champagne portfolio overview. diversity character expression tradition n.m. (négoçiant manipulant)...

CHAMPAGNE PORTFOLIO OVERVIEW

DIVERSITY CHARACTER EXPRESSION TRADITION

• N.M. (Négoçiant Manipulant) • Négoçiants houses who use any purchased grapes

• R.M. (Récoltant Manipulant) • Growers houses who use only their own grapes (can source up to 5% of total

volume)

• C.M. (Co-opérative de Manipulation) • Co-op a group of growers who produce Champagne together under one or

multiple names

• R.C. (Récoltant Co-opérateur) • a co-operative member who sells a co-operative produced Champagne under his

own brand name

• M.A. (Marque d'Acheteur)• Private label

Types of Producers


• Négociants own less than 25% of the vineyard area but produce more than 70% of Champagne

• 97 large négociants account for 95% of Champagne sold

• Less than 50 growers own more than 15 hectares or produce more than 80,000 bottles

• Annual Production Figures• Moet & Chandon- 26 million bottles• Veuve Cliquot- 10 million bottles• Ruinart- 2 milion bottles• Bollinger- 1.5 million bottles• Pol Roger- 1.5 million bottles• Krug- officially ~500,000 bottles but more likely more than 1 million bottles• DSWE PRODUCERS COMBINED < 1 million bottles

Production Structure


• Two-thirds of total sales for 2013 were generated by 5 groups of houses • 1 LVMH: Moët & Chandon + Mercier + Ruinart + Veuve Clicquot + Krug

• 2: Vranken + Pommery + Heidsieck & C° Monopole + Charles Lafitte

• 3: Lanson - BCC : Lanson + Burtin Besserat de Bellefon + Boizel + Chanoine + Philipponnat + De Venoge + Alexandre Bonnet

• 4: Laurent-Perrier + De Castellane + Salon-Delamotte + Lemoine

• 5: Pernod-Ricard: Mumm + Perrier-Jouët

• More than one-third of total sales for 2013 were generated by the next 20 large houses and groups

• Less than 5% of the total sales of Champagne is generated by small houses and growers

Production Statistics


Vineyard Area

• 34,000 hectares of vineyards

• 278,000 plots of vines

• 320 villages

• Echelles de Crus ranks villages not vineyard sites only in the Montagne de Reims, Côte des Blancs, and Vallée de la Marne

• 17 Grand Crus• 44 Premier Crus


• Grape varieties- 7 Permitted, 3 Primary, 4 Legacy• Pinot Noir – 38% • Chardonnay- 32%• Pinot Meunier- 30%

• Pinot Blanc• Pinot Meslier• Fromenteau (Pinot Gris)• Arbanne

Viticulture


Viticulture

Pruning Methods- 4 Permitted• Chablis system : cane pruning, leaving short bud-bearing canes • Cordon system : spur pruning on a single permanent ‘cordon’• La taille Guyot : cane pruning, keeping one cane and one spur per vine (Single

Guyot) or two canes and two spurs per vine (Double Guyot)• La taille Vallée de la Marne (Pinot Meunier only) : cane pruning

Viticulture


• Harvest by hand• Timing Regulated by CIVC start date set for each village• Maximum yield per hectare set annually by the INAO

• Gentle pressing of whole bunches, not destemmed• 2550 liters maximum from 400 kilos of grapes (a marc)

• Cuvee = first 2050 liters • First three presses after free-run juice

• Taille = next 500 liters• Final pressing for wine

• Subsequent juice that sent directly to the distillery by law

• Traditional Vertical Basket Press (Coquard)• >50% Presses, 1/3 of grapes

• Horizontal Screw Press• 1/3 of presses, ¼ of grapes

• Horizontal Pneumatic Press• Horizontal Hyrdraulic Press

Harvest & Pressing


First Fermentation

Just like for still wine, variables that affect the base wine or VIN CLAIR include:

• Vintage & Harvest Conditions

• Grape Varieties

• Fermentation Vessel- Oxidative versus Reductive Winemaking

• Type/Strain of Yeast- Indigenous, Cultivated, Biodynamic?

• Fermentation Temperature/Speed- Cellar location, Temperature Control?

• Malolactic Fermentation

• Sulfur & Additions, Filtration, Fining, Decisions

First Fermentation


Assemblage

Historically, blending was vital in Champagne due to extreme climate and division between firms and growers

Factors

• Vintage Conditions

• Grape Availability

• Reserve Wine Availability

• House Style

Assemblage


Méthode Champenoise (Traditional Method) = second fermenation in bottle

• After blending and racking, LIQUEUR DE TIRAGE is added to induce the process• Blend of yeast and sugars and nutrients to maintain the yeast

• The still wine is then bottled and sealed with a crown cap (or sometimes a natural cork) and the prise de mousse begins

• Duration depends on temperature but lasts generally from a couple of weeks to several months

Second Fermentation


• Complex series of reactions as yeast cells break down after second fermentation while the wine remains in contact with the spend yeast cells SUR LIE

• Results in yeasty biscuity characteristics

• Most active within 4 years after second fermentation

• Bottles are traditionally positioned horizontally and stacked on top of another SUR LATTE during this process

Sur-Lie Aging - Autolysis


• Finished sparkling wine after additional aging is placed in PUPITRES or GYROPALLETES to begin the process of isolating the sediment to prepare for disgorgement

• Bottles are gently rotated and inverted to nudge sediment down the bottle resulting in an upside down bottle SUR POINTE with the sediment all in the neck

• Hand disgorgement- traditional but labor and time intensive • ~ 8 weeks

• Gyropallettes – most common due to efficiency and speed • ~ 8 days

Remuage - Riddling


• Sediment by the rapidly opening a bottle of sparkling wine without displacing the wine• by hand (à la Volée) • or automated

• Bottle is topped up with base wine (plus dosage if applicable) via LIQUEUR D’EXPEDITION

• Wine is re-corked ready for release after short aging to allow the dosage to integrate

Disgorgement


< 3 g/L = Brut Nature

< 6 g/L = Extra Brut

<12 g/L = Brut

12-17 g/L = Extra Dry

17-35 g/L = Sec

32 – 50 g/L = Demi-Sec

> 50 g/L = Doux

Dosage

Portfolio


Côte des Blancs

• Grape Varieties: 96% Chardonnay, 3% Pinot Noir, 1% Pinot Meunier

• Soil: Cretaceous chalk

• Grand Cru Villages: Avize, Chouilly, Cramant, Le Mesnil-sur-Oger, Oger, Oiry

• Geography: • 20 km 180 m high slope from Chouilly on the outskirts of Épernay south to

Vertus

• Viticulture• Vineyards lie on east and southeast faces of chalk slope

• Leading Grower Producers• Jacques Selosse, Agrapart & Fils, Jean Milan, Salon, Pierre Peters, Guy

Charlemagne, Pierre Gimonnet, Veuve Fourny, Diebolt-Vallois, Larmandier-Bernier


CuvéesGrand Reserve BrutRosé BrutBlanc de Blancs Brut SignatureBlanc de Blancs Brut Zero ‘3210’ Roy Soleil Grand Cru Blanc de Blancs BrutBlanc de Blancs Grand Cru Brut MillésiméBelemnita Blanc de Blancs Grand Cru Extra Brut Millésimé

Year Founded: 1783Proprietors: Pierre and Chantal GonetWinemaker: Pierre GonetAnnual Production: 200,000 bottlesVineyard Area: 23 hectares

Champagne Philippe Gonet

KEY POINTS• 3/4 production / 100% of Blanc de Blancs production from estate fruit

• 23 hectares divided among 47 parcels• 70% Chardonnay: 13 / 4.5 ha in Le Mesnil sur Oger, 1 in Oger, 6 in

Montgueux, Le Breuil, Fontaine sur Ay, Vertus• 25% Pinot Noir: Vertus, Montgueux, Le Breuil, Fontaine sur Ay, Vertus• 5% Pinot Meunier: La Chapelle-Mothodon

• Le Mesnil-sur-Oger location since 1910• Best Grand Cru for Chardonnay in Champagne• 1/3 of the Gonet’s Chardonnay sites are in Le Mesnil inc. one parcel that was

planted in 1929

• Family Owned & Operated since 1830


Côte des Bar

• Grape Varieties: 85% Pinot Noir, 8% Pinot Noir, 7% Pinot Meunier

• Soil: Kimmeridgian marl topped by Portlandian limestone- extension of the Kimmeridgian strata that runs through Chablis to Sancerre

• Vineyard Area: 7,000 hectares

• Geography: • More than 100 km south of Epernay• 3 separate areas

• Montgueux- chalk outpost near Troyes• Barsequenais- centered Bar-sur-Seine, Seine, Ource, Laignes valleys

to Courteron (1.2. km from the border of the Côte d’Or)• Barsuraubois- Essoyes to Bar-sur-Aube

• Leading Grower Producers:• Fleury, Drappier, Cedric Bouchard, Jacques Lassaigne, Mairie Courtin


CuvéesFleur de l’Europe Brut Cepages Blancs BrutMillésime Extra BrutSonate No. 9 Bolero Saignée de Rosé

Champagne Fleury

Year Founded: 1895Proprietor: Fleury familyWinemaker: Jean Sebastien FleuryAnnual production: 200,000 bottlesVineyard area: 15 hectares

KEY POINTS• First to bottle under own name in the Aube

• First biodynamic producer in Champagne• 200 biodynamically farmed hectares in Champagne

• 100 biodynamically farmed hectares in the Aube• 30 biodynamically farmed hectares managed by the Fleury family

• 15 biodynamically farmed hectares owned by the Fleury family

• Commitment to continue to experiment, educate, and innovate


Vallée de la Marne

• Grape Varieties: 63% Pinot Meunier, 27% Pinot Noir, 10% Chardonnay

• Soil: limestone, clay, marl, sand, flint

• Grand Cru Villages: Aÿ, Tours-sur-Marne

• Geography: • from west of Château-Thierry to Épernay• divides the Montagne de Reims from the Côte des Blancs

• Viticulture• Pinot Muenier dominates this frost prone region because it is a late

budding and early ripening

• Leading Grower Producers• Jacquesson, Gaston Chiquet, Philipponat, Henri Goutorbe, Rene Geoffrey


"For me, meunier is the identity of the domaine” - Jerome Dehours

KEY POINTS• Grandfather Ludovic founded the estate in 1930- one of the first

independent growers

• Father Robert was early promoter of value of reserve wines

• Jerome took full control of the property in 1996 focused heavily on sustainable viticulture and expressing the character of individual terroirs

• Extensive vineyard holdings with 3 individual Coquart presses allow for microvinifications and strict selection from a large palette of wines

CuvéesGrande Réserve BrutLes Vignes de la Vallé BrutRose Oeil de Perdrix Brut MillesimeTrio SBlanc de Meuniers MillesimeLes Genevraux Millesime La Cote en Bosses Millesime Brisefer Millesime La Croix Joly

Year Founded: 1930Proprietor: Jerome DehoursWinemaker: Jerome DehoursAnnual production: 80,000 bottlesVineyard Area: 14 hectares

Champagne Dehours


Montagne de Reims

• Grape Varieties: 56% Pinot Noir, 28% Chardonnay, 16% Chardonnay

• Soil: Cretaceous chalk with some mixture of clay and sand

• Grand Cru Villages: Mailly, Verzenay, Verzy, Ambonnay and BouzyPuisieulx, Sillery, Beamont-sur-Vesle, and Louvois

• Geography: • a large horseshoe shaped region starting at Aÿ in the south facing Épernay,

and going up and around to the north, bending under Reims

• Viticulture• sheltered vineyards (less prone to frost) sloping down towards the rivers

Vesle in the north and Marne in the south• West of the village of Ludes and south west of Reims, Pinot Meunier

becomes more significant• Pockets of Chardonnay found mostly in the eastern facing villages Villers

Marmery (98% Chardonnay) and Trépail (91% Chardonnay)

• Leading Grower Producers• Bérèche & Fils (Ludes), Chartogne Taillet (Merfy), Egly-Ouriet (Ambonnay),

Benoît Lahaye (Ambonnay), Jérôme Prévost (Gueux), Camille Savès (Bouzy),


“The objective is to respect that which is born in the vines and to enable that to be transmitted to the wine drinker without modifying. Just accompanying it, following it and preparing it so that the drinker can understand, enjoy and get those elements from the wine they’re drinking.”

-David Léclapart

KEY POINTS• Fourth generation grower in Premier Cru Village of Trepail

• David took control in 1996 with a commitment to biodynamic principles• Ecocert & Demeter certified since 2000

• Fermentation in enameled vats or used oak barrels (from Domaine Leflaive)

CuvéesL’Amateur Blanc de Blancs Extra BrutL’Artiste Blanc de Blancs Extra BrutL’Apotre Blanc de Blancs Extra BrutL’Achimiste Rosé Extra BrutL’Astre Blanc de Noirs Extra BrutL’Eden Coteaux Champenois Rouge

Year Founded: 1988Proprietor: David LéclapartWinemaker: David LéclapartAnnual production: 15,000 bottlesVineyard Area: 3 hectares

Champagne David Léclapart


• DSWE Annual US Champagne Sales – 5,000 9L cases– $2,000,000 annual revenue– 7,500 points of distribution

• 2012 Annual US Champagne Sales– 1.24 million 9 L cases– $477 million sales revenue– Moët & Chandon and Veuve Clicquot enjoy a combined market share

of ~ 60%

Sales Summary


• Glass Pours– Keith McNally Group: Balthazar, Cherche Midi– The Nomad– BR Guest Group- Atlantic Grill, Ocean Grill, Isabella’s– Union Square Hospitality Holdings (Danny Meyer)- Marta, North End Grill– Sant' Ambroeus, Casa Lever, and Felice Wine Bar– The Four Seasons– The Waldorf Astoria

Account Spotlights


• Prominent Listings– B&B Hospitality: Del Posto, Babbo- New York– Eleven Madison Park- New York– Faith & Flower Los Angeles– Gary Danko- San Francisco– Le Bernardin- New York– Legal Seafood’s- Boston– Per Se- New York– Pops for Champagne- Chicago– RN74- San Francisco– Saison- San Francisco– State Bird Provisions- San Francisco– Sushi Nakasawa- New York– The Cosmopolitan Las Vegas– The Standard Hotel Group- New York, Miami, LA– The Wynn Las Vegas

Account Spotlights

April 10, 1972

champagne portfolio overview. diversity character expression tradition n.m. (négoçiant manipulant)...

Documents

cane pruning

total sales of champagne

large houses

groups of houses

small houses

purchased grapes

group of growers

kilos of grapes