change the way we change: harnessing brain power for better improvement adoption
TRANSCRIPT
![Page 1: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/1.jpg)
FRIDAY, MARCH 3 | 1115 – 1215
BC Quality Forum 2017
Change the Way We Change: Harnessing Brain Power for
Better Improvement Adoption
![Page 2: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/2.jpg)
Presenters • Ann Brown, Director Learning and Organizational
Change, Providence Health Care
• Sarah Carriere Leader, Patient Safety, Providence Health Care
St. Paul’s Hospital, Vancouver. Founded 1894
![Page 3: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/3.jpg)
Agenda
Neuroscience, the brain and SCARF
Improving improvement projects
![Page 4: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/4.jpg)
Who are we all?
![Page 5: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/5.jpg)
Introduce yourself
Name
Organization
Function
SCARF knowledge 1 – 10
Change knowledge 1 - 5
![Page 7: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/7.jpg)
The Triune Brain
Neocortex – speech, logic, higher thinking skills
Reptilian – instinct, survival
Limbic System - emotions
![Page 8: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/8.jpg)
Focus: To Survive
Flight-or-Fight
Stress
Neuroendocrine changes include an increase in Cortisol – “the stress hormone”
Focus: To Thrive
Relaxation Response
Trust
Neuroendocrine changes include an increase in Oxytocin – “the trust hormone”
THREAT REWARD
![Page 9: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/9.jpg)
Judgment diminishes, aggression (and physical
energy) may increase
Problem- solving abilities reduced
Difficulties accessing long-term memory
Ability to remember decreases, impacting learning
Message receptors shut
down, terminates meaningful
rapport
Pessimism and perceived
threats/insults increase
Limbic system
aroused
Executive functions: Logic decreases, irrationality
increases
Impact of Threat
![Page 10: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/10.jpg)
AWAY From Threat Response
David Rock’s model ©
Status Certainty Autonomy Relatedness Fairness
TOWARD
Reward Response
![Page 11: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/11.jpg)
SCARF and real life
![Page 12: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/12.jpg)
![Page 13: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/13.jpg)
![Page 14: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/14.jpg)
![Page 15: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/15.jpg)
![Page 16: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/16.jpg)
The more SCARF we perceive, the more our brain feels “rewarded” and the more we trust
The less SCARF we perceive, the more our brain feels “threatened” the more defensive we become…and maybe more irrational
For engagement we want the perception of as much SCARF as reasonably possible
In Summary…
![Page 17: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/17.jpg)
The Shift
From To SCARF
Buy – in Ownership Status
Problems Solutions Certainty
Big initiatives Small changes Certainty
Tell Ask questions Autonomy, Status
Invite people to meetings
Go to them Relationships
Talk Listen S,C,A,R,F
![Page 18: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/18.jpg)
At your table:
What did you hear, what made sense to you? Could this approach be a lens for one of your projects or situations? Do you have examples?
![Page 19: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/19.jpg)
Debrief
![Page 20: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/20.jpg)
Conversation on SCARF
• What area provides you with the most “reward” right now?
• Which area feels the most threatened?
![Page 21: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/21.jpg)
![Page 22: Change the Way We Change: Harnessing Brain Power for Better Improvement Adoption](https://reader033.vdocument.in/reader033/viewer/2022051707/58cea4fb1a28abb26e8b5df7/html5/thumbnails/22.jpg)
Resources
• SCARF: a brain based model for collaborating with and influencing others, David Rock, NeuroLeadership Journal Issue 1, 2008. Also available at https://www.med.illinois.edu/depts_programs/.../SCARF-NeuroleadershipArticle.pdf
• SCARF self assessment http://www.scarfsolutions.com/SelfAssessment.aspx