WEB CONTENT MANAGEMENT

MARKETING OPTIMIZATION

SOCIAL SOFTWARE

DIGITAL EXPERIENCE HUB

AUSTRALIA

LEVEL 3, 175 CASTLEREAGH STREET

SYDNEY, NSW 2000 AUSTRALIA

+61.2.9248.7222

Ektron simplif ies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth

and improve customer satisfaction. Ektron software powers corporate websites, extranets, intranet portals and social communities. Ektron helps

companies deliver customer experiences to their audiences through all digital channels – including websites, mobile devices and social networks

– by using content to engage consumers and drive business outcomes. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada

and the United Kingdom, Ektron has thousands of worldwide customers including: Del l , Fairmont Raff les Hotels International, Las Vegas Sands,

Microsoft, NASDAQ and National Health Services UK.

FOR MORE INFORMATION, PLEASE VISIT www.ektron.com www.ektron.co.uk www.ektron.com.au

CANADA

675 COCHRANE DRIVE EAST TOWER, 6TH FLOOR

MARKHAM, ONTARIO L3R 0B8 CANADA

905.530.2211

WORLDWIDE HEADQUARTERS

( )542 AMHERST STREET ROUTE 101A

NASHUA, NH 03063

1.866.4.EKTRON 603.594.0249

EKTRON EUROPE LIMITED

THIRD FLOOR, 1 BELL STREET

MAIDENHEAD, SL6 1BU UK

+44.0.1628.564.600

CHANGE THE WAY YOUR CUSTOMERS EXPERIENCE THE WEB.

Content is indeed the heart and soul

of every website. The ability to create

high-quality content that attracts,

engages, retains and converts visitors

is a key objective for every company.

It’s the core building block in delivering

business outcomes.

Web Content Management provides

a platform that empowers your authors

to effectively publish content to multiple

channels such as websites, mobile

devices, email and social networks.

YOU HAvE BETWEEN THREE ANd EIGHT

SECONdS TO ENGAGE A USER BEfORE THEY

lEAvE YOUR SITE.

Content is the foundation of visitor engagement. How does your company manage this valuable asset?

CREATE, dEPlOY ANd MANAGE WEBSITES

Users want to make content updates that

go live immediately, rather than facing the

IT bottleneck. Marketing teams want to

improve the efficiency of web publishing

and reinforce brand awareness.

And Corporate Communications aim to

deliver a consistent message to multiple

channels including websites, community

portals, intranets or extranets, mobile

devices and social media.

Create highly engaging websites that

compel each site visitor to take a desired

action. That action might be a sale if

you have an online store, a page view

and click-through if you’re an advertiser,

a membership or donation if you’re an

association or non-profit, or an application

if you’re a college or university.

BUSINESSES TOdAY NEEd TO CREATE,

dEPlOY ANd MANAGE ENTERPRISE-SCAlE,

PERSONAlIzEd WEBSITES.

W E B C O N T E N T M A N A G E M E N T

INTUITIvE CONTENT AUTHORING

PROvIdING AN EASY, INTUITIvE

WAY TO UPdATE CONTENT EMPOWERS

AUTHORS TO PUBlISH TO THE WEB

qUICklY ANd EASIlY.

Content authors create new information every day, and often they are faced with the task of updating older versions of their content.

IN-LINE EDITING

A simple way for users to create or

update content is in-line editing.

Authors can simply navigate to a page,

select a piece of content, and make

their edits “in-context” of the page.

Authors have access to core tools for

editing, including spell-check and text

formatting such as bold, italic and

underline, as well as the ability to add

assets like images and documents.

during the editing process, the page

appears exactly as it will appear

when published.

BROWSER-BASED EDITINGContent authors can also choose to

use a browser-based content editor

similar to Microsoft Word when editing.

Working in this full editor, they’re able

to apply cascading style sheets (CSS),

set metadata, and apply taxonomy

and templates.

Site managers can maintain consistency

and branding across every page by

capturing structured data. Content

providers can enter their text, imagery,

video and any other content types in

a simple forms-based interface.

W E B C O N T E N T M A N A G E M E N T

CONTENT GOVERNANCEGive users the appropriate level of control for the content and sites they manage. Permissions can extend from creating, editing or publishing content, to deleting or archiving it. A review may be as simple as one person approving content before it goes live, or as broad as multiple approvers inspecting different aspects of content.

CONTENT SCHEDULINGdefine a start and end date and time for each piece of content so it will automatically appear and/or expire on the site at the scheduled time.

IN-LINE EDITING

BROWSER-BASED EDITING

URL ALIASINGSearch engines like Google and Bing use URls as one of the key factors in organic search rankings. Automatically generate human readable URls.

METADATA SUPPORTSpecify the title, short summary and keywords. define any number of hierarchical metadata fields.

VERSION HISTORYview version history, view the differences, and have the ability to restore and republish a piece of content.

SEARCH ANd NAvIGATION

IT IS WIDELY RECOGNIZED THAT USERS

WILL ONLY CLICK 3-6 TIMES IN ORDER

TO FIND THE INFORMATION THEY ARE

LOOKING FOR.

Search helps site visitors find what they need faster.

Search plays a vital role in website

navigation, so it’s important that it’s fast

and accurate. Search connects people

with relevant information. It drives various

experiences from helping users find

the right content to the promotion of

content. Allow your search to scale to

tens of millions of objects and beyond,

including all types of documents, web and

multimedia content, and provide results in

milliseconds. deliver faceted navigation,

search relevancy tuning, automated

query suggestions and refinements,

federated search, visual cues to quickly

recognize information, people search to

locate expertise, and gain a 360° view of

each customer to provide them with the

right results.

Classify and structure content into logical

groupings using taxonomies so it can be

efficiently repurposed, searched for and

organized on a site. Content can be

categorized into structured hierarchical

relationships using any number of

taxonomy trees, allowing authors to reuse

content in multiple locations on a site.

This essentially enables you to organize

that content in all of the different ways

that make sense to your site visitors.

W E B C O N T E N T M A N A G E M E N T

TAXONOMY

By combining taxonomy with search, it becomes even easier to narrow down results. Search can be filtered by the categories of the taxonomy so that site visitors can find results based on the way they think about the data they are searching for.

SUGGESTED RESULTS

Guide users to the content that you want them to find.

AUTOSUMMARIES

Offer a quick glance for users to see which search results match the information they are looking for.

MUlTIlINGUAl SUPPORT

Organizations today have a global

presence and therefore an international

audience. Easily manage multilingual

web content on your site. Text, images,

site navigation, forms, content collections,

metadata and search functionality can

all be customized specifically for every

language presented on a site.

Support the XMl localization Interchange

file format (XlIff), an important localization

standard, and integrate with popular

software translation tools so your users

can quickly translate content from one

language to another.

ENSURE CULTURALLY RELEVANT

CONTENT TO YOUR VISITORS FROM

AROUND THE WORLD.

Manage the creation and globalization of sites to speak with a single voice worldwide.

W E B C O N T E N T M A N A G E M E N T

LOCALIZATION

Select a country to see the recommended languages and view percentages of the population who know the language.

CULTURALLY CORRECT

Provide culturally correct translations and ensure that all content is relevant to your global visitors.

dESIGN dIGITAl EXPERIENCES

Marketers should be able to easily

create, manage, personalize and

deliver digital experiences to their site

visitors. Marketers can now manage

the entire page creation process

simply by assembling content, rich

media, forms and applications, and

then launch these pages to the Web

without needing access to busy

developers and designers.

Personalizing these experiences to

different visitor personas can be

achieved by targeting content

based off of site visitor behavior,

demographics, social and CRM data.

You can then maximize conversion

rates, especially when incorporating

both A|B and multivariate testing.

VISUAL PAGE AND SITE CREATION

EMPOWERS MARKETERS TO LAUNCH

PRODUCT AND MARKETING CAMPAIGN

LANDING PAGES.

W E B C O N T E N T M A N A G E M E N T

CREATE THE SITE EXPERIENCE

Marketers choose from pre-made templates and then simply enter text, images, video and any other site functionality in an intuitive, drag and drop interface.

DRAG AND DROP

drag and drop functionality onto a page from a wide variety of applications.

BRAND CONSISTENCY

designers layout a series of page wireframes which marketers can then choose from.

MUlTICHANNEl dElIvERY

Your customers don’t just interact with

the Web. They use mobile devices, place

calls into a call center, send and receive

emails, and participate in social networks.

deliver websites to the widest range

of Smartphones, tablets, and feature

phones. Automatically detect your site

visitors’ device and render the appropriate

experience. Content authors can even

preview new content against specific

device types and screen sizes prior to

publishing. Marketers can geo-target

specific offers and promotions to provide

hyper-local content to mobile visitors.

Simplifying the management and

delivery of these customer touch points

will allow you to better interact with

your customers, which will drive value,

enhance user engagement with your

company or brand, and increase your

conversion rates.

PROvIdE YOUR AUdIENCES WITH

A CONSISTENT ANd INTEGRATEd

CUSTOMER EXPERIENCE ACROSS All

dIGITAl CHANNElS.

According to Forrester Research, Inc., 1,000,000,000 consumers will have a Smartphone by 2016.

W E B C O N T E N T M A N A G E M E N T

DEPLOY ACROSS MULTIPLE CHANNELS

forrester Research, Inc. notes that the primary business driver for increased deployment or usage of WCM is “IMPROVED MULTICHANNEL CUSTOMER EXPERIENCE.”

THE EkTRON PlATfORM

RAPIdlY dEPlOY NEW WEBSITES

ANd MARkETING CAMPAIGNS IN

THE ClOUd.

The cloud enables organizations to deploy

their solutions faster, quickening time-to-

market and reducing the cost of entry.

It provides scalability and elasticity to

easily match their utilization requirements.

There is built in network load balancing

and fault tolerance. Businesses can

distribute high-bandwidth content around

the world through CdN delivery.

Users view a simple interface where they

can select the number of instances they

need and the locations they would like to

target, and 15 minutes later the site is live

on the global, scalable and reliable cloud.

Benefit from bi-directional content

replication and differential deployment

capabilities to the cloud. Usage of cloud

instances can be scheduled, ensuring your

site is ready to scale when it most needs

to. The cloud provides a highly available

platform for large organizations, ensuring

maximum uptime for your website.

DIS

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8.5

W E B C O N T E N T M A N A G E M E N T

THE EkTRON PlATfORM

Ektron’s architecture is fully extensible and

customizable. developed on the Microsoft .NET

framework, developers use standard languages

and development patterns such as HTMl, CSS,

C#, ASP.NET Web forms and MvC, and Jquery.

With pre-built controls, developers can quickly

add functionality and applications to websites.

When developers need more flexibility and

power, Ektron provides a complete Sdk and API

for development. designers have full control over

markup, allowing them to incorporate HTMl 5,

flash, AJAX and emerging technologies into their

web application.

Ektron synchronization speeds time to Web

and eliminates site downtime. It automates

the secure provisioning of web content, code

assets and templates from development

environments through production, deploying

only the necessary changes from single pieces

of content to entire sites.

Ektron is the only .NET CMS with a true n-tier

enterprise architecture providing unparalleled

security and reliability.

Get the scalability, extensibility and power you need to deliver complex, dynamic websites.

CASE STUdY

The bottom line is that a key part of choosing any WCM solution has to be business agility – the ability to have agility.

“

“vAlASSIS

Rather than simply providing lists of coupons

to customers, the premier valassis sites –

redplum.com and save.com – engage consumers

through Ektron Web Content Management and

Marketing Optimization.

CHALLENGES

The ability to quickly create editorial content, pages and sites

deliver that information in a targeted fashion

Accurately measure results

Optimize content based on results

RESULTS

Major reduction in “time-to-web”

Content publication cycles shrunk from weeks to days

Site visitors are engaged through targeted content

Content continually tweaked based on actions visitors take on site

W E B C O N T E N T M A N A G E M E N T

vAlASSIS SIMPlIfY THE CREATION

Of WEBSITE CONTENT.

With Ektron Web Content Management,

organizations can deploy, publish and update

time-critical content without needing to rely on

IT to get that content on the Web. It reduces

the overall costs for your business ensuring

the benefits of operational efficiencies

and productivity.

Ektron empowers you to better create and

manage interactive experiences across all

your digital channels so you can achieve

business success.

Ektron has developed tight integrations for its WCM with other components of the Customer Experience Management ecosystem, such as analytics and CRM.

- The Compass Guide to WCM,Ars logica's Evaluation

of Ektron, q1 2012

- Noted in Gartner’s Magic quadrant for Web Content Management, August 2010

Ektron has used the growing popularity of .NET platforms to support online strategies. It is typically one of the top choices considered in the market by clients that have chosen this core architecture.

- The forrester Wave™ : Web Content Management for Online Customer Experience, q3 2011

Ektron 8.5 is currently near best-of-breed status in all of the major WCM functional categories.

WEB CONTENT MANAGEMENT

MARKETING OPTIMIZATION

SOCIAL SOFTWARE

DIGITAL EXPERIENCE HUB

AUSTRALIA

LEVEL 3, 175 CASTLEREAGH STREET

SYDNEY, NSW 2000 AUSTRALIA

+61.2.9248.7222

Ektron simplif ies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth

and improve customer satisfaction. Ektron software powers corporate websites, extranets, intranet portals and social communities. Ektron helps

companies deliver customer experiences to their audiences through all digital channels – including websites, mobile devices and social networks

– by using content to engage consumers and drive business outcomes. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada

and the United Kingdom, Ektron has thousands of worldwide customers including: Del l , Fairmont Raff les Hotels International, Las Vegas Sands,

Microsoft, NASDAQ and National Health Services UK.

FOR MORE INFORMATION, PLEASE VISIT www.ektron.com www.ektron.co.uk www.ektron.com.au

CANADA

675 COCHRANE DRIVE EAST TOWER, 6TH FLOOR

MARKHAM, ONTARIO L3R 0B8 CANADA

905.530.2211

WORLDWIDE HEADQUARTERS

( )542 AMHERST STREET ROUTE 101A

NASHUA, NH 03063

1.866.4.EKTRON 603.594.0249

EKTRON EUROPE LIMITED

THIRD FLOOR, 1 BELL STREET

MAIDENHEAD, SL6 1BU UK

+44.0.1628.564.600