporting the

cost basis of investment prod-

ucts to investors and to the IRS

for securities purchased begin-

ning January 1, 2011 for stocks

and January 1, 2012 for mutual

funds. Many of us are used to receiving cost basis in-

formation at the end of year to assist with tax prepara-

tion. This information has not previously been

reported to the IRS. The new reporting rules will require

us to act proactively if we want to manage our gains and

losses.

There are three ways to calculate the cost basis

• First In First Out (FIFO) - Under this method se-

curities are sold in the order they were purchased.

This is the default method used by the IRS.

• Average Cost- The cost of all shares is divided

by the number of shares to calculate the average cost

per share. This is how mutual funds generally provide

cost information to sellers.

• Specific Identification- The seller makes a deci-

sion as to which particular shares are sold. This

method allows the taxpayer to create the best possible

tax outcome.

Prior to the change in reporting requirements, the

Internal Revenue Service only received information re-

garding sales price. Due to the variety of cost methods

there was no accurate way for the IRS to receive and

compare the information. The technologies that have

changed our lives and living standards, have enabled

the tax code to become more complex and reporting re-

quirements to accelerate. The recently repealed 1099-

miscellaneous rules were rescinded because the IRS

could not process the information, not because they

didn’t want it.

Taxpayers may still choose the cost basis method,

but they will now be required to declare the method

chosen at the time the sale is initiated. This reduces

the previous flexibility of electing a cost basis method

after the year was over and there was an opportunity

to value the transaction with the best tax consequence.

As always new rules bring new forms. In order for the

IRS to process this information Schedule D now has

three new sub parts. In addition to long and short

Planning for Cost Basis Reporting ChangesBy Kathy Wileczek

Kathy Wileczek, CPA ([email protected]) is a manager with

Maillie, Falconiero & Company, LLP. We are one of the leading re-

gional accounting, tax and advisory firms in Southeastern

Pennsylvania. Our client service philosophy has helped forge an ex-

cellent working relationship with our diverse client base.

term gains, the form will now require the taxpayer to

separately report as follows:

• Sales reported on a 1099-B with cost basis in-

formation

• Sales reported on a 1099-B with no cost basis in-

formation

• Sales not reported on a 1099-B

Be prepared. Take the time to consult with your ac-

countant before completing transactions that may have

a significant impact on your taxable income. Be sure to

provide your accountant with all information provided

by your broker. Send your accountant any tax notices

you may receive.

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Food Bank Honored continued page 1

organizations including food cupboards, meal sites

and other non-profits that help feed the hungry

and/or distribute the food items.

In recognition of this outstanding work, the Greater

West Chester Chamber of Commerce is proud to

honor the Chester County Food Bank as its 2011

Mostelle Community Service Awardwinner. The award

will be presented Feb. 7, 2012 at the Mendenhall Inn.

“We are honoring the Chester County Food Bank

for its tireless, ongoing effort to feed the over 40,000

local households that don’t have enough food in

Chester County,” said Katie L. Doherty, president of

the Chamber. “Distributing food to so many people on

a day-to-day basis is no small job. But in a short time

the Food Bank has risen to the task. We salute the

Board, staff and all the volunteers who make it hap-

pen.”

According to Larry Welsch, the Food Bank’s execu-

tive director, the need in the county continues to rise.

The organization has been able to keep up with the

demand thanks to donations of time, food and money.

With only six employees, the non-profit relies heavily

on volunteers includingapproximately 1,200 volun-

teers who help with the Summer Harvest Program and

over 800 volunteers who work in its warehouse.

Food drives help fill the shelves of over 30 local

food cupboardswhere residents in need can pick up

items such as fresh produce and canned goods. In ad-

dition, the Food Bank organizes and operates avariety

of programs aimedat ending the cycle of hunger and

poverty. These programs, such as healthy cooking

classes and raised-bed garden programs,focus on nu-

trition and education to help people live better lives.

Welsch expressed his sincere appreciation to the

Chamber for the award and applauded those who

work behind the scenes to further the Food Bank’s

mission.

“It is wonderful to be recognized with this award,

knowing how hard our Board of Directors, volunteers

and staff have worked to help the hungry in Chester

County,” said Welsch. “The Food Bank has accom-

plished a great deal in a short period of time because

of the commitment and generosity of many. We are

veryhonored to be recognized.”

www.ladifferencesalon.com


The Mars Drinks Old Fashioned Christmas Parade


Holiday Toy Breakfast Sponsored by WSFS Bank andWest Chester Golf & Country Club


The Chamber Chatter is pleased to

introduce a new columnist, Peter R.

Johnson, a long-time Chamber mem-

ber. Peter R. Johnson & Company is

a Chester County, based compensa-

tion consulting firm that provides

full-service resources for total com-

pensation plan design and program

management support. Peter R. Johnson & Company, lo-

cated on High Street in West Chester, has been serving

the for-profit, not-for-profit, and the public sectors of the

domestic market for over 32 years both regionally and

nationally.

The capabilities of the firm’s consultants support an in-

tegrated approach to design direct compensation plans

for a client base that includes many sizes and types of

organizations. As a small, independent consulting firm,

our mission is to provide a more personal style of serv-

ice to clients The firm maintains an extensive and

broad database on prevailing compensation practices

in virtually all industry groups including over 100 pub-

lished salary surveys and state-of-the-art compensation

reporting and analysis software applications. These re-

sources cover fixed (base salary and variable cash

compensation), longer-term incentive plans, executive

perquisites and benefits. As a matter of course in proj-

ect situations, we orient and train client management

and staff in plan concepts and mechanics, giving them

operating independence after the project is completed.

Albert Pujols, recently of the World Champion St

Louis Cardinals just signed a 10 year, 254 million dol-

lar contract with the California Angels making him

the highest paid first baseman among the 30 who

have this job in major league baseball. Ten years ago,

he was drafted 420th and signed with the Cardinals

for a bonus of $60,000. In 2011, his salary with the

Cardinals was a little over $14,500,000. Ryan Howard

was paid $350,000 in 2006 in his MVP year, $900,000 in

2007 and was awarded a $10,000,000 annual salary in

arbitration in 2008. There are many other similar ex-

amples in baseball and other professional sports.

How did Pujols and the Angels get to $254 million and

the arbitrator $10 million for Howard? Determining

the value of these jobs and others is a process, and

the fundamentals of this process apply to all organi-

zations, whether business, professional sports, not

for profits or whatever.

What are the key factors which determine the

monetary value of a job?

• The Job: What skills, experience, education,

special training, behavioral characteristics are needed

to effectively perform the job? The job or position de-

scription is the prevailing communication format for

both the individual and the organization and therefore

should be accurate and up to date.

• The Organization’s Needs: What results must

be accomplished by the person performing the job and

how critical are they to drive organization success?

What level of urgency does the organization have?

• The Market: How large is the supply of qualified

people in the appropriate geography, if it is a factor,

and how strong is the demand? What kinds of and how

many organizations are competing for people to fill the

same kinds of jobs?

• The Person: Does the organization need a su-

perstar, or will a solid performer or emerging star with

potential fill the bill? Do the organization’s needs allow

time for a person to develop, or does it require immedi-

ate results?

At the very core of any process of valuing a job,

whether it is the free agent valuing of Albert Pujols, or

the arbitrator who determined Ryan Howard’s salary in

2008, quality data and proper analysis of it were essen-

tial. Whether you are an individual simply interested in

testing your compensation in the market or an organi-

zation evaluating your whole compensation structure,

the process is the same with quality data and thorough

analysis at its core.

When the time comes, don’t go down this path alone.

Select a consulting company who has a long and

proven track record for providing compensation and

human resource services to corporations. Be sure their

strengths lie in assessing job salaries and compensa-

tion criteria and will guide you through customizing the

right packages for your firm in a timely and cost effec-

tive manner.

How Much Are You Or Your Job Worth?By Peter R. Johnson

Peter R. Johnson & Company is a West Chester based compensation

consulting firm that provides total compensation plan design and pro-

gram management. Our experienced staff of compensation consult-

ants enables Peter R. Johnson & Company to provide plan design,

implementation support, and ongoing administrative services for all

phases of a client’s total compensation program. For more informa-

tion on this topic, reach us at www.prjandco.com or 610-436-6114.


The Board of Directors requests your presence at theChamber of Commerce of Greater West Chester's

Annual BanquetHonoring the

2011 Outstanding Citizen of the YearJames E. McErlane, Esq.

and the

J. Dewees Mosteller Community Service Award Recipient

Chester County Food BankDonations Encouraged- Food items will be collected upon arrival

Tuesday, February 7, 2012The Mendenhall Inn

Grand BallroomMendenhall, Pennsylvania

Cocktails 5:30 pm ~ Dinner 6:45 pm Please respond by January 30, 2012

Call the Chamber to purchase a ticket or reserve a table610-696-4046

Event Sponsor:


Our members are the foundation of our organization. To honor them we would like to congratulate and thank

those who renewed their membership in Novmber 2011. Thank you for your ongoing support of the Greater West

Chester Chamber of Commerce.

Members between 20 - 29 yearsBlack Berry Technologies Inc.

Student Services, Inc.

KMRD Partners, Inc.

ARAMARK @ WCU

Prudential Fox & Roach Realtors / Kit Anstey

10 - 19 yearsTnT Handling USA, Inc.

Communication Graphics

ShopRite

Northeast Package Delivery

Krapf’s Coaches Inc.

Bellingham Retirement Living

Exton Senior Living

Canine Design

3 - 9 yearsWilliam H. Bunch Auctioneer & Appraiser

Gayle Bohman

Karen A. Kludt & Associates

Christopher Sniscak /Nationwide Insurance

Thomas Chevrolet of West Chester

Blaze Salon

Music for Memorable Moments

The Arc of Chester County

A Taste of Olive

1 - 2 yearsRE/MAX Preferred Realtors / Andy Chapis

FastFrame

Grand Sport Auto, Inc.

Paoli Hospital Foundation

T.P. Fisher General Contractors/Remodelers, LLC

WSFS Bank

Malena’s Vintage Boutique

New York Bagel Cafe & Deli

Charles Wasserman, PhD

Curotec, LLC

Kinetic Physical Therapy

Style Masters Salon

Thank You to Our Renewing Members in November 2011

www.clearsoundinc.com

http://greaterwestchester.com/


January

January 10 (Tuesday)FLOW Luncheon11:45am-1:00pm1st Time Home Buyers Seminar

High Street Café/Vudu Lounge

322 S. High St., West Chester

$25 for FLOW members; $35 for Non-FLOW members

January 11 (Wednesday)Coffee Connection7:45am-9:00amNew York Bagel Café & Deli

103 Turner Ln., West Chester

Free for members; $10 for general

Reservations Appreciated

January 19 (Thursday)Membership Luncheon11:45am-1:00pmSenator Dinniman & State Rep. Truitt Update

West Chester Graduate Business Center

1160 McDermott Dr., West Chester

$25 for members; $35 for general

RSVP Required

January 25 (Wednesday)Business Card Exchange5:30pm-7:30pmFrancis Hall Insurance

1065 Andrew Dr., West Chester


RSVP Appreciated

RESERVATIONS FOR EVENTSRegister online at www.greaterwestchester.com email [email protected] or call 610.696.4046

February

February 7 (Tuesday) Annual Banquet5:30pm- 8:30pmSponsored by: 1N Bank

Mendenhall Inn

52 Kennett Pike, Mendenhall PA

RSVP Required

February 16 (Thursday)Business Card Exchange5:30pm-7:30pmZukin Realty

121 E. Gay St., West Chester


RSVP Appreciated

February 21 (Tuesday)Coffee Connection 7:45am-9:00amGawthrop Greenwood, PC

17 E. Gay St., West Chester


RSVP Appreciated

www.marketstreetprint.com

http://www.autorentpa.com/westchester/index.php


Calculating the Costs:Email Threats & Financial Risks

By Rob Sparre, President of Dorset Connects

Could It Happen to You?

Despite all the publicity that

email threats generate, many

computer users are still sur-

prisingly naive about their

chances of their pc becoming

infected. A 2009 survey re-

vealed that nearly half of re-

spondents were confident it

wouldn’t happen to them.,

thinking that ‘I’ve got nothing worth stealing on my

PC’. In reality, everyone has – even if it’s just an email

address. It is critical, that as a business owner/man-

ager, you understand not just your level of exposure

to email-borne threats, but also the potential cost if

your business becomes a victim.

Criminals are said to have made tens of millions

from small and medium-sized businesses in the US

through malware distributed via spam and designed

to steal online banking details. With all of the tools

available to cyber criminals, it’s probably not sur-

prising that it’s relatively easy for a PC to ‘catch’ a

virus – a virus whose objective may not simply be to

disrupt or crash a computer or network, but rather to

seek out confidential (and therefore valuable) data

that can be secretly leaked to the virus’s controller.

During 2010, Symantec. detected more than 73 million

malware-infected emails heading for clients world-

wide. An incredible 60 targeted Trojans per day were

detected. (Potentially the most damaging internet

threat of all, targeted trojan attacks aim to trick vic-

tims into installing customized remote-controlled

data-stealing malware onto their computers.)

Meanwhile, on average, each client in the small busi-

ness sector is being targeted by 50 phishing attacks

per day!

Faced with this deluge of threats, no business can af-

ford to rely solely on the alertness of its employees to

keep it safe. Even the most threat-savvy end-user can’t

remain immune indefinitely.

Picking up the Bill

What will an incident actually cost in financial

terms? The truth is that each event will differ, with key

factors such as the nature of the business attacked

and the sensitivity of any lost data determining the

scale of the impact. For example, was it ‘just’ a few

email addresses that were stolen or has national se-

curity-related information been compromised?

Generally speaking, an incident and the response it

triggers will involve some, most or all of the following,

each of which will result in a cost to the affected or-

ganization:

• Identification of the nature and extent of the

problem

• Identification of the point of entry

• PC clean-up/repair

• Data/system restoration/reinstallation

• Damage and danger assessment

• Service interruption

• Lost productivity due to PC downtime

• Lost revenue (e.g. due to systems being un-

available to process payments)

• Breaches of confidentiality

• Loss of data (usernames, passwords, financial

information etc)

• Damaged reputation

• Market capitalization losses (often 1-2%) fol-

lowing a data breach

And finally, but arguably most important of all: the

unknown. For example, once malware has penetrated

a network, it’s very hard to know exactly what it’s

been doing, what data has been lost, how that data

might be abused, who it might be sold on to etc.

Unknowns like these can undermine confidence within

any business.

So is there a basic rule of thumb you can use to es-

timate how much an incident could cost your busi-

ness, and the size of the bill your business might have

to pick up over the course of a year?

• A minor incident (single PC becoming infected

and needing to be cleaned or reloaded) will probably

cost around $400, taking into account PC downtime,

lost productivity and cost of clean-up. Using the aver-

age figure of 2500 malicious emails heading towards a

business during the course of a year, that gives a ‘to-

tal minor incident cost’ of $1,000,000 for any organi-

zation without an email security system in place.

• A major incident (impacting multiple systems)

might typically cost a small business between $15,000

and $30,000 in total and a large company between

$140,000 and $250,000 – a substantial annual cost if

continued to page 18


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Changes Coming to the Chamber Chatter

NewsletterThe publication calendar for

The Chamber Chatter newsletter

will be changing for 2012! The

newsletter will now become a bi-

monthly publication, being

mailed out to 1,100 contacts in

the Greater West Chester

Chamber six times per year. In

addition the Chamber will add

value to the publication and its advertisers my going

online! Now Chamber members and the community

can read the Chatter by simply going to

GreaterWestChester.com, clicking on the Chatter link

and flipping through the pages. Online readers will

have access to all of the great content featured in the

Chatter and be able to visit the websites of Chamber

Member advertisers! If your business would like to be

featured in the Chamber Chatter newsletter or place an

advertisement please call us today at 610-696-4046.

Rob Sparre, President of Dorset Connects,

[email protected].

Dorset Connects offers complete IT and telecommunication

management solutions that take the hassles out of managing and

maintaining your critical IT systems. We’ll customize a support plan that

is tailored to your environment and exceeds your support

expectations. www.dorsetconnects.com

such an incident happens once a year.

• A severe incident (financial systems are com-

promised) could leave the victim organization picking up

a bill running into millions.

Big Money, Big Question

So the big question for your business is - are you con-

tent to withstand the financial hits that email threats in-

evitably deliver? Or would it actually save you money if

you could implement an email security solution that

blocks virtually every threat at internet level before it

even approaches your corporate gateway, with minimal

demand on your in-house IT resources? While there are

no magic pills available to completely protect your sys-

tems, working with your IT provider on a solution that

combines email security, antivirus and web filtering can

help shield you and your business from most of these at-

tacks. The risk of becoming a victim of cyber-crime is

very real. So too are the costs. But making the right call

where email security is concerned will mean your busi-

ness can stop paying them.

Calculating the Costs continued page 16

19 S. High St., West Chester, PA 19382 Fax: 610.436.0117 e:[email protected]

www.drsfh.com

www.briarphotography.com


TAKE IT TO THE STREETS AT THE 2012 IHTC

WITH A MEMBERS-ONLY “STREET SPONSORSHIP”

We may be stuck in the midst of winter now, but from a marketing standpoint, the 2012 Iron

Hill Twilight Criterium, to be held Saturday, July 7, is coming fast. Now is the time for you to

act on a special opportunity that the Greater West Chester Chamber of Commerce is making

available to a limited group of members who act fast.

The Iron Hill Twilight Criterium brings pro bike racing excitement and family fun to down-

town West Chester. Nearly 20,000 community members – and potential customers – will thrill

to see a series of bike races that culminates with pro cyclists navigating the challenging turns and straight-aways in

historic downtown West Chester. You can place your business at the heart of the intense excitement, from the begin-

ning of the day’s activities at 4pm through the finish at 10pm, by securing a Street Sponsor booth location at the Ki-

netic Physical Therapy Community Festival.

These new Street Sponsorships provide the best possible showcase for local businesses to connect directly with the

thousands of community members in attendance. This is a great opportunity to activate your brand and showcase

your businesses’ hottest new innovations and “must-have” products alongside fabulous food options and the ongo-

ing race activities!

The first 10 Chamber of Commerce members to commit to a Silver-level Street Sponsorship will receive a mem-

bers-only 40% discount. A Silver Street Sponsor package includes all of the following elements:

SILVER

Community Festival display tent – includes designated space + 10’ x 10’ white, unbranded tent

Right to use event marks & logos in advertising and promotions

Recognition as “Official Street Sponsor” in print guide

Presence on IronHillTwilightCriterium.com website

Package cost: $495

* SPECIAL FOR MEMBERS ONLY: The first 10 GWCC members in good standing, with current membership

through Dec. 31, 2012, who commit to the Silver Package will receive the outlined benefits at a discounted rate of only

$295 - first come / first serve!

Get in on the action and excitement of the Iron Hill Twilight Criterium, and take your sponsorship support to the

streets in 2012!

For 2012 Iron Hill Twilight Criterium Street Sponsorship Opportunities, please contact:

Steve Scebelo, Principal

Creative Properties

484.889.8917

[email protected]


During the month of October, Associates from MarsDrinks in West Chester reached out to the local com-munity to make a difference through outreach andvolunteer activities. Mars Drinks is the Drinks divi-sion of one of the world’s largest privately held com-panies – Mars, Incorporated. Mars operates in 6segments globally: Chocolate, Gum/Confectionary,Petcare, Food, Symbioscience, and Drinks - withglobal brands we have come to love: M&M’s®, Snick-ers®, Milky Way®, Twix®, Dove®, Wrigley®, Orbit®,Altoids®, Pedigree®, Whiskas®, Royal Canin®, UncleBens®, Alterra Coffee Roasters™, and The Bright TeaCompany™.

Part of the Mars, Incorporated culture and beliefs in-clude giving back to the communities in which Asso-ciates live and work. Each year Associates do justthat through the Mars Volunteer Program (MVP). Thisprogram allows Associates to help address local com-munity issues while making a global impact. Fromhosting food drives to volunteering at local animalshelters, Associates around the world are workinghard to put their values and beliefs into action.

MVP is a program that empowers Associates to makea difference to their community. This year Associateswere encouraged to focus their efforts in one of threecore areas: Health and Prosperity of our Communi-ties, A Better World for Pets and a Greener Planet.

In October, Associates from Mars Drinks volunteeredat six different sites; Tyler Arboretum, Quest Thera-peutics, and Main Line Animal Rescue. Associatesalso cleaned up the following parks in ChesterCounty; Marshall Square, Everhart, and Hoopes. Vol-unteer efforts included weeding, cleaning walkingtrails, planting flowers and trees at Tyler Arboretum;staining horse stalls and power washing playgroundsat Quest Therapeutics; painting rooms for cats and re-pairing dog trails at Main Line Animal Rescue, andpicking up trash and cleaning the local parks.

Mars Drinks has used these organizations sinceMVP’s kick-off in 2007. This year over 90 Associatesparticipated in the volunteer days and in total con-tributed a total of 270 service hours. MVP Day is anevent anticipated each year by Associates at MarsDrinks. “I look forward to the MVP program each yearbecause it was not only a great engagement and team-building activity but also a great way to give back tothe community in which the Mars Drinks business islocated,” stated Manufacturing Accountant MattMarano.

Mars Drinks has contributed throughout the year aswell to various organizations including the MarsDrinks Old-Fashioned Christmas Parade, The LanceArmstrong Foundation also known as LiveSTRONG(http://www.livestrong.org/), Grounds for Health(www.groundsforhealth.org/), and Wings for Success(http://wingsforsuccess.org/).

Mars Drinks Associates in West Chester Dedicate Time, Services to the Community

CleanersMore

And More...

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We Mean Business.

Business Law

Banking & Finance

Maritime Law

Commercial Litigation

Legal services for businesses, governmental entities and individuals.

17 E. Gay Street Suite 100 P.O. Box 562 West Chester, PA 19381-0562

Phone: 610.696.8225 Fax: 610.344.0922 www.gawthrop.com

Gawthrop Greenwood, PC Attorneys at Law

Call 610.696.8225 or visit uswww.gawthrop.com

www.gawthrop.com


Membership Luncheonwith Senator Dinniman and State Representative Truitt

Thursday, January 19, 2011West Chester Graduate Business Center

1160 McDermott Drive, West Chester11:45am

$25 Members; $35 General

RSVP required to [email protected] or call 610-696-4046www.greaterwestchester.com

Express Your Lovewith the

Gift of Flowers.

Express Your Love with the

Gift of Flowers.

Valentine’s Day is Tuesday, February 14

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Chamber Chatter

Bi-Monthly Advertising Rates

Eighth Page/Business Card . . . . . . . . . . . . . . . . . . .$853.75” (w) x 2.25” (h)

Quarter Page . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1503.75” (w) x 4.875” (h)

Half Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$260horizontal 7.5” (w) x 4.875” (h)vertical 3.75” (w) x 10” (h)

Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4157.5” (w) x 10” (h)

Online ad is free with any print ad. Please provide web siteaddress to link your ad.

10% discount on full annual run of any size ad. Space reser-vation is due by the 1st of the month prior to publication (i.e.March/April edition- reservation due by Feb. 1, and the ad it-self is due Feb. 8)

The Chamber Chatter is a bi-monthly publication with a circulationof 1100. It is free to members of the Chamber. Editorial Content andadvertising is limited to Chamber members. Editorial coverage doesnot imply or indicate Chamber endorsement of members business,product or services.

USI Affinity is the trusted source and insurance administrator for the Greater West Chester Chamber of Commerce.

Our portfolio of endorsed products designedfor businesses and individuals includes:

• Medical• Dental• Vision• Voluntary Insurance

These plans reflect our commitment to provide your association with one of the bestmember benefit programs around.

Find out more.

USI Affinity.

Phone: 1.800.265.2876 ext.6

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At Edward Jones, you’ll get more than respect. We’ll helpyour business gain a financial advantage. Together, we candesign an individual program for your business, with thekinds of tools and options you’ll really use, such as:

� Business Credit Card with Rewards

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Call your local financial advisor today.

YOUR BUSINESS DESERVESTHE SAME RESPECT YOU GIVE YOUR CUSTOMERS.

www.edwardjones.com Member SIPC

Jeff Kitchen, AAMS®Financial Advisor.

105 South High StreetWest Chester, PA 19382610-430-1320

Randall S Evans, AAMS®Financial Advisor.

105 South High StreetWest Chester, PA 19382610-430-1320

Eric S Smith, AAMS®Financial Advisor.

704 West Nields StreetSuite GWest Chester, PA 19382610-436-4101

www.usiaffinity.com

www.edwardjones.com

119 North High StreetWest Chester, PA 19380

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chamber chatter - jan-feb 2012

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